The More Profitable Podcast with Stacey Harris

Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examples, as I share why now is the time for growth in my own business. We’re going to dig into social media, podcast guesting, and the importance of integrating your podcast into every touchpoint of your marketing. All of this becomes possible, only when we’re thinning about our business, our marketing, and our content strategically. 2:16 - Understanding the 'why' behind your growth can make all the difference 5:41 - Signs it was time for marketing shifts in my own business, and why now is the time for growth 9:15 - How we can intentionally boost our podcast's visibility, especially on social media 13:50 - Making social media easier by using smart content repurposing strategies 20:07 - Leveraging our relationships to start showing up on other people’s podcasts 23:22 - Why it's crucial to focus on quality over quantity, when pitching podcasts (or hiring someone to do it for you) 25:30 - The integration of podcast content into all of my other content, how we use podcast episodes in email sequences, trainings, and everyday conversations Mentioned In How Can You Effectively Grow Your Podcast? Podcasting for Profitability Roundtable Podcast Strategy Intensive Rate and Review The More Profitable Podcast Support the show

I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast. Now, don't tell everyone, but I'm going to give you the inside scoop on my own podcasting journey. I even get the soapbox out briefly to share why we focus on just ONE of these podcaster types with our work at Uncommonly More. If you've been dreaming of a strategy fairy godmother, or are frustrated with the advice you’re seeing elsewhere, it’s time to tune in. I'm all about helping you figure out which podcaster type you are so you can craft the most kick ass, profitable, and downright effective show that's ever hit the airwaves. So stay until the end because I’m giving you some action items to evaluate where you are now, and get clear on where you might need to make some shifts. 02:31 - Podcast Type 1: Hobbyist 09:39 - Podcast Type 2: Podcast is the product 17:01 - Podcast Type 3: Podcast is a sales tool 23:04 - The importance of being selective with the advice and strategies, especially when it comes to treating your podcast as a business. 24:31 - 3 questions to ask yourself that allow you to better align your podcast and your goals Mentioned In How to Identify and Leverage Your Podcasting Type for Success Podcasting for Profitability Roundtable Podcast Strategy Intensive Rate and Review The More Profitable Podcast Support the show

In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners engaged. Here's the deal: I'm a huge advocate for making the most of what you've got. That's why I'm all about the power move of re-releasing an existing episode. But it's not just about hitting the replay button; it's about being smart and strategic, and that what we’re breaking down as we kick off this episode. I'm a big believer in having systems in place – it's like having a secret weapon. You want to be able to grab those past episodes and marketing assets without having to dig through a digital mountain. And let's not forget about repurposing content from other platforms. There's gold in those hills! It's like having an ace up your sleeve for those just-in-case moments. My goal here is to help you keep that podcast train rolling smoothly, no matter what life throws at you. So as you listen to this episode, start building your own process and document it for your team. 00:02 - The importance of understanding the context and timing of evergreen content before re-releasing it. 00:08 - The process of re-releasing an episode with updated branding and marketing assets to align with the current context. 11:00 - How to ensure relevancy to NOW with a previously released podcast episode 23:00 - When to build your re-release SOP and what to include 24:00 - If you’re not ready to re-release a past episode, what can you do to drive attention to what you’ve already shared 28:00 - Still want something brand new, but don’t have the capacity to create from scratch? Do this instead. Mentioned In How Podcast Hosts Can Leverage Existing Content to Ease Production Stress Podcasting for Profitability Roundtable Podcast Strategy Intensive Rate and Review The More Profitable Podcast Support the show

There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time. Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered. In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients 5:00 - The first of two ways podcasters make the mistake of making their show all about themselves. 7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast 11:50 - You cannot “value” your audience into a sale 13:00 - What value should actually look like in your brand’s podcast 16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake 17:40 - Are you distracting your listeners instead of delivering on your show’s purpose 18:50 - Examples of a strategic way to include guests in your podcast 22:00 - The kinds of guests our podcast features (and why) 24:20 - A reminder, we’ve all made these mistakes and will likely make them again Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable Podcaster Fact: Your Show Isn’t About What You Want to Talk About 3 Episode Types Every Expert Hosted Podcast Needs To Generate Sales Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Support the show

Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m not just throwing this idea at you and running away. We’re going to talk through it step by step as we discuss the importance of understanding the "who, when, how, and what" of selling through a podcast. This includes knowing your audience, the timing of your messages, the method of selling, and what information listeners need to make a purchase. You’ll even get examples from inside the show, like when I remind you that the doors to the Profitable Podcaster Mastermind are open now. This program is designed to help podcasters like you audit their shows, develop a 12-week content plan, and establish processes for ongoing strategy implementation. 05:00 - Uncover the fundamental business insights you need to know to stop the strugle and start converting your podcast listeners into clients. 10:00 - How the elements of your podcast are actually just the answers to your sales questions 13:20 - Why educating your podcast audience is crucial for sales conversion and how it differs from simply nurturing your listeners 19:30 - Every podcast episode needs a strong call to action and what that looks like Mentioned In What if Your Podcast Isn't Just Content But Part of Your Sales Team? Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Podcasting for Profitability Roundtable Podcast Strategy Intensive Rate and Review The More Profitable Podcast Support the show

This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this show, they sent me the following… “I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.” The problem is simple: you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once. In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence. 2:00 - What made batching “logical and inevitable” for one of our clients 5:30 - We’re talking about batching the wrong way 8:00 - The energetic cost of looking at your podcast one episode at a time 10:00 - How can you make content batching more effective in your business 12:40 - How batching better supports your creativity by adding facts to your feelings 14:30 - What batching looks like for my show 18:00 - The importance of keeping your data in mind when planning your podcast 20:15 - What skipping your planning is costing you (and it’s not about the money) 23:30 - How to get the confidence to say the scary things on your podcast Mentioned In The Real Reason You Can't Batch Your Podcast Subscribe to The Podcast Newsroom Reserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Support the show

Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in). However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t. In this episode of The More Profitable Podcast, you’ll learn why regularly having podcast guests isn’t a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren’t locally based. 3:35 - Why there’s not always one solution for everything 9:41 - The nuance that locally based service providers need to consider 13:48 - Examples of how local business owners can use their show to connect with their community 17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur 20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you’re not a locally-based business) Mentioned In Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting Defining Audience Education and How to Do It Effectively Choosing the Right Podcast Format (and How to Make a Change) Podcasting for Profitability Roundtable Podcast Strategy Intensive Podcast Production Podcast Newsroom Rate and Review The More Profitable Podcast Support the show

See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces. That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release. In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your podcast repertoire. 1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes 3:14 - What most business owners are doing with their podcast and what you should do instead 6:00 - Examples of how I educate listeners and potential clients on their problem or solution 11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision 14:50 - How easy it can be to feel like you’re addressing an issue when you’re not Mentioned In Defining Audience Education and How to Do It Effectively What Working With Uncommonly More Looks Like What Happens During a Podcast Strategy Intensive Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Are You Growing Your Listenership Through Facebook Ads With the Right Approach? Podcasting for Profitability Roundtable Podcast Strategy Intensive Podcast Production Monday Support the show

Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals. See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different. In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate. 5:17 - How Facebook advertising is different now and the advice you should be wary of 7:27 - The outdated strategy many podcasters still use with Facebook Ads 9:05 - How to run Facebook Ads to get the podcast (and business) results you want 11:48 - How to retarget someone who has previously engaged with your business 12:54 - What you need to ask yourself and reevaluate before you seek out more listeners 16:47 - How I’m planning to use retargeting to sharpen a tool I already have 18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help Mentioned In Are You Growing Your Listenership Through Facebook Ads With the Right Approach? “This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” by Katie Richards | Business Insider How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman Podcasting for Profitability Roundtable Podcast Strategy Intensive Podcast Production Support the show

Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand? Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show. In this episode of The More Profitable Podcast, you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end. 4:55 - The guest interview format and why I call it the “lazy choice” 8:10 - How we do roundtable discussions to highlight the advantages and mitigate the one disadvantage of this format over traditional guest episodes 13:02 - Why you must have solo episodes (even if just occasional ones) and why this format can feel like a heavy lift 17:46 - Another caveat to solo episodes and an example of the biggest benefit they give you as a podcast host 19:34 - How to approach using different formats on your show for your audience 22:59 - Why your show’s format doesn’t really matter (as long as you do this) and the importance of a strategy-based format decision Mentioned In Choosing the Right Podcast Format (and How to Make a Change) Podcasting for Profitability Roundtable Podcast Strategy Intensive The Roles Guests Should Play In Your Podcast 3 Ways to Feature Guests On Your Podcast 3 Mistakes Podcast Hosts Make With Their Guests How to Record Better Podcast Interviews The Hard Truth About Why You’re Not Batching Your Content The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) Support the show

Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram). However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better? In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today. In this episode of The More Profitable Podcast, you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider. 5:00 - The missing element that causes most people to struggle with either social media or podcasting 7:12 - The role of social media and podcasting and the type of relationship each is best built for 10:03 - How I made an example out of this episode to showcase the difference 13:00 - How the function of each helps you decide how much of each to use based on the business model you have 21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting Mentioned In Social Media vs. Podcasting: Is One Really Better Than the Other? Podcasting for Profitability Roundtable Podcast Strategy Intensive This Is How You Fall Back in Love With Your Podcast Rate and Review the podcast Support the show

