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Boss Talk - Top CEO's Share the Ideas That Drive the World's Most Sucessful Companies

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Timeless and effective business lessons from twenty-one top CEOs
Every business leader-from manager to entrepreneur-wants to know the ideas that motivate and inspire the world's most successful CEOs. Boss Talk presents twenty-one CEOs who give expert advice on issues important to today's businessperson. The topics include:
•Motivating Your Employees
•Managing Growth
•Building a Brand
•Learning from the New Economy
•Trendspotting
•Beating the Competition
•Leading a Successful Turnaround or Transition
Here's what some bosses are talking about:
"You have to get rewarded in the soul and in the wallet. The money isn't enough, but a plaque isn't enough either."
-Jack Welch, General Electric Co.
"Lead by example. If you do that as CEO, your style will filter down through your team."
-John Chambers, Cisco Systems
"We do a lot of quantitative stuff. But coupled with that is having an employee staff and culture that is inherently interested in what we do."
-Tom Freston, MTV Networks
"Surround yourself with people you trust. You can't run a business over a certain size and sign off on everything."
-Emily Woods, J.Crew
From the Trade Paperback edition.
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