Advertising 2.0 model vs. the current ad model08/18/08
Scott Madlener of Performance Communications Group discusses the Advertising 2.0 ad model vs. the current ad model. The current advertising model is dysfunctional with the advertiser not being involved at the point of view. The Advertising 2.0 model...
Online vs. traditional advertising's Viewer Attention...
Scott Madlener of Performance Communications Group discusses the Viewer Attention Window (VAW) as it differs between online advertising and traditional advertising. Sponsored by PCG and their Advertising 2.0 Internet Secured Application Technology...
- United States