Expand The Business with Casey Eberhart

As entrepreneurs, we aren't just playing a game for ourselves – we are responsible to our customers, vendors, employees, and their families. We have the capacity to create a monumental shift and make a lasting impact. We're all in this together! 💪🏻 Watch this new episode of 𝗲𝗫𝗽𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 — Get Inside "Networking Riches." ✔️ I truly believe in my core that we, as business owners, will shift the world. To all our talented and ambitious friends who are entrepreneurs or changemakers, we salute you. You deserve all the support in your relentless pursuit of bettering the world. ✔️ Helping business owners grow is an honor and a phenomenal opportunity. To all of our Platinum Inner Circle members, past and present – you guys are seriously the reason I do what I do. It's such an honor to be a part of your journey and watch as you grow, impact your communities, and build successful businesses. I love seeing you guys triple, quadruple, and beyond your business goals. ✔️ To us – your business, freedom, and choice are paramount. We always strive to make your business our top priority during our conversations—your pursuit of freedom and drive to create lasting impact compels us to be better. I am grateful for the opportunity to connect with you and be alongside you in changing lives. Key Points: [00:00:01] Learn to grow a brand without showing your face [00:02:20] Casey's phenomenal crew [00:07:16] Building businesses while having fun with the Platinum Inner Circle members [00:09:13] Business owners are changing lives [00:10:43] Kudos to "The Ideal Networker" --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. 💥 --------------- Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: http://joinetb.com/ Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: http://caseyonvideo.com/ Expand the Business Website: https://expandthebusiness.com/ TikTok: https://www.tiktok.com/@expandthebusiness

Connecting with the right people can open doors to new opportunities and meaningful relationships. If you're ready to increase your NET WORTH by amping up your NETWORKING skills, I have insider information from one of our exclusive training that will help you make a significant difference. Don't miss out on this opportunity to boost your income. 🚀 Watch this new episode of 𝗲𝗫𝗽𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 — Networking Basics: What You Need To Do Daily. ✔️ Connectivity is today's new currency. Do you make a commitment to stay in touch with your clients and prospects regularly to keep your relationships strong? I teach tested and proven strategies so simple you wish you'd known to do sooner. Trust me, the effort you put in now will pay off in the long run. ✔️ Every month that you don't contact a client or a prospect – you lose 10% of your influence. That's why I strongly recommend an old yet proven quick exercise that can turn your contacts into currency. For just 5 minutes, connect with people on your phone by sending them a text message that shows you care. Relevancy is key, so take the extra step to really personalize each message. ✔️ Recognize the value in the feedback – whether good, neutral, or bad. If you are starting out, I urge you to go out and practice, practice, practice! This is especially important if you want to make a name for yourself in your industry. Attend every meetup & small group, stages, and even speaker summits where you can workshop your content and perfect your craft. It's like being a comedian trying out new jokes- you want to see what works and what doesn't. ✔️ Create success while having fun! At Platinum Inner Circle, we believe in the power of experience. We want our members to have a blast while building their businesses. Join today and become a part of a community that is up to meaningful and impactful things! Key Points: [00:00:01] Introduction: Day 2 of Networking Riches training event [00:05:40] What to do in networking events [00:14:05] 5-minute text messaging exercise [00:24:13] Daily Method of Operation (DMO) best tips [00:30:43] Protect your time: assess buoys that lift you up vs. anchors take you down [01:19:45] Your KLTR List and potential dream clients [01:23:27] Business lessons from dad's veterinary clinic [01:27:37] Formula for success: Network + Data base x Leverage = Profit [01:55:22] Selling $1 books for lead generation [02:05:07] Hot seat zone and actual coaching by Casey [02:14:16] Whoever your mentors are, get them on your podcast [02:29:02] How to create snackable, bite-sized content [03:16:03] Dabbling in the affiliate world, generating a lead for somebody else's product, good or service --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. 💥 Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: http://joinetb.com/ Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: http://caseyonvideo.com/ Expand the Business Website: https://expandthebusiness.com/ TikTok: https://www.tiktok.com/@expandthebusiness #expandthebusiness #caseyeberhart #networking

