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Bill Way's call in show has been an anchor for News-Talk 101.5 since the station began broadcasting in September 1993. Bill Way involvement in talk formats extends back to Area Code 901 that aired originally on WJAK-AM and then was hosted by TRTV Cable Channel 6 for many years before emerging at News-Talk 101.5 with It's Your Turn. Bill Way, love him or not, generates response and holds attention. His work now commands a leading share of Jackson's adult radio market.