TuneIn Partners with Esurance for MLB Content in 2017
MLB on TuneIn LIVE will be presented by Esurance
SAN FRANCISCO – March 15, 2017– TuneIn and Esurance are ready to play ball! TuneIn today announced a partnership with the online insurance company that includes presenting sponsorship rights of TuneIn’s original MLB show MLB on TuneIn LIVE through the month of June.
Returning for its second season, MLB on TuneIn LIVE is TuneIn’s original MLB show of record, providing listeners with drop-ins from local radio coverage of in-progress MLB games, plus postgame interviews and analysis.
Esurance will debut as presenting sponsor of MLB on TuneIn LIVE, March 15 when the show heads to Austin, TX for three days of on-location broadcasts from TuneIn Studios @ South by Southwest (SXSW), located at the Easy Tiger Bake Shop & Beer Garden.
The action continues when MLB on TuneIn LIVE, Presented by Esurance hits the road for coverage of Spring Training from Arizona March 18-24. Over seven days, the crew will bring listeners on-site coverage and analysis of seven Spring Training matchups including Dodgers vs. White Sox from Camelback Ranch March 18, and a Indians-Cubs World Series rematch March 24 from Sloan Park.
Programming from Spring Training each day will include a pregame edition of MLB on TuneIn LIVE, Presented by Esurance airing 11:00 a.m – 1:00 p.m. ET, followed a postgame installments from 7:00 – 9:00 p.m. ET.
“Now in the third year of our partnership, Esurance and MLB have brought fans a more modern baseball experience, and we’re always looking for new ways to reach and engage those fans,” said Nancy Abraham, Esurance Vice President of Integrated Marketing Communications. “That’s why we’re excited to expand our relationship with TuneIn as the official MLB on TuneIn LIVE partner to introduce millions more to our brand and modern approach to insurance.”
TuneIn is also announcing the addition of former catcher J.P. Arencibia as its newest MLB analyst, joining the already strong and distinguished lineup of host Holden Kushner, and analysts Ned Colletti, LaTroy Hawkins and Kenny Lofton for its second season of MLB coverage.
“Building off the success of our first season providing original MLB coverage, we’re thrilled to have Esurance on as a presenting sponsor of MLB on TuneIn LIVE,” said Bill Hartman, TuneIn VP of Strategic Partnerships and Sales. “Esurance has a long-standing relationship with the MLB that we’re happy now extends to TuneIn as the official audio streaming app for Major League Baseball.”
In addition to the presenting sponsorship of MLB on TuneIn LIVE, the partnership with Esurance will also be visible through in-show segment "Best Saves Of The Week,” highlighting the best saves from pitches and players across the MLB, plus co-branded elements across social media and in-app integration.
Listeners can access MLB coverage on TuneIn via TuneIn.com, or by downloading the TuneIn app for iOS or Android devices. Additionally, new users can access a free trial of TuneIn Premium, where they will never miss a pitch with access to home and away play-by-play of every MLB game.
TuneIn is the most popular way to listen to streaming audio from around the world. With more than 60 million monthly active users, TuneIn lets people listen to the world’s sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across many connected devices. TuneIn Premium lets subscribers listen to the NBA, NFL, MLB, over 40k audiobooks, and commercial-free music stations. TuneIn has venture funding from IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco, California.
Brenna Webb, TuneIn
Patrick Wixted, Ketchum Sports & Entertainment for TuneIn