It's no secret that the success of lead generation heavily relies on an effective process for handling leads, yet many companies still struggle with this fundamental aspect. FACT☝🏻 Without a well-coordinated system in place, your business risks missing out on valuable opportunities to convert leads into loyal customers. Make sure that you prioritize this critical component and take the necessary steps to streamline your lead-handling process. Your bottom line will thank you. ✔️ Your leads do not like to be kept waiting. Here's the deal - we don't want to lose potential buyers, so we must keep them in purchase mode. How do we do this? By following up with them swiftly and automatically. My friend, marketing & tech expert Ryan Begley, reminds us that we need to assume prospects are always eager and ready to buy, even though some might not be. But for those who aren't, we need top-notch support and guidance to give them for next steps. ✔️ The landing page without a process is just not scalable – it's not sustainable either. If you're still skeptical about implementing a lead generation system, it's time to stop making excuses. Yes, setting it up may seem complicated, and there may be a mismatch between your message and your market. But these are small hurdles compared to the potential return on investment. ✔️ Access deliverables that take 0 seconds to create. Instead of obsessing over what a potential customer or client may want, racking up your brain for the best lead magnets your business needs, let's simplify things and focus on providing them exactly what they desire. Here's a great tip: access ready-made content to use as your own without breaking the bank. Check out CaseysPick.com, an affiliate link that takes you to a private label rights site with tons of pre-made ebooks, webinars, slide decks, and executive reports — all for a super affordable price. ✔️ Getting your ideal clients' interest and capturing that OPT-IN requires a wealth of science and strategy. That's exactly what we teach in our successful Lead Generation process - a foundation and blueprint that will allow you to remove any fears or objections your potential customers may have. WATCH 𝗲𝗫𝗽𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 — A Blueprint for Higher Sales with Casey Eberhart Host and Ryan Begley. Key Points: [00:02:44] Introduction: A lead generation blueprint allows people to come into your ecosystem for you & removes the “scary” for them. [00:05:59] Meet Ryan Begley, one of the most creative sales reps and technology guys on the planet [00:09:14] Preview: the Higher Sales Blueprint [00:14:27] The beginnings of the direct mail kind of industry [00:20:01] What is a landing page? (Fact: it's not your website!) [00:22:01] TIPS with publishing your landing page [00:29:42] Make money with PLR content [00:33:25] Lead generation & marketing - it's not about YOU [00:39:56] Best samples to get that opt in [00:43:56] Leads do not like to be kept waiting. Surprising HBR stats! [00:52:58] Reasons why the lead generation systems fail? ---------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. 💥 Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: http://joinetb.com/ Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: http://caseyonvideo.com/ Expand the Business Website: https://expandthebusiness.com/ TikTok: https://www.tiktok.com/@expandthebusiness #expandthebusiness #caseyeberhart #leadgeneration

As an entrepreneur, you'll want to focus on communicating your message to many. How do you go about doing this? I've put together a detailed list of effective methods for you to explore and touch on how you can be the center of influence wherever you are – full of conviction and confidence! Watch this new episode of 𝗲𝗫𝗽𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 — Adding Some LEVERAGE to Your Business! with Casey Eberhart. Key Points: [00:00:02] Introduction: Creating leverage in your messaging [01:10] Tip #1: Leveraging social media communities [02:18] Tip #2: Leveraging YouTube channels [03:36] Tip #3: Leveraging podcasts [04:45] Tip #4: Leveraging meetup groups in your local community for your ideal clients [06:06] Tip #5: Leveraging pay-to-play opportunities --------------- We are here to help business owners, and affiliate marketers simply Expand The Business. I have been in the business consulting, training investing world for over 30 years and am here to add value by helping you do the 2 things all business owners look to do: 1. Save Time 2. Make More Money We have several different pillars that I teach and train on, so this is a place for you to plug into tools, systems, and processes that will allow you to save time and make more money in your business. 💥 Connect with Casey Eberhart: Join the Facebook Expand The Business Community for FREE: http://joinetb.com/ Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: http://caseyonvideo.com/ Expand the Business Website: https://expandthebusiness.com/ TikTok: https://www.tiktok.com/@expandthebusiness #expandthebusiness #caseyeberhart #leverageyourmessaging

