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Marketing Sales & Advertising - The Business Firm

Business & Economics Podcasts

The best sales and marketing podcast in the world for businesses that want to grow and make money. Topics covered include marketing strategy, business development, sales, advertising, public relations, social media such as FaceBook & Instagram, lead generation, promotions, fundraising, video marketing, digital marketing, content creation and content marketing, website optimisation, improving sales conversion, eCommerce, publicity, how to build a large audience of followers and how to get the most out of the media. The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors. Each episode provides useful, money-making information, representing different topics related to running a high-peforming business or non-profit organisation. You will get empirically proven, strategic advice that will result in more profit for you. Host Mr Steven Mario Cavallo, The Business Firm's founder also gives listeners worldwide the opportunity to have a business problem you are dealing with, solved. You’ll also sit alongside Steven in the Presidential Lounge in interviews with the best marketing, management and business leaders in the world. This is the show that will help make you a more effective leader capable of beating competitors through innovative marketing. The Business Firm Radio Show is produced weekly and released internationally from our studios in Adelaide. Subscribe to this podcast and never miss an episode, as it will automatically appear for you to listen to on your device, at your own convenience. Detailed show notes are available for free download from www.thebusinessfirm.com.au To see our marketing videos visit our YouTube channel at https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Location:

Australia

Description:

The best sales and marketing podcast in the world for businesses that want to grow and make money. Topics covered include marketing strategy, business development, sales, advertising, public relations, social media such as FaceBook & Instagram, lead generation, promotions, fundraising, video marketing, digital marketing, content creation and content marketing, website optimisation, improving sales conversion, eCommerce, publicity, how to build a large audience of followers and how to get the most out of the media. The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors. Each episode provides useful, money-making information, representing different topics related to running a high-peforming business or non-profit organisation. You will get empirically proven, strategic advice that will result in more profit for you. Host Mr Steven Mario Cavallo, The Business Firm's founder also gives listeners worldwide the opportunity to have a business problem you are dealing with, solved. You’ll also sit alongside Steven in the Presidential Lounge in interviews with the best marketing, management and business leaders in the world. This is the show that will help make you a more effective leader capable of beating competitors through innovative marketing. The Business Firm Radio Show is produced weekly and released internationally from our studios in Adelaide. Subscribe to this podcast and never miss an episode, as it will automatically appear for you to listen to on your device, at your own convenience. Detailed show notes are available for free download from www.thebusinessfirm.com.au To see our marketing videos visit our YouTube channel at https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Language:

English


Episodes

The Sales Success Mentality - How to Win at Selling Through Better Thinking with Chris Spurvey

7/17/2020
Being successful at sales is partly tactical, but largely mental. A sales person's attitude and mentality largely determines their approach to selling and much of their financial performance. In this episode Chris Spurvey teaches us how he has helped thousands of business people grow their business by adopting a specific sales system and the correct emotional approach to selling. Learn how the most powerful sales people in the world think about selling. This is a must listen to interview that can change the course of a business' commercial success. Hosted by Mr Steven Mario Cavallo CEO, The Business Firm www.thebusinessfirm.com.au Chris Spurvey www.chrisspurvey.com For more quality sales & marketing content watch our videos on our YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA Watch a free webinar on marketing and business growth: http://www.thebusinessfirm.com.au/webinars.html Learn more about Steven Mario Cavallo, Founder of The Business Firm: http://www.thebusinessfirm.com.au/steven-cavallo-s.html Steven Mario Cavallo is available to speak and present at events on the topics of marketing, sales, economic development, fundraising and business growth.

Duration:01:24:26

Sales Funnel Optimisation using Artificial Intelligence with Anmol Oberoi

7/5/2020
Learn how to increase your business' sales by maximising the conversion rate at every step of your sales funnel. Learn how an amazing new artificial intelligence bot can drastically improve lead generation in small to medium business in this fascinating interview with Anmol Oberoi of Emitrr, an IT studio in New York that has created an innovative marketing AI that can help turn your phone number into a lead generation machine. Hosted by Mr Steven Mario Cavallo, Founder of The Business Firm, a leading marketing agency. To see the technology visit: https://emitrr.com To get the show notes for this episode visit: http://www.thebusinessfirm.com.au For more free marketing content visit The Business Firm YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Duration:01:00:06

Digital Marketing & Social Media Advertising with Kevin Urrutia from Voy Media in New York

