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The Snapshot

Real Estate

On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.

Location:

United States

Description:

On the Homesnap Snapshot, we talk to real estate agents across the country about social media, marketing, real estate and client development. We find agents who are doing marketing in interesting and innovative ways and interview them so that others can learn about new strategies, platforms and content ideas. Learn how to transform your own marketing efforts from the experts on the show.

Twitter:

@homesnap

Language:

English


Episodes

Snapshot #171: A Holiday Update About The Snapshot

12/8/2021
Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!

Duration:00:02:26

Snapshot #170: A New Way To Schedule Home Showings

11/24/2021
On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data. Links Mentioned: Homesnap Pro Homesnap Pro+ Homesnap Pro Ads ShowingTime Centralized Showing Service (CSS) Homesnap Showings AllTrails: Hike, Bike & Run WEMO Glass Photo Hiking Project Subpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors

Duration:00:31:18

Snapshot #169 | Best Practices: Instagram For Real Estate

11/10/2021
On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships. Links Mentioned: Chelsea Peitz Books The Voice of Social Sales Podcast Made to Market: Marketing In A World Focused On Sales Canva Feedly Videoshop Captions: Speak To The Camera Videoleap

Duration:00:37:41

Snapshot #168: Agent Technology - NAR’s Survey of What Agents Value Most

10/27/2021
On today’s show, we talk to Brandi Snowden, Director of Member & Consumer Survey Research at the National Association of REALTORS®, regarding NAR’s recent survey about what agents want from their technology. Not surprisingly, the pandemic had a big impact on the tools that agents use and value most. eSignature, lockboxes, videoconferencing and social media topped the list of agent must-haves. We discuss whether the need for these tools is here to stay, as well as what’s on the horizon. Links Mentioned: National Association of REALTORS®: Real Estate In A Digital Age - September 2021 National Association of REALTORS®: 2021 Technology Survey

Duration:00:19:27

Snapshot #167: The Importance Of Authenticity In Social Media

10/13/2021
We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community. Links mentioned: WhatsApp

Duration:00:31:21

Snapshot #166: All About Search Engine Marketing For Your Website

9/29/2021
Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover: Links mentioned: developers.google.com GTmetrix.com AHRefs.com Semrush

Duration:00:32:57

Snapshot #165: Creating TikTok Videos That Accomplish Your Marketing Goals

9/15/2021
We talk to Glennda Baker, realtor with Ansley Real Estate in Atlanta, about how her TikTok videos accomplish the trifecta of content marketing: deliver relevant content of value, connect personally with her audience and increase brand visibility. Her content also helps build credibility which leads to referrals and business. Links mentioned: Notes app

Duration:00:27:55

Snapshot #164: How The Pandemic Has Changed Social Media Marketing

9/1/2021
Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing. We also do a deep dive into Instagram and the many ways to use it. Life is content! Links mentioned: Get Social Smart Academy Canva Videoshop Clubhouse

Duration:00:36:36

Snapshot #163: Creating Video Content That Builds Relationships

8/18/2021
On today's episode, we talk to Jimmy Burgess, chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida, about creative video content ideas for agents who need something new to post or create. Video content allows your audience to get to know you and determine if you'd be a good fit to work with. And the goal of all this content? Relationship building. This episode is full of great tips and very actionable advice. Some of the ideas covered in the episode: Links mentioned: Inman article with Jimmy Burgess' 21 content ideas BombBomb Videolicious

Duration:00:29:50

Snapshot #162: Turn Your Agent Website Into A Lead Generator

8/4/2021
We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode: Links mentioned: Kate's Inman article about agent websites Insight Timer app Solitaire

Duration:00:34:22

Snapshot #161: How To Build Location Authority On Google

7/21/2021
On this episode, we talk to Jason Pantana, coach and trainer at Ferry International, about how to build location authority on Google and capture search traffic. We discuss: Links Mentioned: GeoImgr Spotify Apple Podcasts app Audible Notes app