In this episode, Casey Eberhart talks about the importance of building the brand of YOU to create more profit in your bank account. He suggests shifting your thinking and making yourself the hub of your own wheel and everything else a spoke. This episode is a useful guide for anyone looking to build their personal brand and establish themselves as an indispensable asset to themselves. Tune in! ▶️ Building the BRAND of YOU Key takeaways: 00:00:00 - Building the brand of YOU 00:01:00 - Shift your thinking and make yourself the hub of your own wheel and everything else a spoke. 00:01:28 - Put yourself first and the product, goods, or services you represent second. 00:01:46 - Build your own database, something that you control. 00:02:35 - He or she who controls the data controls the game. 00:02:47 - Brand yourself instead of attaching your name to some company product or service outside the organization. 00:03:29 - Casey shares the lesson he learned in 2008, back when he started successfully creating his personal brand. 00:04:59 - Building the business of you is about building your own brand first, putting yourself in the center of the wheel, and letting the spokes be the things that you represent and that you stand for. --------------- What will you put on your KLTR list? Leave it in the comments! 👇👇👇 Get in touch with Casey Eberhart: Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: https://www.youtube.com/c/caseyeberhart Expand the Business Website: https://expandthebusiness.com/ Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here: https://powernetworkingtips.com/

On this episode of the Expand the Business podcast, Casey Eberhart emphasizes the significance of KLTR (know, like, trust, and remember) Lists in expanding your network of contacts. Using KLTR, you can build stronger relationships with the people in your network and streamline your networking efforts. Casey provides actionable tips for creating and utilizing these lists effectively, including having a list of top prospects, top 100 people of influence, investors, vendors, and GSDers (people who get stuff done). Take advantage of this valuable insight to expand your business network! ▶️ Use K.L.T.R. Lists To Grow Your Business Like Crazy Key Points: 00:00:00 - Casey Eberhart introduces the concept of KLTR Lists and explains why they are essential to building a network of people. 00:01:17 - Casey explains how to create KLTR Lists and offers examples such as top prospects, top 100 people of influence, and a KLTR list of investors. 00:02:38 - Casey advises business owners to create a KLTR list of vendors and explains how this list can help them connect with people easily. 00:03:34 - Casey shares his favorite KLTR list, the GSD (Get Stuff Done) list, which includes people in your network who are high energy and always getting things done. 00:04:17 - Casey emphasizes the importance of staying connected with the people on your KLTR lists and suggests texting them periodically to keep the conversation flowing. --------------- What will you put on your KLTR list? Leave it in the comments! 👇👇👇 Get in touch with Casey Eberhart: Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: https://www.youtube.com/c/caseyeberhart Expand the Business Website: https://expandthebusiness.com/ Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here: https://powernetworkingtips.com/

Welcome to Expand The Business podcast! It's Casey Eberhart, and today I'm going to share with you a simple step-by-step formula that you can use to increase influence and build instant rapport with anyone at any event. It's all about making lasting connections. So, let's get started! Key Points: [00:00:00] Introduction to the simple step-by-step formula to increase influence and create friendships at any event. [00:00:42] Step 1: Take a selfie with the person and text it to them with a message open to put their phone number in. [00:02:16] Step 2: Follow up within seven days with a video text that includes your name, how to pronounce and spell it, where you met, and any follow-up or agreement made at the event. [00:02:29] The video text is powerful because it provides extra reference points, making it easier for the person to remember you. [00:04:15] The critical component is to talk to the prospect with a picture, providing both an audio and visual representation, making it easier for them to spell your name and refer you. [00:04:58] Humor can be added by asking the person to program your name in their phone. [00:05:21] The follow-up video also provides an opportunity to re-watch and remember who the person is. So there you have it, a simple formula for building instant rapport and influence at networking events. Try it out and let me know how it goes. Thanks for watching! --------------- Do you have any other creative ideas to reignite the flame of your business? Leave it in the comments! 👇👇👇 Grow Your Network and Your Net-Worth with 120 Tips for Power Networking! We have developed a streamlined process for monetizing your networking efforts. Download here: https://www.PowerNetworkingTips.com Get in touch with Casey Eberhart: Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: https://www.youtube.com/c/caseyeberhart Expand the Business Website: https://expandthebusiness.com/

