Small Business Big Marketing
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#137 Red Balloon’s Naomi Simson talks happiness.
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women's Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?! PLUS in...
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#136 How to enter a crowded market place.
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something. He decided to start his own bottled water company (as if that market place wasn't already over-crowded!) that would channel all its surplus revenues into funding water projects rather than...
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#135 How to market a professional services business with...
Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith - who has recently launched the wonderful book titled 'Learn Small Business Start-Up in 7-Days'. Covering all the start-up essentials from finances, through to cloud...
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#134 Comfort zone danger, spell-check drama, existing...
It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down. - We share some ideas about how to maximise business from an existing client. - AG suggests the comfort zone is a dangerous place to be for small business owners. PLUS I'm just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three...
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#133 V8 Supercars’ CEO explains how important knowing...
David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand - which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very...
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#132 Stop waiting for your website to be perfect and get...
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America. The really interesting part of this story is this online store hasn't had a decent make-over in well over seven years - yet it's still raking in twenty five big ones a year in revenue. Now...
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#131 Email marketing tips for small business. This is...
Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren't getting the return from their investment that they'd like. How...
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#130 How Flying Solo grew to a thriving 56,000+ member...
Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business. Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the...
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#129 How to rebrand a business.
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points - business name, stationary, signage, website, imagery, social media channels and so on. The business that has just been through this transformation is...
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#128 Trying to get a date with Kylie has its (business)...
Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine! However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks. He's already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good...
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#127 Video marketing made easy with Wistia’s Chris...
Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he's known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.” In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go...
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#126 Olivia Fox on charisma – A very under-utilised...
Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3 key learnings from this episode to apply in your business are: 1. Charisma can be learnt. 2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a...
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#125 Content Marketing with Joe Pulizzi.
Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team, so hop on it! PLUS I share an insight I've recently gleaned from running my Deep Dive Mastermind. It's all about the importance of acknowledging the opportunity cost when marketing our...
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#124 Commonfolk Coffee Company – A cool cafe in a not so...
Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal - and I guess you're thinking, which cool inner-city suburb is it located? It's not! Commonfolk Coffee Company sits plumb in the middle of the...
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#123 Funny Business 5 – Goofing off, doing business in...
Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we discuss: - Doing business in cafes. - Whether it's OK for us small business owners to goof off. - Whether you can give away too much knowledge. - How to...
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#122 The Big Question Episode (A Valentine’s Day special...
Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he's gone ahead and started a business doing just that - an exclusive marriage proposal service aptly called Pitch and Woo. Now, here's the thing. Not only is Pitch and Woo a very cool business idea (unique in fact - in Australia at least), Jonathan is absolutely passionate...
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#121 From timber yard lackey to six figure business...
Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past...
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#120 How to use Pinterest to market your business.
"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat ... on the proviso that it's easy to manage and provides a commercial return. The guy who convinced me is Jason Miles - the co-author of the best-seller Pinterest Power, VP of advancement at Seattle's Northwest University and co-founder (with is wife) of Liberty Jane Clothing - a six-figure online business successfully selling designs for...
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#119 How to overcome your fear of public speaking.
Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?! But here's the thing - public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good...
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#118 Precision marketing & customer service tips from an...
Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing." Richard also told me he's been a chef at a Michelin hat awarded restaurant in London...
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#117 How to create raving fans in your business. AKA...
Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with improving the marketing of your small business?" I hear you ask. Plenty! Sam has spent a lot of time recently mulling over and implementing the concept...
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#116 Fourteen million monthly page views – Mamamia’s Mia...
Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month. Listen in to this fireside chat I had with Mia recently where she explains exactly how...
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#115 The marketing year in review. What a massive year...
I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show's Facebook and LinkedIn group suggested that's what you wanted to hear. So what I've done is highlighted some...
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#114 Will It Blend? That is the question!
Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big...
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#113 Franchising – Is it for you?
Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including: - Who should and shouldn't buy a franchise. - How do you decide what type of franchise to buy. - What you get when...
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#112 It’s question time! Personal branding. Marketing to...
One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that's what I'm doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social...
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#111 Funny Business 4 – Business planning, thanking...
What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn't do without and what we're too scared to try! Listen up...
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#110 How to start a business in 54-hours.
Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did - and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones. Flixy's birth is an...
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#109 The 8 Stories You Must Tell To Build An Epic...
Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business...
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#108 Interview with Jules Lund PLUS a little nudity!
Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe...
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#107 How to turn your passion in to a profitable reality...
Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that...
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#106 Funny Business 3 – Servile brands, selling, petty...
It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0)
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#105 Create engaging marketing videos with your iPhone.
Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your smallbusinessusingvideo has never been easier or cheaper. My guest today is
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#104 Success secrets from ‘The Best Sandwich in America’...
Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's...
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#103 How to make money and do a world of good.
In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your...
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#102 – It’s time for Funny Business with Timbo & Andrew...
In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the...
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#101 Aquabumps – Sydney’s most popular retail...
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a...
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#100 Anthill’s James Tuckerman – How he conquered the...
James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings...
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#99 How To Get Millions Of Dollars Of Free Exposure.
Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic...
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#98 Crazy product demos, a publicity conundrum and some...
In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has to be the most expensive, so why not make it you? - Timbo is inspired by a bed store in New York that lets customers take a nap for free! - Andrew identifies a...
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#97 A Little Business Achieving Seriously Big Things (In...
Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you did. Life would be pretty good, huh? Well, that's the story of this episode's guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co. In this...
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#96 Flight Centre founder, Geoff Harris, openly shares...
Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I'm releasing these interviews on the Small Business Big Marketing show. Others (already released...
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#95 How To Write A Book With #1 Small Business Author,...
It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you'd written (that you'd personally signed and given them instead of a business card) and BOOM you win! A glorified business card is a great way to view...
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#94 VinoMofo – An In Your Face Brand That’s Kicking A**!
This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ......
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#93 Moneytribe Founder Talks About The Growth Of The...
Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect – Australia’s largest and most successful online insurance comparison portal … turning it in to a multi-million dollar powerhouse. He
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#92 Rip Curl founder, Bryan Singer on how to build a...
Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund...
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#91 Beechworth Bakery founder, Tom O’Toole, shares his...
Tom O'Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty.
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#90 How To Create Killer Content With Small Business...
Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our...
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#89 ‘The Voice’ – A Runaway Marketing Success Story.
In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the...
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#88 A Million Dollar Business in 2.5 Years on $0...
Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up...
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#87 How To Market A Business In Tough Times.
Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But...
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#86 How to build a multi-million dollar online business.
Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to...
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#85 Talking business building & creativity with Tania De...
Tania De Jong OA is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big...
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#84 How to start a national day for your brand.
In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly...
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#83 Big Richard Condom’s Lloyd Perry Talks Marketing.
Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart...
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#82 How To Become A Key Person Of Influence.
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself.
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#81 Hear from a guy who can get you anything. Yep,...
LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional...
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#80 David Allen on Getting Things Done.
David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners.
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#79 The episode where Lukeee drops some sad news.
Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far...
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#78 Australia’s largest media buyer sheds light on the...
Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor...
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#77 What happens when passion takes over.
Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well,...
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#76 Those 11 Forgotten Marketing Concepts Explained.
Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many...
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#75 How To Be Innovative In Your Business.
Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much...
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#74 LinkedIn’s MD On How To Use LinkedIn For Business.
Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener...
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#73 Roger Hamilton – Futurist, Social Entrepreneur,...
Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy.
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#72.5 How To Sell A House Using Social Media.
John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it.
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#72 How To Get 500 Bums On Seats. Fast!
Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode...
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#71 How To Learn Faster.
Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.
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#70 How to make magazine advertising work.
As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.
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#69 Flight Centre Founder, Geoff Harris plus much more.
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened whenTimbo’s Twitter account came under some serious fire; Share
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#68 The ‘cover some serious marketing ground’ episode.
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.
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#67 Boardroom to Boardshorts.
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure...
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#66 Imagine being two years ahead of your sales targets!
Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his businesspartnershave created, it’s not a huge surprise.
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#65 Your most pressing Marketing questions answered.
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small
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#64 How to get others selling for you.
Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of
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#63 Marketing lessons from an Adult Store.
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems
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#62 More on how to write sales copy (Part 2).
Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that
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#61 How To Write Sales Copy (Part 1).
Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your
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#60 How To Get Into The Emmy Awards Nominee Bag.
Today’s guests, Ilde & Mark, inventors ofStarlettos(they’re what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their
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#59 The Healthy Small Business Owner.
Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That’s why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine
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#58 Marketing for Tradies. Copping it on Twitter. Where...
This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering somelistenerquestions:
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#57 The Importance Of Brand Building.
In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne’s Monash University - Professor Mike Ewing. The Prof as weaffectionatelycall him, has
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#56 A Pricing Idea. Get Your Pitch Right. Know Your...
This is the episode of Small Business Big Marketing where we discuss: Howsmorgasbordsmay inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces
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#55 How to use Blogging for your business.
In episode 55 of Australia’s #1 marketing podcast,we talk toDarren Rowse (AKA ProBlogger), one of the world’s mostprolificbloggers on well … blogging! Listen in and you’lldiscover exactly how to make blogging a part of your marketingarsenal. Plus we: Lukeee apologises
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#54 How To Have A Difficult Conversation. Google Plus....
