Google Right Side Ads - Monte Huebsch

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Google cleared away the right hand side ads on the desktop as of March 2016. This is a result of their studies confirming that less than 15% of users click the desktop ads located on the right side. Due to excessive mobile device usage, users are now trained to have a consistent up and down eye movement pattern.

In this interview, Monte Huebsch also explains the following topics: (1) what other factors triggered Google to change the location of its ads; (2) the position of organic searches and paid ads; (3) how the position of ads is acquired by advertisers; and (4) what will be the effect to the cost of paid advertisement positions.
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