Selling at the most simple level is a communications process. The beauty of a process is that it can be learned and anyone can follow the process. What do sales professionals from IBM, Xerox and Proctor & Gamble have in common? They have a proven formula, or process, for structuring sales calls for their army of salespeople. Follow this 4-step program for selling and you could join the top salespeople in your company or industry. By following a series of logical and progressive steps, this program will teach you to have a client-centric approach to your sales calls through a process of asking strategic questions. This needs-based approach will help you overcome objections with ease and close a higher percentage of sales.