How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show? Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon. In this episode of The More Profitable Podcast, you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy. 3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name 6:46 - Fun fact about why diets don’t work for midlife women 8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an asset 13:39 - How Elizabeth has repurposed some of her content into a cool, pre-client education opt-in 18:55 - The belief that changed for Elizabeth when she looked at the data behind her podcast 20:35 - What Elizabeth’s process looks like now and how to batch episodes without burning out 28:06 - A bonus tip to help you feel better about the results of your show Connect with Elizabeth Sherman As a Master Certified Life and Health Coach, Elizabeth empowers women in midlife to embrace vitality and wellness. With over 17 years of experience, she combines her personal journey and extensive certifications - including Life Coaching, Feminist Coaching, Health Coaching, Nutrition, Women's Hormonal Health, and Personal Training - to guide women through the challenges of midlife health and wellness. Total Health in Midlife Podcast Goal Setting Series: Setting Realistic Goals Understanding and Overcoming Myths Navigating Obstacles Maintaining Motivation Mentioned In How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman Podcasting for Profitability Roundtable Profitable Podcaster Mastermind The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout Buzzsprout Stats Chat with Stacey about working with Uncommonly More Rate and Review the podcast Support the show

Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that! In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients. 2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind 7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program 13:03 - Themes covered in each month of the mastermind program 18:11 - What type of podcaster is this mastermind good for? Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind Podcasting for Profitability Roundtable Profitable Podcaster Mastermind How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes How Julia Gruber Transformed Her Podcast Into a Sales Asset What Working WIth Uncommonly More Looks Like What Happens During a Podcast Strategy Intensive Using Your Podcast As a Sales Tool with Racheal Cook Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution Monday Rate and Review the podcast Support the show

Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way. Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve. In this episode of The More Profitable Podcast, you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more! 3:42 - Molly talks about why she started Alcohol Minimalist and how what she does is different from a recovery program 8:41 - The biggest problem Molly faced with her show’s production process before the mastermind 12:39 - How content (and the way it’s presented) have evolved in the last 10+ years 15:30 - Molly reveals the unexpected takeaways and wins she got from moving through the program 21:43 - Why re-releasing episodes is the best service to your listeners 26:17 - One of the benefits received from being part of a small mastermind group like Profitable Podcaster 32:04 - One thing people don’t talk about enough when it comes to content creation Connect with Molly Watts Molly Watts Alcohol Minimalist Mentioned In How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes Profitable Podcaster Roundtable 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority Chat with Stacey about working with Uncommonly More Podcast Newsroom Rate and Review the podcast Support the show

Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients. In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense). Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends. This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success. Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations. 2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts. 3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom) 7:00 - Preparing your guest for the tech side of being a guest on your podcast 10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview 12:00 - What I do at the start of an interview to keep these conversations engaging for the listener 15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets 17:50 - How to include calls to action in an interview podcast 21:21 - A resource on calls to action in your podcast Mentioned In How to Record Better Podcast Interviews Podcasting for Profitability Roundtable Riverside.fm SquadCast ZenCaster How Julia Gruber Transformed Her Podcast Into a Sales Asset Using Your Podcast to Launch a Book with Andrea Liebross This is How You Fall Back in Love with Your Podcast How Effective Calls to Action Impact Podcast Profits Chat with Stacey about working with Uncommonly More Rate and Review the Podcast Support the show

Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions. We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, I'm here to warn you against drowning your voice in a cacophony of others. I'll guide you toward a more strategic approach that enriches your content and propels your audience toward conversion. But that's not all—let's flip the script. I'll tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. It's not just about showcasing your smarts but crafting a journey that seamlessly leads to conversions. So, if you're a podcaster on a mission to wield your show as a beacon of authority and profitability, this episode is your roadmap to avoiding common pitfalls. 1:20 - The dangers of being distracted by growth and why always focusing on growth impacts your ability to convert 3:30 - Changes coming to the upcoming Podcasting for Profitability Roundtable 6:00 - Mistake number 1: Spending too much featuring other people’s voices 8:50 - How you can feature guests that still serve your listener and your goals 11:00 - How you can feature guests that help your listener self-qualify and point them to experts who can get them ready to work with you 15:30 - Mistake number 2: Spending too much time trying to prove how smart you are 17:20 - Clients need more than just identifying problems; they need actionable solutions (this is where your CTA fits in 19:40 - What kinds of episodes provide value and are educational but are not “how to” episodes (spoiler alert: this episode is an example of this) 22:00 - The question you need to ask yourself as you evaluate your show Mentioned In 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority Podcasting for Profitability Roundtable 3 Mistakes Podcast Hosts Make with Guests Should You Have Guests on Your Podcast 3 Ways to Feature Guests on Your Podcast Chat with Stacey about working with Uncommonly More Rate and Review the Podcast Support the show

