SEO Radio

Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets. Checkout the video!

Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes: Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs and the video with Aaron Bradley

Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets: Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic and the video

In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page. If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame. Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References: Search Engine Land and SEM Post 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day. 09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results. 21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus. 25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them. 29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media. 00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search. 15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance. 28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results. 32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year. 37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. 40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion. 47:02 BBB discussion: Zara asked if BBB reports affect rankings. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video : Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 01:22 Misquoted And Misunderstood Why The Search Community Don't Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda. 10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords. 23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO. 34:05 Disavow Tool: The panel talk about using the disavow tool. 41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Prosand Steve Gerencser is owner of Steam Driven Media. 00:26 What is Semantic Copy for Websites?: Zara and Bill discuss semantic copy and appealing to emotions that get reults. 05:42 Mobile First Indexing Announcement: The panel discusses the recent update and how it may affect websites positively or negatively. 13:50 Are Hamburger Menus UX Friendly?: The panel discusses the pros and cons of hamburger menus and some thoughts on UX. 27:47 BERT Indepth: The panel discuss the addition of BERT language processing and more details on how BERT works. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Optimizing for BERT: Bill discusses BERT and how like RankBrain and Hummingbird you can't optimize for these algorithms and that using NLP (Natural Language Processing) they are extracting questions from Quora and Yahoo! Answers. 00:45 Google Might Discover Entity Relationships Using 3rd Party Q&A Sites: Bill discusses a patent for discovering entity relationships. 05:12 Using Google Image Search to Identify Categories: Bill shares tips for Using Image Search to Identify Categories. Terry added that you can also find site categories using Topical TrustFlow. 06:37 Google Taxonomies and Ontologies: Terry and Bill discuss using taxonomies and ontologies Google has for GMB Listings and Product Feeds. 14:05 Is Google Using Neural Networks to Identify Intent: Bill discusses a paper from Google on understanding intent. 16:21 Difference between RankBrain and BERT: Bill discusses the difference between RankBrain and BERT explaining that BERT uses context and neural matching to re-write queries. 21:38 Using Google Trends in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 23:10 Using Conversion to Prioritize Keywords in Keyword Research: The panel discusses using Google trends to help in valuing and prioritizing keywords. 24:40 Using PPC Conversion to Prioritize Keywords: The panel discusses using PPC to prioritize and value of keywords. 25:20 25:20 Importance of Client Communication: The panel talks about how and when it is important to communicate what you are doing for your clients. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:17 What are Word Vectors?: Terry Talks about a page he discovered called "Introduction to Word Vectors". 05:12 Using Google Image Search to Identify Categories: Bill tips for using Image Search to Identify. Terry added that you can also find site categories using Topical TrustFlow. 10:46 Related Entities & the Question Graph:More discussion of finding related entities and questions in a SERP and the questiongraph powering the questions in the SERP. 13:50 How Venice Update Affected SERPS & Location Based Search: Bill discusses Local Search and Location Based Search. 23:55 Image Search Optimization: Panel discusses optimizing Images for Image Search. 32:20 X-Frame-Options Header Deprecated: Terry discusses the deprecated header. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 01:36 SERP Out Analysis and History of Universal Search: Bill got us started us off talking about the recent PubCon he attended. His impressions of some topics filled most of our time. He was surprised that a few presenters were advocating for visiting SERPs to understand them better. Terry mentioned that SERP out analysis has been taught from almost day 1 because of Universal Search. This morphed into a discussion of the history of Universal Search. 08:20 Is EAT a Ranking Factor?Once again EAT was a big topic especially whether it is a ranking factor which the panel found very funny. 18:58 Is Google Responsible for the Validity of Facts in Searches?: Bill had some very interesting views on whether Google has a legal liability for facts in the results. 20:40 Implementing Keyword Research in 2019:Part of the discussion was about an SEO contest winner where most of the copy of the winning page was Lorem Ipsum. Doc was skeptical that the technique would work with client sites, however, both Bill and Terry disagreed saying they had used the exact same techniques and ranked pages saying that because Google no longer uses phrase matching but rather uses words from the top ranking pages unless the competitors have heavy IBL's it is fairly easy to rank pages using just the onpage techniques discussed. This morphed in to very interesting 28 minute discussion that covered several of the topics below. 28:56 LSI Keywords Revisited: Bill bashes the LSI Keyword gurus and tools for their absurd use of the LSI term during the discussion of optimizing the keywords research. 43:46 Using Ontologies & Categories in Keyword Research: Bill discusses using ontologies & categories in keyword research. 48:40 Natural Language Processing & Voice Search: The panel discuss natural language processing in voice search and the role of RankBrain. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:19 Email Spam and Proper Outreach: Doc started the discussion talking about email spam and phishing which broadened to include tips on proper outreach. 1:58 Google and click data – is it a ranking factor?: The panel discussed David Harrys post. For the most part the panel agreed with David' Harry's post, however, Terry noted that the same data could be part of query analysis where he noted that SERPs can fluctuate radically because of the seasonality of the product and the fact that SERPs become more transactional during the Christmas buying season and the same data may be part of session and query analysis. 11:24 Knowledgebase Trust: Bill on patents Google has but doesn't use in ranking. He mentions and details what knowledgebase Trust as an example of such a patent. 12:31 Correlation is not Causation - the Debate Continues: Doc expresses his amazement to the fact that SEO's continue to mistake correlation for causation. Terry noted that this would not be the first time that Rand Fishkin has made that mistake. 16:31 Value of Ranking Reports: Doc and Terry debate the value of ranking reports. 20:56 More EAT Discussion in the Community: The group discuss EAT (Expertise, Authority and Trust) after Steve declares he's tired of the discussion in the community. 23:48 Discussion on Conferences: The group discuss conferences with Steve making the best point that he prefers events like seminars and tradeshows because there are more potential clients attending. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:34 Recent Survey on Ranking Factors: A recent survey of SEOs on Ranking Factors discussed the misinformation contained, the value of these surveys and more. 8:19 Is Google Scholar and the Like Affecting Citation Diversity: Bill started this discussion noting the research report he read indicated that internet resources and references are affecting the diversity in research citations. 12:59 Google Mission Statement: The panel talked about the evolution of the Google mission statement. 15:09 New Rel= attributes: A spirited discussion about the new attributes. Do they really anything more than a suggestion of the webmasters intent? 23:02 The Internet as a Sales Tool: Discussion on the internet as a sales tool. 27:00 Using Business Networks as a Sales Tool: Primarily Steve and Bill discuss their experiences in using business networks to build your business. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:28 Our Experiences in the Early Days of SEO: Bill started us off talking about how in days past he visited an SEO Forum to start his day and asked the rest of the panel what their experience was with SEO. 2:10 LSI Keyword Misinformation: The panel has discussed misinformation and critical thinking in this and past and will definitely be discussed in future shows. Bill has a major peeve about the term "LSI Keywords" and the misinformation that gurus touting it spread. 4:26 Hiring an SEO: The panel talked about things consumers should look for when hiring an SEO with Terry questioning the industry's "caveat emptor" attitude. 15:35 Loyalty on the Web: Discussion starts off discussing the lack of information many businesses have about critical metrics for their business. Terry added that he felt that loyalty was near non-existent for websites because people shopping online are often using price as an important or prime criteria during a customers product discovery phase. 18:17 Terry Ranting About Facebook Becoming a Paid Network: Terry has yet another rant about how Facebook has Become a Paid Network. This led to a further discussion about how the panelists use other Social Networks. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:34 SEO's history of having side projects and websites: SEO's have often had websites they use to test theories, earn cash developing a side project or using affiliate programs. 1:39 Selling Domains: Terry Talks about his early forays into selling domains. 3:11 Government Website Development and SEO: The panel discusses Government website development and SEO iTunes and the Dojo Radio iPhone App!