Welcome to Expand The Business podcast! If you want to come back and reignite that flame that got you super excited about starting your own network marketing or direct sales business, this episode is for you! In this episode, Casey Eberhart shares the formula he uses to get out of a slump and restart his business. Tune in to also learn the steps that you can do if you are in the same situation. ▶️ 5 Easy Network Marketing Reboot Tips Key Points: 01:28 - Make 30-second calls - Call all the people front line to you. A positive response is a green light to connect; if it’s not, finish the conversation within 30 seconds. 03:26 - Re-join your Facebook corporate group - Comment on every post that was done the day before and add positivity and value! 04:31 - Repeat the process in the corporate customer group 05:12 - Be a copycat! - Find someone on top of the food chain that is building the way that you want to build. Monkey-see-monkey-do! 06:56 - List 15 names - Re-engage with 15 people who you think are going to be good for your business. --------------- Do you have any other creative ideas to reignite the flame of your business? Leave it in the comments! 👇👇👇 Grow Your Network and Your Net-Worth with...120 Tips for Power Networking. We have developed a streamlined process for monetizing your networking efforts. https://www.PowerNetworkingTips.com Get in touch with Casey Eberhart: Instagram: https://www.instagram.com/casey.eberhart/ Website: https://caseyeberhart.com/ YouTube: https://www.youtube.com/c/caseyeberhart Expand the Business Website: https://expandthebusiness.com/

How to Build Relationships With Customers! Business is so often thought about in terms of dollars and cents. But you can change the game by cultivating a strong relationship with the customer. Casey Eberhart shares his tried-and-tested ways of building relationships with customers, such as sending out unique birthday cards, hand-picked magazine articles, putting the spotlight on customers, and having a rewards program that you don’t have to build from scratch. ▶️ How to Build Relationships With Customers! Key Points: 00:13 Why build relationships with customers? 01:28 Ensure you’re in each other’s space online 03:02 A simple birthday card can mean a lot 06:16 Here’s a unique spin on the birthday card 07:31 Send magazine articles through mail 10:04 Promote kids the right way 11:21 Set up a pre-existing rewards program 12:17 Select a customer of the month (or the week!) 13:08 Write blog posts about your customers 13:35 Video interviews as a spotlight Grow Your Network and Your Net-Worth with... 120 Tips for Power Networking. We have developed a streamlined process for monetizing your networking efforts. https://www.PowerNetworkingTips.com