I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück. Together, we dive deep into Julia's experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the half-million download mark! Julia shares her wisdom on the serenity of planning podcast episodes with the help of a mastermind group and the transformative power of strategic selling within her episodes. We'll discuss the common hurdles podcasters face, such as lack of visibility, burnout, and pressure to consistently produce fresh and engaging content. You'll hear firsthand how Julia's participation in the Profitable Podcaster Mastermind led to noticeable shifts in her podcast, directly tying product sales to her podcast releases. As we gear up to open the doors for a new round of the Mastermind, take this opportunity to hear about the program straight from Julia, who found this path to improvement through a glowing recommendation. Her story is about triumph and the importance of self-care and intentional planning in the podcasting sphere. 01:20 - A reminder that the discomfort you know isn’t always better than the discomfort of change 04:45 - Changes to the upcoming round of The Profitable Podcaster Mastermind 07:20 - Julia joins me and shares about her podcast and business 11:00 - Shifting to using your show as a sales asset 15:30 - Navigating podcast burnout 18:45 - The relief of being ahead and the calming effect it has 23:00 - Changes Julia made to her show after the Profitable Podcaster Mastermind Connect with Julia Gruber Julia’s podcast, Darmglück Arktis BioPharma Arktis BioPharma on Instagram Mentioned In How Julia Gruber Transformed Her Podcast Into a Sales Asset Podcasting for Profitability Roundtable How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout How Effective Calls to Action Impact Podcast Profits Chat with Stacey about working with Uncommonly More Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Support the show

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action. In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs. 02:00 - Start taking action right now. Grab a pen and use this episode to build your own checklist 04:20 - The key to becoming a better podcaster that most want to skip (even me) 06:30 - Don’t let your podcast turn into drivetime radio by skipping ENGAGING calls to action 11:20 - The structure we use for CTAs in The More Profitable Podcast 13:00 - What I promote in my first CTA block 15:20 - The role the listener plays in how I choose what to promote and when 18:20 - Why I record the CTA right in the episode instead of running a pre-recorded midroll ad 20:15 - The overall structure of The More Profitable Podcast and how it makes the 2nd CTA more impactful 23:00 - How calls to action are effective even for listeners who aren’t ready to buy 27:40 - Focusing only on value is the core of your podcast frustrations 29:30 - Book your Podcast Strategy Intensive for next year and secure THIS year’s rate Mentioned In How Effective Calls to Action Impact Podcast Profits Get your questions answered on a future episode by submitting it here. Chat with Stacey about working with Uncommonly More Learn more about Podcast Strategy Intensives Rate and Review the podcast Support the show

It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months. But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one year, five years, or nine years, there will come a point where you burn out and need to take a break... or even feel like quitting. At that point, some people do quit for good (even if they thought they were just taking a break). Others, however, stick with it and thrive. But how can you do the same? How can you ensure you’re one of the successful ones who manage to get past the point of burnout? In this episode of The More Profitable Podcast, you’ll learn about how to deal with it when it happens to you going forward. I’ll teach you how to manage burnout in a way that reduces its frequency. 3:34 - How strategically building your show helps you reduce burnout 5:43 - Why building a strategic show isn’t just a one-time thing 8:03 - Managing burnout, what generally causes it, and a powerful way to reconnect with your podcast 11:41 - How long of a break from podcasting do you need? 13:05 - An example of the power of having an organized and strategic process 15:25 - The only thing that could potentially disrupt your show 17:41 - Do this to help you manage burnout from now on Mentioned in How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout Podcast Newsroom EP 612: How Business Owners Can Try On Podcasting Without Burning Out EP 618: How Professional Podcast Producers Build a Successful Podcast Workflow Monday.com Podcasting for Profitability Roundtable Chat with Stacey about working with Uncommonly More Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Support the show

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow. 3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks 5:00 - How we structure our podcast production dashboard inside of Monday.com 7:50 - The three stages of podcasting that all of your tasks will fall into 12:10 - The importance of line of sight when it comes to managing your podcast overwhelm 14:00 - Why your current “batching” process is actually making production harder 18:00 - What our production process looks like when we work with clients 21:43 - Episode performance analysis allows efficient repurposing 25:19 - Steps to build your customized production process Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow Monday.com Podcasting for Profitability Roundtable Chat with Stacey about working with Uncommonly More Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Support the show