Iterate and Optimize Archives - Sterling & Stone

Steve Kamb is the Rebel Leader at Nerd Fitness, a community designed to help people who consider themselves nerds to ‘level up their lives.’ His recent success has seen his company grow from one man writing a blog in his off time to an entire community who call themselves the ‘Rebellion.’ How have you handled […] The post IO07 Leveling up Your Company with Steve Kamb appeared first on Sterling & Stone.

Explicit 26:30 Tara Jacobsen of Marketing Artfully is a social media marketing expert, and today, the guys talk about how to iterate and optimize your marketing platform now, and as your self-publishing business grows. What are the big changes you’ve gone through when iterating and optimizing your social media platform? What are some of the […] The post IO06 Optimizing Social Media for Artist with Tara Jacobsen appeared first on Sterling & Stone.

Explicit at 5:20, 5:45, 6:50, 8:20, 10:20, 11:30, 16:50, 17:50, 19:15, 20:50, 21:55, 23:55, Tucker Max is a multiple NYT bestselling author, and today he talks about transition from writer to businessperson. How did that transition go for you? Were there a lot of false starts along the way? Do you find that your notoriety […] The post IO05 Hard Truth of Business with Tucker Max appeared first on Sterling & Stone.

CJ Lyons coined the term ‘agile publishing.’ She’s a bestselling ‘hybrid’ author, in self-publishing AND traditional publishing. How did you get started as a hybrid author, with both self-publishing and traditional publishing? What are the biggest changes you’ve seen in the industry from when you started? How smaller publishers and indie authors have the edge […] The post IO04 Hybrid Publishing with CJ Lyons appeared first on Sterling & Stone.

Today’s guest is Danny Iny, founder and CEO of Mirasee, whose goal is to fix business education. Today he talks about serving your audience, and how to manage your team. How has your company gone from a single person to a 30 person team? How have the products you’ve created for your audience changed? How […] The post IO03 Specifics of Scaling your Business with Danny Iny appeared first on Sterling & Stone.

Joanna Penn is SPP regular, but today, the guys are talking with her about how she has iterated and optimized the two branches of her business, fiction and nonfiction. What are some of the biggest changes you’ve seen over the lifetime of self-publishing? You write both fiction and nonfiction; how do you decide what’s next? […] The post IO02 Personal and Business Freedom with Joanna Penn appeared first on Sterling & Stone.

Today the guys talk with JA Huss, a NY Times bestselling romance author. She talks about her journey from home schooling and hot farms smelling (yes, smelling) to writing romance. While everyone hopes their book will be an instant success, that isn’t always the case. Julie found out with her first book which wasn’t romance. […] The post IO01 Creating Your Own Luck with JA Huss appeared first on Sterling & Stone.

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