6/30/2020
Digital marketing is the new marketing for businesses. Kevin Urrutia from Voy Media shares with us the most effective and efficient use of social media marketing for businesses and non-profits. Every major social media platform is covered in this episode and the advertising opportunity for each, plus the audience experience of your ads is discussed in this interview with Founder of The Business Firm and host of the podcast, Mr Steven Mario Cavallo. This is a very comprehensive overview of using digital marketing to build your business, build your brand and build an audience and community. Kevin Urrutia: www.voymedia.com The Business Firm: www.thebusinessfirm.com.au

Duration:01:26:17

The Greatest Personal Productivity System in the World: How to Achieve What You Want & Be More Productive

5/31/2020
Learn the absolute most optimal way to be truly successful in your life, according to what YOU actually want...not what others want for you. Personal productivity is only truly achievable if you know the right system that by design MUST generate for you the life you want for yourself and your family. In this episode Mr Steven Mario Cavallo unveils the most effective and efficient system for being all you want to be...the Four Pillars of Productivity. This is a must-listen for anybody who wants the peace, the happiness and the sense of achievement that only comes when you have been successful at doing what you love. This content is perfect for business owners, those wanting to accelerate their career, parents that want to teach their kids to be high achievers, students that want to pursue successful study and work, sports people...and anybody who is interested in productivity gains and personal growth in all areas of their life. Learn more about Steven Cavallo, founder of The Business Firm www.thebusinessfirm.com.au The Seven 7 Habits of Highly Effective People by Stephen Covey

Duration:01:14:41

Corporate Wellness, Ergonomics & Productivity: Diana Bordean Interview on Workplace Design for Health & Efficiency

5/31/2020
Learn the optimal way to set up a business workplace to ensure your employees achieve greater productivity and they are most healthy. Corporate wellness expert, physiotherapist Diana Bordean of Younique Health and Wellbeing, shares everything you need to know about corporate health, about dealing with workplace stress, about the very best ergonomic work setups for desk workers, for those that work at a counter, for those that drive for a living, for those that work on their hands and knees and for those that do heavy lifting and manual labour. She gives business owners the best tips to increase productivity and efficiency. She also discusses how a business can use the Apple Watch to benefit employees and encourage healthy habits. She covers how HR managers and employers should screen job applicants for physiological health and wellbeing factors...including mental health, when recruiting for new staff. She is interviewed by Mr Steven Mario Cavallo of The Business Firm in this excellent episode that teaches world's best human movement design as it pertains to the workplace and for improving productivity and reduce the risk of workplace injury. Diana Bordean is the founder of Younique Health and Wellbeing https://youniqueonline.com.au Steven Cavallo is the founder and CEO of The Business Firm, an international marketing fundraising and economic development agency based in Adelaide, South Australia. http://www.thebusinessfirm.com.au Show notes for this episode are available at http://www.thebusinessfirm.com.au/podcast.html For the best free marketing and fundraising videos visit The Business Firm YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA The book Steven Cavallo to speak at your event visit: http://www.thebusinessfirm.com.au/steven-cavallo-s.html

Duration:01:05:05

Podcasting Content Marketing: How to Use Podcasts to Grow with Ben Krueger

4/2/2020
Learn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helping people become successful through their podcast. All the things that you need to know about podcasting is revealed - including how to get a free copy of Ben's book. For more information about Ben Krueger visit: www.cashflowpodcasting.com For show notes and other marketing resources visit: www.thebusinessfirm.com.au For lots of excellent videos on marketing, sales and fundraising see our YouTube Channel: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Duration:01:19:08

Marketing During Coronavirus Pandemic: How Business Can Survive COVID-19

3/31/2020
Learn the best way for businesses to survive during the COVID-19 Coronavirus pandemic. All the most important marketing and sales tactics are discussed to help business overcome economic recession and downturn during restricted trading and social distancing imposed by governments trying to contain the spread of the virus.

Duration:00:38:09

Education Marketing - How School Principals Can Grow Their School

3/10/2020
Learn the best way to market a school. Education marketing is a complex matter and to achieve massive commercial success in school management requires a solid marketing strategy. In this interview, ultra-successful school Principal Mr John Foley of St Michael's College in Adelaide, South Australia shares the most important things a school needs to do to be successful...and he even reveals the single greatest things he learnt in creating a great school...a secret he has never told until this interview. Mr Steven Mario Cavallo of The Business Firm interviews John on education marketing and excellence in school management. For a free Education Marketing Plan specific to schools marketing, visit our website and download it for free for your school to use immediately. Link below: http://www.thebusinessfirm.com.au/education-market.html the above link will also take you to the video version of this interview, as well as a freely download Schools Marketing Plan.