Duration:00:36:26

Snapshot #160: Using Videography To Tell The Story Of A Listing

7/7/2021
We talk to Neyshia Go, senior global real estate advisor at Sotheby's International and co-star of CNBC's Listing Impossible, about how she uses videography, including architectural elements and lifestyle content, to tell the story of a property. Her advice is to think about the message you are trying to send with the content you are trying to create, and to know who you want to target. Other tips: Links mentioned: Homesnap Health app Postmates Waze

Duration:00:26:38

Snapshot #159: Building Connections Through Social Media Content

6/23/2021
On this episode, we talk to Jess Lenouvel, founder of The Listings Lab, about what to post on social platforms like Facebook and Instagram to get people to choose to work with you as their agent. Jess describes three types of content - authority content, personal content and social proof - that help agents build relationships with their audience that can lead to business. Authority content provides valuable information and communicates what you bring to the table. Personal content gives your audience a sense of what you'll be like to work with. And social proof includes things like case studies, testimonials, and PR. We also talk about how to incorporate paid marketing into an organic digital plan. Links mentioned: Skitch Adobe Lightroom Pomodoro The Listings Lab Facebook Group

Duration:00:34:45

Snapshot #158: Making Search Engine Optimization (SEO) Work For You

6/9/2021
In this episode, we talk to Seth Price, Managing Partner and CEO of BluShark Digital, about search engine optimization and when it makes sense for real estate agents to spend money on search marketing. Price takes us through the four factors that lead to optimization: 1) high quality content; 2) authoritative links; 3) the structure of your website; and 4) your local presence through Google My Business. When these four factors are strong, then you have a good shot at a high Google ranking. The goal is to show that you are the most authoritative through persuasive content, links from other people and a strong, robust local presence on Google. We also discuss maximizing the value of paid SEM. Links mentioned: BlueShark Digital Parking Panda/Spot Hero ParkWhiz

Duration:00:35:48

Snapshot #157: Why Clubhouse Is Worth Your Time

5/26/2021
In this episode, we talk to Joy Aumann, private client network partner at Compass in San Diego, about Clubhouse, the audio-only, invite-only live networking app that has been on a steep growth trajectory this year. Aumann describes Clubhouse as "a mashup of social media influencers, marketing and coaching professionals, podcast, webinars and thought leaders". Should you join? Is it worth it? Here's what Aumann shared: Links mentioned: TurboScan Snoo Joy Aumann on Clubhouse: @SanDiegoLuxury Joy Aumann on Instagram Joy Aumann blog post on Clubhouse

Duration:00:26:22

Snapshot #156: Which Short Form Video Platform Is Right For You?

5/12/2021
In this episode, Bernice Ross, CEO of RealEstateCoach.com, explains the differences between three popular short form video platforms: TikTok, Instagram Reels and YouTube Shorts. What they all have in common, though, is that they educate and entertain. Agents should keep this in mind as they incorporate these platforms into their marketing strategy. The ultimate goal of this video content? Awareness and personalization of the agent. Links mentioned: Otter Lead Great Virtual Meetings

Duration:00:37:32

Snapshot #155: Sharing Relevant, Substantive Content on TikTok

4/28/2021
We talk with Lauren Matera, agent with Matera Home Team of Coldwell Banker Realty in Annapolis, MD about how she has created an engaging TikTok account that provides relevant, educational content that empowers her audience. We talk about the TikTok algorithm, jumping on trends, interacting with other users, and what Lauren is trying to achieve through her TikTok account. Links mentioned: Lauren Matera's TikTok account Homesnap on TikTok

Duration:00:42:21

Snapshot #154: How COVID Will Change Agent Marketing

4/14/2021
Today we talk to Anthony Mann, president of A Social Strategy, about COVID: how it has changed agent behavior and which changes will last. We cover in-person meetings, offices, remote signatures, lead gen and this crazy market. Links mentioned: OfferUp TikTok Clubhouse

Duration:00:34:48

Snapshot #153: Using Facebook For Lead Generation

3/31/2021
Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation: Links mentioned: Among Us Call Of Duty Power ISA on Facebook

Duration:00:37:00

Snapshot #152: Sharing Relevant Content Through Marketing

3/17/2021
Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:

Duration:00:38:54