The New 103.7

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There is only a handful of stations in the country that produce the level of show business that is an everyday occurrence at The New 1037! The New 1037 commands skilled engineers, sales team, promotions department and professional on-air talent to cover an event the magnitude of the Coca Cola 600 at Lowe's Motor Speedway. The New 1037 regularly produces live shows for country concerts, parades, street festivals, and other major station local community events.