Must-Read Books About Networking That You'll Totally Love Building our network is one of the most important assets we can create. That's why I'm excited to share with you some resources from my personal bookshelf that have helped me build my network and enabled my clients to increase their sales. 📖 Little Black Book of Connections by Jeffrey Gitomer I love this book because it just literally has no fluff in here. This is a great way to get down to the business of building connections. If you have ever been to one of my events where we talk about networking, there are specific passages I love that I have put my complete spin on. The author talks about the secret and the fundamentals of ensuring that a contact blossoms into a relationship. 📖 Raving Referrals by Brandon Barnum This book is the perfect resource to help you accomplish your goals. This is a comprehensive guide that is absolutely fantastic. I highlighted two sections here, and one of them is so powerful that I adopted it years ago. On page 68, Brandon provides valuable, actionable advice that will teach you all you need to succeed. 📖 151 Quick Ideas to Get New Customers by Jerry Wilson This book conveys very easy, simple ways to help people get new customers. A great tool you can use to share with people in your network to build that connectivity. You can take one of those and send it as a message, email, or even a Facebook message to somebody. Just say, "Hey, I thought of this idea that might help you get more customers." I love this book and its ways of networking and bringing people together. 📖 Get More Referrals Now by Bill Cates This book was so influential to me. When I learned and started down the pathway in the skill set of building a network, I literally created a CD and DVD product around this years ago. And in fact, I used to run around on stages all over the world, and we would sell this CD for a thousand bucks. That video unlocked referral generation for many businesses. And so it was literally based on this book. Chapter 13 is one of my favorite chapters. It talks about building the perfect referral profile. Your best referrals will come from people who get the most out of your product, good, or service. 📖 Little Red Book of Selling by Jeffrey Gitomer If you want to achieve sales greatness, this is the bible you need to read. Any person in business will significantly benefit from the short, easy-to-read golden nuggets of knowledge you can apply every day. ▶️ Must-Read Books About Networking That You'll Totally Love with Casey Eberhart Key Points: [00:03] Hello and welcome! Casey introduces his favorite networking books you'll absolutely love [02:47] Little Black Book of Connections by Jeffrey Gitomer [06:48] Raving Referrals by Brandon Barnum [08:21] The power of sending personal one-on-one video text messages [08:58] How client appreciation events [11:11] Get More Referrals Now by Bill Cates [13:53] Get More Referrals Now by Bill Cates [17:53] Little Red Book of Selling by Jeffrey Gitomer [20:48] Casey's FREE GIFT Unlock the power of networking with these 120 tips! ➡️ powernetworkingtips.com

In today's episode, I break down the 3 buckets of customers and where entrepreneurs should focus their time to get results. Listen in and be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Super excited and honored to be recording this edition of my Expand The Business podcast with Richelle Tamu Shaw author of "Million Dollar Equation" and world renowned speaker, trainer, mother AND business owner! Here we go! Follow Richelle Tamu Shaw and Learn More: Website: http://richelleshaw.com/ LinkedIn: https://www.linkedin.com/in/richelleshaw/ Facebook: https://www.facebook.com/richelle.shaw Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Anyone who has sleeping issues will agree with me that we would sell our own mothers to get a full night's sleep! If you've been battling insomnia, sleep problems, or restlessness each night, you don't have to anymore. There's a better way, it's an all-natural solution, and I will reveal it in this podcast episode. Listen to hear this sleep solution that has FINALLY let me sleep through the night after year's of failing to do so. To explore the sleep solution I describe, visit the website: http://ShareThePlan.com Send me a private message on Facebook as well to let me know that you heard the episode and want to give this sleep solution a try for yourself. Facebook: https://www.facebook.com/caseyeberhart Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Ep #9 - In today's episode, I'm going to teach you how you can get almost any tool on the internet for FREE. Whether it's your vitamins, your marketing, or even your house, let me reveal the path to FREE! Today is all about "HACKING"... Listen in and let me explain! This episode mentions several tools which I will provide links for below. Listen in for the description of each tool in the episode. http://livestotube.com https://SecretPassiveCash.com http://ShareThePlan.com https://BannerSeason.com/TRYTHIS http://ScheduleLives.com Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

In this episode, I am sharing a live recording from my networking group in southern California where I shared how to grow referrals for your business and how to set yourself up as an authority in your field that people need to know. If your business is built on referrals and you don't have a system for creating them, this discussion is for you. Listen in and please make sure to rate and review the podcast. Also, check out the website www.ExpandtheBusiness.com and register to receive bonus material and free gifts. You can also connect with me on Facebook at: https://www.facebook.com/caseyeberhart

This week on the Expand the Business Podcast with Casey Eberhart, I sit down with Vanessa Hunter, the founder and CEO of The Brand Muse. Vanessa's company is a marketing consulting agency out of Carlsbad California! Vanessa Hunter is a dynamic sales, marketing, and operations professional, with over 25 years of experience in network marketing, including consumer product development, sales, marketing, field leadership, and public relations. Learn More About Vanessa Hunter Visit Vanessa Hunter's Agency Website for The Brand Muse at: https://www.thebrandmuse.com/ Connect with Vanessa on Facebook at: https://www.facebook.com/VanessaCHunter

