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Doing Virtuous Business - The Remarkable Success of Spiritual Enterprise

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Can the concept of "Spiritual Capital" actually ensure a company's success?
Critics of capitalism view big businesses as insatiable masters of the universe that hold little regard for the public, and label those who create wealth as greedy, malicious, and unscrupulous. In this insightful and original book, Theodore Roosevelt Malloch answers these charges head-on with the bold idea that the creation of wealth by virtuous means is the most important thing we can do for ourselves and for others.
Doing Virtuous Business explains the true purpose of business and illuminates the connection between a free economy and religious liberty. Drawing from the notion of "social capital" that has been developed by generations of scholars, Malloch adds the concept of "spiritual capital" as a foundation for social progress and also a necessity for responsible and successful enterprise. He details the virtues that sustain a business and a free market-virtues that build up a network of trust, which is critical to the emerging global economy.
Besides making the world a better place, Malloch argues, virtuous enterprise makes companies far more successful and profitable than they otherwise would be. He presents case studies of virtuous business in the Judeo-Christian tradition as well as statistical analysis demonstrating how companies that operate on ethical models have outperformed their competitors over the long run.
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