Duration:00:54:41

Marketing in Education - How to Market a School

2/29/2020
Learn how the most successful schools undertake marketing. Learn the best way to market a primary school, middle school or high school.

Duration:00:29:58

How to Market a Business: The Compete Marketing System for Massive Sales Growth

8/19/2019
Learn the most comprehensive, most effective marketing system for a business. Understand all 4 parts of a complete, turnkey marketing framework and how it generates sales for your business with lots of repeat buyers that refer you to even more buyers - all while ensuring you have the most competitive product or service offering in your market. This is a must-listen episode for any business owner or manager that wants commercial success in the most efficient possible manner, by using marketing science, properly. Host Steven Mario Cavallo explains the most integrated, empirically sound way to become the most dominant business in your market and to stand out to buyers in a way that your competitors will have the most difficulty trying to compete with. Show notes for this episode are available at: www.thebusinessfirm.com.au To watch more high quality marketing, sales and fundraising videos please visit The Business Firm You Tube Channel.

Duration:00:47:40

Personal Branding: How to Turn an Individual into a Brand for Celebrities, Sportspeople, Speakers, Actors and Politicians. Interview with Sherrie Session from Forward Movement.

6/4/2019
Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world. In this interview with host Steven Mario Cavallo of The Business Firm, Sherrie graciously shares so much of her knowledge and passion in teaching people how to keep their inner fire burning, even in times of adversity or failure. She has helped thousands of men, women and children in America, Australia, Switzerland and other parts of the world where she runs workshops, speaks and raises people's expectations of themselves from average to greatness. This is a must listen episode for anyone whose success depends on their personal brand (to win clients, roles, votes or publicity) - as well for people that own businesses and want to either maintain their internal energy...or boost the energy of the individuals that work within their organisation. Sherrie Session website: http://www.4wardmvmt.com Show Notes for this episode: http://www.thebusinessfirm.com.au More videos about Personal Branding and Marketing: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA Learn more about Steven Mario Cavallo: http://stevencavallo.com

Duration:01:16:29

Come creare una cultura di business innovativa con dipendenti straordinari: con psicologo Gennaro Romagnoli. Italian Language Version of Episode 28

6/2/2019
Impara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm -una delle migliori consulenze di marketing del mondo con sede in Australia, Gennaro rivela i migliori strumenti e strategie di psicologia per 10x il tuo business e creare uno staff di persone motivate da sé, proprio come Google, Microsoft e Apple. Questa è la versione italiana dell'intervista originale in inglese. La traduzione italiana è fornita in questo episodio. Se si desidera ascoltare la versione inglese, si prega di ascoltare l'episodio 28. Gennaro Romagnoli siti e Psinel Podcast: https://www.psicologianeurolinguistica.net www.psinel.com Psinel Podcast Per avere materiali di marketing italiani, siti Web e video prodotti professionalmente in versioni in lingua inglese, visitare: http://www.thebusinessfirm.com.au Documenti (show notes) per questo episodio si trovano a: http://www.thebusinessfirm.com.au/index.html Per video di sales e marketing: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Duration:00:49:30

The Psychology of Innovation and Leadership in the Workplace with Gennaro Romagnoli of Psinel - English Version

5/31/2019
Gennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation; those that are in constant self improvement; and those that are conscientious, have a high level of self awareness and that live in a state of mindfulness. This is a must listen for any entrepreneur, business owner, manager, Board member, politician or other community leader that manages people and wants to bring the very best quality of person to their workplace. This episode is the English version of the interview conducted by Mr Steven Mario Cavallo of The Business Firm. There is a also an Italian version of this same interview that you can listen to if you prefer...episode 29. To learn more about Gennaro Romagnoli and access his courses and audio programmes on motivation, mindfulness and other areas of personal development, please visit: www.psinel.com You can also listen to his podcast, Psinel on Apple Podcasts. Show notes for this interview are available on the Podcast page at: www.thebusinessfirm.com.au To watch high quality videos on marketing, fundraising and management, please visit The Business Firm YouTube Channel