Welcome to another edition of the Expand the Business Podcast. I am your host Casey Eberhart and, in this episode, we will examine a free tool that will allow you to legally and ethically follow anything on the internet you like. This tool is called Google Alerts and when used properly it can keep you up to date on important concepts, topics, and mentions for your brand and business. Listen to the full episode to learn all the applications of Google Alerts for your business. Be sure to visit http://expandthebusiness.com/ to learn more and when you enter your contact details, we will send you out several goodies as a welcome bonus. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening. Episode Transcript Below: Casey Eberhart: Well, good morning, evening, afternoon, wherever you are in the world. I want to welcome you to a short form version of expandthebusiness.com. So if you are into podcasting and listening to podcasts, please check out Expand the Business wherever you download your podcasting. And if you want some free goodies, head over to expandthebusiness.com. We've got some great freebies over there, some great goodies for you over there. And again that is at expandthebusiness.com. Casey Eberhart: Hello everybody, my name is Casey Eberhart, hailing from Los Angeles, California. And it is my pleasure and honor to hang out with you a little bit today and just talk about one of the tools that you can use in your arsenal of tools to grow and expand your business. Casey Eberhart: So today I want to talk to you about a simple, easy tool that is free, favorite four-letter word that will allow you to essentially spy on legally and ethically anything going on all over the Internet in real time. Well, almost real time. Maybe about a 12-hour lag. So here is the tool. Casey Eberhart: The tool and the resource are Google Alerts. So Google Alerts are simply a tool that allows you to put in key words, competitors' names, things like that. And it will send you an email every single day or weekly, combined with everything that came out on the Internet the previous day. Casey Eberhart: So we actually made a list of things that we use Google Alerts for across our portfolio of businesses. And so let's just go through the things that you can use Google Alerts for to spy on your competition, to spy on your own business. I hate the word spy, but it allows you to take a peak in what's being put on the Internet about whatever topic you want. Casey Eberhart: So for example, if you are going to write a blog post or you want to see when your blog post shows up on Google or shows up on the Internet, you might put the keywords for your article. I one time did a blog post on creating a thank you note after a job interview. So what I did was I set up a Google Alert to go in and say, "Thank you card after interview," and I was able to see when that article actually hit Google two or three days later simply because I had already set up a Google Alert for that. Casey Eberhart: You could put in your hobbies in Google Alerts. So if your hobby is beekeeping, you could put in beekeeping and every day Google will send you an email that says, "Hey, here are all the new things that happened on the Internet today about beekeeping," and you could do that for any hobby. Paddleboarding, beekeeping, Harley Davidson's, whatever your hobby is, you could put that in a Google Alert. Casey Eberhart: Then next up, if you are a speaker, trainer, or coach, you could use Google Alerts to generate leads for your business. Let me give you an example. As a speaker, one of the Google Alerts I have set up for myself is 'Call for Speakers'. Okay? Because in the association world, a lot of times when people are looking for speakers, they'll do a post and they'll say, "Hey, we're doing a generic call for this...