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google
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#53 Twitter. Your offer. Domain leasing. Starting a...
This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question – Do prospects really know what you offer? Talk
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#52 What Facebook Personal Ads have to do with Marketing...
In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs
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#51 Email Marketing. Copywriting. Facebook Ads....
We know, we know … we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn’t wait. Plus Lukeee missed Timbo way too much. Soooo … in Part
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#50 How To Generate 10,000 Backlinks From One Press...
This is the episode where we’re tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic
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#49 Marketing Lessons From The Hospitality Industry.
This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we’re joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast
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#48 Lessons from a marketing action taker.
In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we’re rejoined by our second guest ever – Darren Finkelstien of St.Kilda Boat Sales. Darren’s high on energy and
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#47 What are your customers thinking about you?
In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we … … take you behind the scenes of our email marketing efforts, and show
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#46 Noodle Box co-founder, Dave Milne, talks outside the...
Big Dave Milne, co-founder of Australia’s most successful take away noodle chain, joins us on episode 46 ofSmall Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with
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#45 Marketing insights from Australia’s hottest weight...
This is officially known as ‘The Awkward Episode’. The one where Timbo accuses Lukeee of sending out an email he shouldn’t have (but then comes ’round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a
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#44 How to master Google Adwords locally.
Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There’s pretty much nothing he doesn’t know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as
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#43 How To Podcast
The title of this episode may be slightly misleading … a more correct title would we HOW WE PODCAST! There’s sure to be a difference! We’d never profess to following world’s best practice when it comes to doing something, but
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#42 How to build a profitable online business.
The big news is that Timbo reveals to Lukeee (live on air) that he’s found another lover. What’s most surprising is Lukeee’s reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed
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#41 Marketing Lessons From Queensland’s Theme Parks.
Having just spent 8 days schlepping through Queensland’s theme parks, Timbo decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you’re lining up for a 70-minutes
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#40 (Pt 2) 3 more marketing must-dos to get your...
“Was that the best ever podcast???” asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we’d both have to admit that the four marketing ideas that Dave and Pete dished up were
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#39 (Pt 1) 4 marketing must-dos to get your business...
Got a website? Big deal! That’s just the start of the journey to getting found online. You know that, right? The good news is, that there’s a plethora of small actions you could be taking to ensure your online marketing
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#38 Our 7 Top Marketing Initiatives Of 2010
What…no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they’re our ideas…our top 7 in fact that performed the best for our various businesses over the past
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SBBM #37: How to self publish a book.
The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It’s time for us to strike back with a vengeance. To this end, in episode #37 of the Small
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SBBM #36: Discover how to save plenty with Google’s...
In this jam-packed episode you’ll discover how Google is knocking on Microsoft’s door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it’s revolutionizing the way us small business owners can
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SBBM #35: Should you be spending money with Yellow Pages?
Is Yellow Pages still a relevant marketing communications channel for small business? That’s just one of the big questions we mull over with Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania). We’ll let you be the judge – but
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SBBM #34: Australia’s leading Internet marketer, James...
Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That’s exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot
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SBBM #33: Creating a Customer Experience
Retail is highly competitive, particularly when you’re in the coffee business. Callum from Espresso Elements explains how he’s created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and
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SBBM #32: Interview with Dr Edward De Bono + Answers to...
In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What’s
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SBBM #31: How to promote a bricks & mortar business...
This week we speak with another serial entrepreneur…Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he’s the founder of Melbourne SEO Services…who specialise
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SBBM #30: Secrets to using Facebook as a small business...
Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding
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SBBM 29: Why marketing should be at the heart of your...
Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young’s Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little
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SBBM #28: How to generate free publicity.
Free publicity. Bring that on! And no, it’s not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of
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SBBM #27: How to Raise Sponsorship.
There’s this guy Tristan who’s running 52 marathons in 52 weeks…all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the
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SBBM #26: It’s a listener love-in!
Listener questions are the focus of today’s show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a
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SBBM #25: 10 Marketing Nuggets to Help Grow Your...
Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking -Here’s the best training course around to get you in the public speaking zone. 7. Network
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SBBM #24: 10 Marketing Nuggets to Help Grow your...
Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand
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SBBM #23: Meet Yiying, The Twitter Fail Whale Designer
Imagine being responsible for designing one of the world’s most famous online branding…and being paid less than five bucks for the privilege! Our guest did exactly that… and she’d do it again tomorrow! Meet, Yiying, the designer of Twitter’s Fail
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