Beats Radio is an online electronic and dance music radio station based in Calgary, Alberta. The idea behind Beats Radio was to create a source for the latest and greatest electronic and dance music which could be easily accessible to anyone who desired it. In order to do so, the name had to be simple yet distinguishable. The name “Beats Radio” was an obvious choice, with beats being the key element in electronic and dance music. The desire was to bridge the gap between both local and international artists, as well as between local and international listeners. With no radio station in Calgary solely playing electronic and dance music, Beats Radio’s vision was clear.