WellAttended: Event and Theatre Marketing / Promotion

Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show. Terry is a theatrically trained stage magician, director, author and lecturer based out of Kansas City Missouri. He started his professional career in 1985 entertaining audiences in theaters, resorts and corporate events. His company, Amazing Productions, strives to bring solutions to event planners, producers and individuals who are seeking to create events that are spectacular. He is often sought out for his knowledge in technical theatre, stagecraft and special effects for events outside of mainstream magic productions. He has written a new book entitled Stagecraft For Magicians which is receiving rave reviews. Show Notes: Download the first chapter and the resources page from Stagecraft for Magicians https://wellattended.com/blog/084-adding-production-value-to-your-shows-to-increase-your-fees-with-terry-magelssen/ Stagecraft for Magicians www.AmazingProductions.net/stagecraft Amazing Productions www.AmazingProductions.net Contact Information terry@amazingproductions.net (800) 972-3631

Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success. Gogo is a co-owner of Corsair Distillery which has been a leader of American Craft Distilling for over 10 years. Gogo studied at Columbia University and is a former branding professional. She has performed professionally for 20 years and loves to bring her brand of pin-up cosplay and nerdy burlesque to shows and conventions. She produces Dirty Nerdy Burlesque and books and hosts events at the distillery throughout the year. In recent years, she has headlined the Bunny Hutch Show at DragonCon, was the Burlesque Headliner for the Bombshell Cruise in 2018, and is competing this year for the Master of Nerdlesque. She’ll also be this year's headliner at the 2019 Winnipeg International Burlesque Festival. Show Notes: WellAttended Academy https://wellattendedacademy.com Corsair Distillery http://www.corsairdistillery.com Gogo Incognito Www.dirtynerdyburlesque.com Www.instagram.com/Gogo_Incognito www.facebook.com/GogoIncognito Www.instagram.com/diirtynerdyburlesque

Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows. Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college, he took a puppetry course that took him off teaching path and onto a successful career as a puppeteer. He mentored under master puppeteer Richard Bay where he performed for countless audiences and was encouraged to build his own shows. In 1995, he founded Puppet Art Theater Company which now has eighteen productions that tour nationwide completing more than 600 performances every year. He also builds and tours educational shows for government agencies, corporations, and other organizations to deliver customized messages to audiences. Show Notes: Download the email sales templates here: https://wellattended.com/blog/082-decentralizing-your-business-for-growth-with-art-grueneberger/ Puppet Arts - https://puppetarts.com/ Email - puppetartco@gmail.com Upwork - https://www.upwork.com/ 7 Habits of Highly Effective People - https://amzn.to/2Dwybd5 4 Hour Work Week - https://amzn.to/2UG7VmC

Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see. Cody is a 25 year old professional magician and autistic self-advocate from Louisville, KY. He was diagnosed as autistic at 15 months and his parents were told he’d never walk, talk, get married, or have a job. Instead, he had a wonderful childhood and at the age of 11, was so inspired by participating on stage at a magic show that he became a magician. He joined the Louisville Magic Club, studied at the Jeff McBride Magic & Mystery School in Las Vegas, and used his Bachelors degree in Marketing/Theatre Arts from the University of Louisville to learn how to run his business. His flagship show is A Different Way of Thinking, a 45 minute theatrical magic show which weaves his experiences living with autism into his magic routines. He performs this show on the U.S. Fringe Festival circuit, in middle/high schools, and directly for autism organizations. He's also developed a 30 minute sensory friendly magic show for audiences with moderate to severe disabilities, and he has a children's magic show themed to railroading called Conductor Cody. The current highlight of his career came in March 2018 when Cody shared the Louisville Palace stage with magic legend and fellow Louisville native Lance Burton. Show Notes: Download Cody Clark's Email Templates https://wellattended.com/blog/081-selling-your-show-to-specialty-markets-with-cody-clark/ Cody Clark's Websites http://codyclarkmagic.com/ http://conductorcody.com/ Cody Clark on Social Media Facebook - https://www.facebook.com/codyclarkmagic Instagram - https://www.instagram.com/codyclarkmagic/ Twitter - https://twitter.com/codyclarkmagic

Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode. For 8 years, Connor has been delighting audiences with his humorous puppet shows through Creventive Puppet Company. He performs over 100 shows a year for libraries, schools, and camps throughout the U.S. He joined the Puppeteers of America in 2014, and attended regional and national festivals which opened his eyes to many forms of puppetry and a community of puppet professionals and enthusiasts. Connor studied animation at the Illinois Institute of Art Chicago and in 2015 learned creature fabrication from the Stan Winston School of Character Arts. He is currently the President of the Chicagoland Puppetry Guild and his mission and passion with Creventive Puppet Company is to create original, quality puppet theater for children and their families. Show Notes: Download the Custom Puppet Design Questionnaire https://wellattended.com/blog/080-starting-a-business-as-a-puppeteer/ Creventive Studios - http://www.creventivestudios.com/ Facebook - https://www.facebook.com/Creventive/ Instagram - https://www.instagram.com/creventive/ Twitter - https://twitter.com/ConnorAsher Puppeteers of America - https://www.puppeteers.org/ Union Internationale de la Marionnette - https://www.unima.org/en/

Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies. Billy is a Magician and a Senior Financial Consultant and Retirement Planner. He specializes in helping people get educated on asset protection principles and wealth building strategies. He has been a Magician for over 10 years and saw a need for financial literacy in the entertainment industry. He knows that entertainment professionals are independent business owners and must take care of their own finances, however the world of finances can be just as mysterious as the world of magic. Billy has made it his goal to expose the myths about retirement and to show that it is not all smoke and mirrors once you understand the concepts. Show Notes: Billy Guan Facebook - https://www.facebook.com/BillyGuanAgent/ LinkedIn - https://www.linkedin.com/in/billyguan/ Instagram – https://instagram.com/billyguanmagician Email - billy.guan@arkshire.com Phone - 530-341-4624 Save $50 when you purchase the WellAttended Summit with coupon code PODCAST. https://www.wellattendedacademy.com/wellattended-summit-2018?coupon=PODCAST

Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Diablo Ballet patrons. Dan has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the organizations first audience development and digital strategy department. In one year, he helped lead Diablo Ballet to their highest subscription rate in 25 years. Dan has also been Director of Marketing and Communications for the San Francisco Opera's Merola Opera Program, where he achieved some of the largest ticket and membership sales in the company's 60+ year history. He was also recognized by Opera America for his work in bringing new audiences into the art form. Show Notes: Diablo Ballet – https://Diabloballet.org Dan on LinkedIn - https://www.linkedin.com/in/danmeagher/ Email - dan@diabloballet.org Download the handout - https://wellattended.com/blog/078-how-to-turn-ticket-buyers-into-repeat-patrons-with-dan-meagher/ WellAttended Summit - https://wellattendedsummit.com

Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent. Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contracting over 4,000 worldwide shows and events annually. Gary holds a BA in English and an MA in Higher Education Administration, and his previous career as a college administrator helps him keep smart and talented people focused and on track. Gary loves sports, comedy, music, and most forms of live entertainment experiences. Show Notes: https://Glberg.com Entertainers Who Work - http://entertainerswhowork.com Buy Entertainers Who Work - https://amzn.to/2KGsEm2 Email - info@glberg.com Enter the giveaway to win Entertainers Who Work - https://wellattended.com/blog/077-how-to-price-your-shows-and-make-100000-a-year-with-gary-berg/