Welcome to another episode of the Expand the Business Podcast with Casey Eberhart. Today's episode is a short form piece of content where I will be revealing "How a Sharpie can save you hours and make you millions" Intrigued? Tune in to the episode for the full explanation and details. Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves. Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening. Episode transcript below: Casey Eberhart (Speaker and Host): Hey, hey, hey everybody. Welcome to today's episode of the Expand the Business podcast. My name... My name? My name is is Casey Eberhart, I am calling in from Los Angeles, California today, with a short-form episode, just a little quick tip, a little thing to help you save time and make more money when you are out networking. And we're going to talk about the 99 cent tool that you probably have in your purse or your junk drawer, that'll help you do the two things that we aim to teach and train on the Expand the Business show, which is save time and/or make more money. So if you are in a position where you need and/or your businesses is being built on referrals, then head on over to ExpandTheBusiness.com, we've got a free download for you over there on getting more referrals. We've got some goodies for you over there, but just happy to have you jump on the show today. And again, you can head over to ExpandTheBusiness.com for your free goodies. So look, let me set the scene for you for just a moment. You get in your car, you put your makeup on, you drive to a networking event, and those networking events are either super early in the morning, maybe you're going to them at lunch, maybe you're going to them in the evening, and it's a Chamber of Commerce event or BNI, LeTip team, Referral Network, eWomen network. Maybe it's even Kiwanis or Lions Club, maybe it's your local chamber. Maybe it's just a networking group where you get together with a group of people and have referral exchanges. Maybe you're headed to a mastermind event. All of these networking events are designed to help connect you with potential referral partners, referral... Of course the phone rings right inside there, right? But it allows you to connect with other people that can produce business and/or referrals and/or relationships for you. But here's what happens most of the time. Most of the time people go there and they are exchanging business cards. And does business really get done that way anymore? No, let's be real. How many times have you got some business cards and you bring them home from that event, and then they go in the trashcan or they sit on your desk for five or six months and then they go on the trashcan. Well, here's the thing, at Expand the Business, we really try to give you the tools and techniques that allow you to cement relationships and move forward with those people that you feel are going to be the best in your connection and best in your network. So here is the 99 cent tool that you should carry with you every single time you go to a networking event. It is a Sharpie. Now, there is a very specific reason why I am suggesting a Sharpie and not just a regular ballpoint or a pencil. Here's the deal, so many people now are carrying glossy business cards to a networking event. And what happens is if you write on a business card with a pencil or a ballpoint pen, very few of those glossy cards are gonna allow you to actually make an imprint on the business card itself. So all you gotta do is go to your local store, your purse, your junk drawer, maybe it's in the seat cushions of your couch, maybe it is in the seat cushions of your car, grab a Sharpie and take it with you to the networking event. Now since you've probably already gone to...

Robert Orfino, real estate investor and expert, joins Casey Eberhart on the "Expand the Business" podcast for an incredible interview about the present state of real estate, real estate investing, and even house flipping. Robert is a master at leveraging traditional media and social media to expand his brand and marketing message online. Born and raised in New Jersey, Robert spent countless summers on the Jersey Shore. When not vacationing, Robert worked with his father doing construction. Robert later attended Kean and Rutgers University, and set out to find a “good job.” Aside from his knack for creating things, he has a life-long relationship with education and is constantly seeking self-improvement. He also readily admits he is a die-hard NY Giants fan and a long-suffering Mets fan. At the age of 42, Robert had been working for someone else’s fortune for 20 years and began to understand the importance of wealth and how to create it. In 2007, Robert caught the entrepreneurial bug and left his job to start his own green consulting firm. Within the first year of business, the firm was directly impacted by the financial crisis in 2008. However, Robert persevered through the major financial setbacks that followed and began working as a So-Cal contractor rehabbing Freddie and Fannie Homes. In 2012, Robert took an opportunity to work on flipping homes for private investors. During this time, he flipped almost 200 different homes. Robert continued to work in the So-Cal Real Estate Market until 2014 when it made a major comeback and deals became scarce. By 2015, Robert sought out a market gap for flipping houses in New Jersey, the number one foreclosure state in the country at the time, and proactively assembled a team to build business back up again. Although the market had been tumultuous for quite some time, Robert saw an opportunity to raise capital for the New Jersey and New York Real Estate Markets and founded a Distressed Real Estate Investor Fund. Here is the transcript of the podcast interview between Casey Eberhart and Robert Orfino: Casey Eberhart: (00:01) And welcome everybody to today's episode of expand the business. My name is Casey Eberhart. I am your show host for this hour of amazing insight in helping you, the business owner expand the business. So we are super excited to bring to you guys, everything that we can come up with to help you expand your business. Whatever business you're in, whether you're in traditional business, brick and mortar, business, network marketing, investing, whatever businesses you this show is designed for you. So as an upfront, if you want to download a quick audio, on getting more referrals, just head over to www.ExpandTheBusiness.com. Oh, we've got some goodies over there, some surprises for you over there. And I'm super happy to have you do that again, go over to expand the business.com so super excited today because we have an amazing interview with one of my favorite people on the planet. Casey Eberhart: (01:00) Robert Orofino is one of these guys that you just can't help but to learn stuff from because number one, he's super open and willing to share his ups, his downs, his wins, his breakdowns. In order to help you and I expand our business and really kind of create the life that we all dream of. He is a real estate investor. I've happened to be friends with and have known Robert for several years. I know that Adam, and ask him to go a little bit in depth in this, but you know, one of the things that he and his partners have been able to do in the real estate game as they've made, as far as I know, at least three moves. They've moved from New Jersey to Los Angeles, Los Angeles to Houston. And then from Houston they've really expanded out. They have a radio show that's on drive time in Houston, Texas. Casey Eberhart: (01:47) Every single day they've got podcasts, they have webinars, they have meetup groups, they hold live events, they hold live meetings....

