TuneIn Announces 2017 South by Southwest (SXSW) Festival Activities

World’s Largest Audio Network Goes Big in Austin with Live Music, Sports and Talk Showcases

Music labels Bella Union and Big Machine Label Group combine with notable personalities including Tyler Florence, Michael Rapaport, Kenyon Martin and Geoff Blum for eclectic audio content experience

SAN FRANCISCO – March 2, 2017 TuneIn today announced its activation plans for South by Southwest (SXSW) 2017, which includes a presenting sponsorship of the inaugural SXSW Official Podcast Stage March 10-17, plus a TuneIn Studios @ SXSW takeover of Easy Tiger Bake Shop & Beer Garden. The event will consist of three days of live talk and sports broadcasts during the day, as well as nightly music showcases March 15 – 17.

Through collaboration with music labels Bella Union and Big Machine Label Group, college sports content partner IMG, plus on-site sponsors Esurance, US Bank and IFC, TuneIn offers its deepest and most diverse SXSW activation to date.

"SXSW is the intersection of music, comedy, sports, podcasts and tech. It's the ideal setting to showcase the breadth of audio content that TuneIn offers,” said TuneIn Chief Content Officer Kevin Straley. “We’re seeing explosive growth in listening across devices like Amazon Echo and Google Home, which enables TuneIn to bring SXSW content to listeners in new ways."

TuneIn’s presence in Austin for SXSW begins with its presenting sponsorship of the first SXSW Official Podcast Stage, taking place March 10-17 at the JW Marriott Austin. As the presenting sponsor, TuneIn worked in conjunction with SXSW to build out schedule of more than 25 podcasts recording live over eight days.

Among the podcasts scheduled to appear:

  • The Young Turks
  • Welcome to Night Vale
  • MarketFoolery
  • A Tribe Called Yes
  • On Brand
  • Reality Bytes
  • Black Girl Nerds
  • Crime in Sports
  • Inside Outside Innovation
  • Cry Babies
  • How did I Get Here?
  • The Modern Vinyl Podcast
  • CrowdScience
  • This Nashville Life
  • Storm of Spoilers
  • Every Speaker Has a Story
  • ESC Insight’s Eurovision Juke Box Jury
  • The Cinderblock Podcast
  • The Watch Podcast
  • Inside Outside Innovation
  • The Extraordinary Negroes
  • ItsTheReal
  • femchord
  • Gear Club
  • Crime in Sports
  • Maximum Potential
  • Talk Easy with Sam Fargoso

2017 marks the second year TuneIn will take over the Austin landmark Easy Tiger Bake Shop & Beer Garden, bringing some of the best listening experiences available on TuneIn to a live audience during SXSW. All audio content produced from TuneIn Studios @ SXSW, located at Easy Tiger Bake Shop & Beer Garden will stream live on the TuneIn Studios @ SXSW station.

"We're bringing the TuneIn experience to life by transforming Easy Tiger into TuneIn Studios. This year in addition to three nights of music showcases and sports broadcasts, we're excited to be the official presenter of the SXSW podcast stage and incorporate live podcasts into our activation," Straley added.

From Wednesday, March 15 – Friday, March 17, TuneIn Studios @ SXSW will feature live audio shows across two stages each day from 12 – 6 pm CT. The daytime programming includes:

  • Two Man Weave with Michael Rapaport & Kenyon Martin
  • IMG's College Sports Now, including special Wednesday NCAA Tournament Preview Presented by US Bank
  • MLB on TuneIn LIVE with Holden Kushner & Geoff Blum
  • Heard Well Radio
  • Culinary demonstration with Tyler Florence*

*will not stream live on TuneIn Studios @ SXSW station

Following the daytime talk programming comes three nights of music showcases from 8p – 2a CT centering around Indie, Hip-Hop and Country genres. The lineup includes:

Wednesday, March 15 – Bella Union 20th Anniversary Party

  • BNQT, featuring Jason Lytle of Grandaddy and Fran Healy of Travis
  • Holly Macve
  • Mammút
  • Pavo Pavo
  • Will Stratton
  • Horse Thief

Thursday, March 16 – Hip-Hop Beat Showcase

  • Cam’ron
  • MadeinTYO
  • KYLE
  • TYuS
  • Warm Brew
  • Music by DJ Reflex and Anthony Valadez

Friday, March 17 – The Big Machine Label Group Showcase

  • Delta Rae
  • Midland
  • A Thousand Horses

The human hosted 24/7 TuneIn Studios @ SXSW station, currently live and showcasing music from various 2017 SXSW artists, will encompass TuneIn’s varied content footprint from Austin with streams of all live broadcasts occurring from Easy Tiger, including all artists performing as part of the three-day music showcase.

For more information on TuneIn’s activities and showcases occurring at SXSW, including up-to-date daily schedules of the SXSW Official Podcast Stage and RSVP links to TuneIn Studios music showcases, visit TuneInatSXSW.com. Listeners can also follow the conversation on social with the #TUNEINatSXSW hashtag.

Listeners can access the TuneIn Studios @ SXSW station on TuneIn via TuneIn.com, by downloading the TuneIn app for iOS or Android devices, or through a variety of smart home audio devices including Amazon Echo, Google Home and Sonos.

About TuneIn

TuneIn is the most popular way to listen to streaming audio from around the world. With more than 60 million monthly active users, TuneIn lets people listen to the world’s sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across many connected devices. TuneIn Premium lets subscribers listen to the NBA, NFL, MLB, over 40k audiobooks, and commercial-free music stations. TuneIn has venture funding from Comcast Ventures, IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco, California.

Media Contacts

Brenna Webb, TuneIn
bwebb@tunein.com
Kristin Loretta, Ketchum Sports & Entertainment for TuneIn
kristin.loretta@ketchum.com

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