Duration:00:49:30

The Business of Leisure Recreation & Parks: Mr Mark Band on Open Spaces & Urban Wellbeing

4/27/2019
Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship; develop sport; and drive economic prosperity. If you work in the sports, leisure, recreation or parks sector. then this is a must-listen-to episode for you. Interview conducted by host Steven Mario Cavallo of The Business Firm, an international marketing consultancy and media production house in Australia. Links: Parks and Leisure Australia The Business Firm Show Notes for this Episode Steven Mario Cavallo Videos on Recreation and Sport Marketing

Duration:01:00:50

The Art of Success: James Melouney & Steven Cavallo on Building a Big Business, Influence & Power

4/26/2019
James Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others only scrape along. This episode is a badly needed shot in the arm for all people: both those in business and those that are not. We all face challenges, struggles and lack the energy and motivation to do what we know we should do. James' work is inspiring and in this interview he shares much of what he has learned. He also has a very generous offer for listeners of this podcast - something you will not want to miss. James Melouney website is: http://jamesmelouney.com This podcast is produced by http://www.thebusinessfirm.com.au More videos on business, marketing, sales, fundraising and entrepreneurship at: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA Show notes for this episode at: http://www.thebusinessfirm.com.au/show-notes.html Podcast hosted by Mr Steven Mario Cavallo at: http://www.thebusinessfirm.com.au/steven-cavallo-s.html

Duration:00:44:16

Retail Marketing: Market Positioning for Maximum Sales in Retailing

4/22/2019
Learn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This will help you out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing...which is covered in detail for you. This episode is a must-listen for any business owner, entrepreneur or manager in the retail sector who wants to grow their business as well as maintain the highest possible profit margins. Show notes for this episode are available at www.thebusinessfirm.com.au/podcast.html For more free, high quality content on marketing, sales, fundraising and economic development, watch our excellent video tutorials on our YouTube Channel. This podcast is produced by The Business Firm, a marketing consultancy that serves clients worldwide with marketing strategy, video & audio production, websites, economic development and sales training. See www.thebusinessfirm.com.au

Duration:00:29:10

Marketing a Fundraiser: How to Market & Promote a Fundraising Event to Raise Funds for Non-Profit

2/27/2019
Everything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and brand, as well as refer more people to your other fundraisers. Learn how to leverage social media so people share your invitation so it goes viral and you get more people coming. Learn also how to use the networks you already have to promote the event for free, as well as how to grow your networks for raising funds. This episode teaches you the best way to build revenue, build brand and build your CRM database using fundraising events. Show notes are available from: www.thebusinessfirm.com.au High quality videos on fundraising, marketing and event management can be found out at YouTube Channel.

Duration:01:08:07

Marketing Sales & Advertising Excellence Podcast: Personal Discussion from Steven Mario Cavallo

2/5/2019
Great news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the world to collaborate with Steven Cavallo on projects that substantially 'move the needle' for businesses, industry associations, non-profits and government around the world. For fabulous videos on marketing, fundraising and sales please visit our YouTube Channel For show notes and other free resources visit: www.thebusinessfirm.com.au To attend a free marketing webinar visit: http://thebusinessfirm.com.au/webinars.html To contact us with collaborative project proposals please submit to: podcast@thebusinessfirm.com.au

Duration:00:13:06

Marketing Services - How to Sell More & Get Customers for Your Service Business

1/31/2019
Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option. This episode provides a detailed overview of the challenges all service organisation face in selling their services...as well as the answers on how to overcome these problems. If you are in any industry where there is a human element or personal interaction with buyers, then you must listen to the information in this episode as it will reveal insight and solutions that you can use to your competitive advantage. For more information on services marketing, please see also our Podcast episode 112 What is Marketing, Advertising and Promotion - The Most Powerful Way to Use Marketing to Grow Sales and Brand (released on 1 Nov 2017). We also have a number of videos that deal with services marketing on our YouTube Channel. Show notes are available at www.thebusinessfirm.com.au

Duration:00:41:46

How to Sell More Using Video Marketing Online With YouTube FaceBook Instagram & Webinar Video Streaming

1/31/2019
Using video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced. This is essential listening for any business owner, CEO or Board member that wants to have maximum impact in the world and be seen by millions of people at the speed of light. In this episode you get the most effective formula for doing video effectively, efficiently and for making video for brilliant content marketing. For more information and for show notes, visit the Podcast page at www.thebusinessfirm.com.au

Duration:00:25:31