Go Time

In the Season 3 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford outline what can cause a campaign to fall short at launch, the options for the next steps, and how to prevent that from happening. Resources Referenced Survey question examples: Which of these features is the most important to you? What is the most important benefit you would receive from using this? At what price point do you think this product would be a good bargain for the quality? Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Kaitlyn Witman, co-founder and COO of Rainfactory – an award-winning multi-channel full-service crowdfunding marketing agency with unparalleled expertise in product positioning, online advertising, and strategic management, joins Adeeti and Stacy to recount the shifts in the crowdfunding industry, how production needs to get a product crowdfunding-ready have changed, and the growth of the support system available to campaigners. To learn more and connect directly with Rainfactory, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/rainfactory/ Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Breaking down the steps on how to hit seven figures in funds raised with Kevin Liang, the Product Launch Director of Launchboom – a leading full-service marketing agency that manages the entire crowdfunding process from start to finish with proprietary, data-driven processes to ensure crowdfunding success. To learn more and connect directly with Launchboom, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/launchboom/ Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Matt Rosenstein, the Head of Crowdfunding in North America at Easyship – the leading shipping platform connecting crowdfunding campaigns to their backers around the globe, stops by to discuss the essentials of when to start logistics planning, how to budget for fulfillment, what to expect when shipping worldwide, as well as the impacts and influences to shipping costs and the ways in which the current status of the market can have on these. To learn more and connect with a dedicated account manager from Easyship for a customized fulfillment strategy for your campaign, reach out at https://enterprise.indiegogo.com/easyship/ Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Strategies for consecutive product launches, starting with breaking down the reasons for either launching directly on your own website or via crowdfunding, when to launch a follow-up campaign, and the launch plan. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

In the season 2 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford answer the most frequently asked questions from entrepreneurs and Go Time listeners – from the best date and time to launch a crowdfunding campaign, which currency to raise funds, to whether it’s worth doing a launch event, plus more. Resources referenced: Ep 28 - How to Optimize Your Crowdfunding Campaign for Success Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Senior Manager of InDemand at Indiegogo, Jake Wagner, joins us on the Go Time podcast to cover post-campaign strategies for raising funds. Starting with InDemand as a post-campaign funding solution that bridges the gap between crowdfunding and commerce with a breakdown of what it is (and what it is not), differences in fund raising strategy between the live crowdfunding campaign and InDemand, as well as best practices. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Indiegogo’s Community Manager Angela Keck stops by to discuss the strategies for building an audience and a community for a crowdfunding campaign, how to optimize community management for conversion, pitfalls to avoid with communication and customer service, and how to handle difficult or unhappy commenters. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Andrew Engle, Indiegogo’s Digital Services Business Manager, joins Adeeti Goswami and Stacy Bradford to discuss which platforms to run ads on and the strategies for those, target audience considerations, and best practices for advertising for crowdfunding campaigns. Are you thinking about running a crowdfunding campaign or working with our digital services team? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Crowdfunding experts Adeeti Goswami and Stacy Bradford discuss how to optimize conversion as the campaign is coming to a close through the best ways to create a sense of urgency around the deadline, post-campaign options to increase funds raised, and extension strategies. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Breaking down both on-platform and off-platform tactics to turn the typical momentum of a crowdfunding campaign from a U-curve to a W, with behind-the-scenes insights to the gogofactor, the algorithm that helps campaigns achieve greater visibility on Indiegogo.com to expert advice on stretch goals, referral contests, and digital ads. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Strategies for optimizing a crowdfunding campaign during the funding phase and diving into how to leverage traffic, conversion rate, average order value, and refunds. For Part 1, check out Ep 28 for strategies about how to maximize momentum during your campaign, page structure setups that convert well, and ways to optimize the content on the campaign. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

In this episode, we'll be focusing on one of the most crucial points to setting a crowdfunding campaign up for success – the launch day. From the best days and time to launch, outreach strategy, and expert tips for engagement on the crowdfunding campaign page. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

In the final episode of 2021, Senior Manager of Campaign Strategy at Indiegogo, Nalin Chuapetcharasopon closes out the year with us to have a candid conversation on the criteria to evaluate when deciding which crowdfunding platform is right for your next product launch. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

VP of Product & Customer Trust at Indiegogo, Will Haines, joins the Go Time podcast to take a look back at the early days of crowdfunding, lessons learned, and what we’ve been working hard on over the past year to put community and trust at the forefront of everything we do from the revamped Trust & Safety team, The Guidepost Program, and where we’re headed next with the Trust Loyalty Program. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

Indiegogo Campaign Strategist and co-founder of Strax Gear, Sean Dicke joins the Go Time podcast to share his experience of bringing products to market and how to navigate the process of manufacturing – from terms/contracts, protections to ensure your products are delivered on time and on spec, terminations, and tooling. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

If you build it, they will come. Or will they? In this episode we break down the most frequently mentioned notions we hear about crowdfunding – from not needing to do lead generation when you have an existing email audience, driving traffic with PR, referral marketing with influencers, to avoiding launching a campaign in December, and the cases in which these do or don’t hold true. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

In this installment of the conversation, we’ll be going over the strategy behind the best ways to structure perks on your crowdfunding campaign, pricing perks (plus shipping costs), upsells with add-ons, and secret perks. Resources referenced: How to Create Add-on Perks Tracking Referrals Using Custom URLs URL format to link an image to the checkout page of a specific perk: https://www.indiegogo.com/projects/your-campaign-slug/payments/new?perk_id=### For the [perk_id=###], replace '###' with the perk ID numbers at the end of the URL on an individual perk's edit page (Campaign Editor > Perks > Select Perk you want to make a link to the checkout page). Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

We’ll be breaking down strategies for how to maximize momentum during your campaign, optimal page structure setups, and ways to leverage page content to increase conversions. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.

In this episode, we'll be discussing the different types of crowdfunding videos, script creation, budgeting, and strategies for approaching these. Plus, the simple formula for a concise script: 4 syllables per second. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at gotime@indiegogo.com.