MAGIC 106.7 is consistently the #1 FM radio station in Boston with over 35 #1 25-54 Books. The adult contemporary format made its debut in 1982 and is the longest running format of any Boston station. It's the soundtrack to Boston's workday. Magic gets your day going with concise traffic, weather and news - plus the most music in the morning. Then we play continuous half-hours of Soft Rock to help make your workday fly by. At night Bedtime Magic helps you unwind from one busy day while you get ready for another. It's the longest-running and most successful local nighttime show in America. Magic's target audience is Women 25-54. Core artists include Elton John, Madonna, Rod Stewart, Sheryl Crow, Sarah McLachlan, James Taylor, and Shania Twain.