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:45 Does EAT Matter?:Discussion on whether EAT matters or even exists. 13:01 Value of Ranking Reports: Doc and Terry debate the value of these reports due to softwares inability to emulate Google mainly due to the use of searchers location in many SERPS. 14:40 Self Proclaimed Gurus and Experts: Doc and Bill rant on SEO Experts. 15:30 Re-writing Queries: Bill discussed another patent that re-writes queries based on session queries and history. Discussion included Brands and Google being brand centric 23:10 Amazon Marketplace: The guys discuss the Amazon Marketplace in particular the positives and negatives. 30:35 Re-writing Queries: Bill discussed another patent for augmented search queries that uses words on your website, schema markup etc. to improve SERP. iTunes and the Dojo Radio iPhone App!

Directors Cut: This is the first podcast from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Comparison Ad Policies The full video: Highlights Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 1:01 Tumblr Sold to WordPress owner: Hosts and guests discuss the Tumblr sale and Yahoo! in general. 3:40 Yahoo! Lets Remote Workers Go: Discussing Yahoo! letting remote workers go. 6:50 Streamyard Hangout Replacement: Group discuss this as replacement for YT hangouts. 13:34 YouTube Channel Monetization: Discussion of strategies to monetize YouTube Channels. 18:08 Keyword Research and Implementation Strategies : Zara asked about keyword research and implementation strategies. The discussion includes the importance of phrase prioritization and understanding that search is now entity based not string (words/phrases). Implementation is about far more than repeating the phrase on the page! Optimizing the phrase is done by analyzing the entity usage of the top pages for the search phrase. 33:55 Google Ad Discussion: Discussion of Adwords policy on product and company comparisons. 34:58 Zara's Thanks: Zara thanked the hosts for the help they've provided her over the years and how other SEOs advice often doesn't agree with us. The group's opinion was that many SEOs are still using the same methods and techniques hat were used for "phrase search" when the reality is Google search and to a lesser degree all search engines are entity based. iTunes and the Dojo Radio iPhone App!