Today’s podcast show will be a short-form episode and it will focus on highlighting a rocking resource that I absolutely love. Each week going forward, you can expect a mix of long form interviews and short form content centered around my favorite tools to save you time and make you more money. We are focusing this episode around the powerful book “Dotcom Secrets” by Russell Brunson, the founder of Clickfunnels. This resource provides an underground playbook to get your business online and to achieve online profitability. If you don’t yet have a copy of “Dotcom Secrets,” I highly recommend that you pause the recording and take advantage of a very special offer that Russell Brunson is providing. Right now, you can get a copy of the “Dotcom Secrets” book for FREE when you just cover shipping expenses. To take advantage of this awesome offer, go to the website FreeCoolBook.com and order your copy now. Again, simply visit FreeCoolBook.com, order your FREE copy of the book, and submit a small payment to cover basic shipping. A special offer to add-on the audio book will also be presented with a deep discount. If you're like me, you may find it much more convenient and manageable to consume this book via audio while on the go. We all have different learning styles and I suggest playing to your strengths. Here are the main reasons I chose to highlight “Dotcom Secrets” as this episode’s featured business resource: #1 – When you read the book or listen to the audio book, you will be developing a high-level understanding of how successful businesses operate to consistently generate revenue online. #2 – I recommend using this book as a reference point for your social media accounts. If you are someone that teaches and trains your audience, you can use this book to generate valuable content for your social media profile. #3 – The book is a playbook for building your audience and tribe. The practical techniques and suggestions provided in the book dive into the down and dirty for how to quickly build a large and engaged tribe. Notes: My two favorite business books of all time are Robert Kiyosaki’s “Rich Dad, Poor Dad” and Russell Brunson’s “Dotcom Secrets.” While “Rich Dad, Poor Dad” is a more commonly known book, it is my opinion that these two books are essentially a tie in terms of the value that they provide and the lifelong lessons that they teach. When reading through “Dotcom Secrets,” make sure to visit page 20 because this literally is the beginning of an entire chapter focused on a critical concept called the “value ladder.” This flow chart essentially shows how you can bring a customer in at a lower price point and then move them up the ladder in adding value to their purchasing. This secret alone will more than cover the value of the shipping costs of the book. Further in the book, around page 38, Russell Brunson literally describes the process of leveraging the internet to locate and find your dream customers. Towards the end of the playbook, starting on page 78, Russell then pulls back the curtain to reveal how he used a specific type of online funnel with this book and how the funnel can ultimately be profitable in spite of the fact that he just gave away a free book. Remember, I consider “Dotcom Secrets” to be one of the most valuable business books I have ever read, period! Go to FreeCoolBook.com, order your FREE copy of the book after covering shipping, and start diving into the fascinating world of online business development and marketing. This book will change your life if you let it.