Dan Holzman explains how to use comedy in your marketing. He talks about the three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing. Dan has been called a Juggling Genius because of his unique and entertaining twist on the 2000 year old art of juggling. His clever one-of-a-kind stunts have earned him two Guinness Book World Records and four appearances on The Tonight Show. During his 30 year career, Dan has toured with comedy legends Robin Williams, Billy Crystal, and Howie Mandel. In 2009, Dan was presented with the International Jugglers' Association’s Award of Excellence in recognition of his outstanding work as a professional juggler. Show Notes: Enter the giveaway: https://wellattended.com/blog/076-how-to-use-comedy-in-your-marketing-with-dan-holzman/ 12 Rules for Life – https://amzn.to/2GDcDdN 1,001 Tips on Practicing, Perfecting and Performing Your Act - https://amzn.to/2s2wkWW danjuggle@gmail.com https://www.facebook.com/daniel.holzman.3 http://braindrizzles.com/Home.html http://zing.toys/ http://www.ringdama.com/ http://launch.showbizblueprint.com/

RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode. RJ is a 21 year old Communications student by day and professional magician by night. He is based in Appleton, Wisconsin which is the hometown of Houdini. He’s performed for Fortune 500 companies like Cricket Wireless and Kimberly Clark and has performed at events like TED and the Indy 500. RJ's three-course dinner magic show, Now Serving Magic, is the only dinner magic show in Wisconsin and has garnered RJ over 10 press features in the last year! Show Notes: RJ on Facebook - https://www.facebook.com/Rjsmagic/ Now Serving Magic - https://www.facebook.com/nowservingmagic/ Website - http://nowservingmagic.com Download the handout and press releases at https://wellattended.com/blog/075-7-hidden-gems-found-in-the-wellattended-podcast-with-rj-lynch/

Peter Boie explains how to organize your sales with a CRM. He talks about why you need a CRM, what you can do with it, how it can help increase sales, and the features you should look for when choosing one. Peter travels nationwide performing his award winning show Magician for Non-Believers. His show is one of the top booked college acts in the country, and he was nominated for "Entertainer of the Year " from Campus Activities Magazine. He also recently showcased his talents on national TV, where he performed on Penn & Teller Fool Us. Show Notes: PeterMagician.com MondayClubPodcast.com Download the CRM Guide + Peter's Email Sequence - https://wellattended.com/blog/074-how-to-organize-your-sales-with-a-crm-with-peter-boie/

Joe Diamond explains the 7 lessons he learned from getting kicked off TripAdvisor. He talks about why he got removed, how to keep this from happening to you, and how to properly use TripAdvisor to promote your business. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in graveyards, and has even driven a car blindfolded! He has become a local celebrity due to these incredible stunts on TV, the news, and radio. He produces his weekly, one man show Close Encounters in Chicago. Show Notes: Joe Diamond – http://joediamondlive.com Joe Diamond on Twitter - https://twitter.com/JoeDiamondLive Joe Diamond on Facebook - https://www.facebook.com/joediamondlive/ Pic Stitch on Apple - https://itunes.apple.com/us/app/pic-stitch-collage-editor/id454768104?mt=8 Pic Stitch on Android - https://play.google.com/store/apps/details?id=com.bigblueclip.picstitch&hl=en Little Red Book of Selling - http://amzn.to/2CIl59D Download the outline: https://wellattended.com/blog/073-7-lessons-learned-getting-kicked-off-tripadvisor-joe-diamond/ - Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use print marketing as merchandise in back of room sales. He explains what to sell, how to price the merchandise, where to put your table, and how to make the most money selling your products. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Get the presentation - https://wellattended.com/blog/072-use-print-marketing-merchandise-back-room-sales-thom-britton/ Join the Workshop – https://wellattended.com/workshops

Thom Britton talks about how to use your print marketing in social media and beyond. He explains the different image formats, how social media images are unique, and how to write a call to action. Follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Download the presentation - https://wellattended.com/blog/071-use-print-marketing-social-media-beyond-thom-britton/ Join the Workshop – https://wellattended.com/workshops - Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use print marketing to sell more tickets. He explains how to choose a design, select a designer, set your budget, and distribute your print marketing materials. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Danger Circus - http://dangercircus.com/ Download the presentation - https://wellattended.com/blog/070-use-print-marketing-sell-tickets-thom-britton/ Join the Workshop – https://wellattended.com/workshops

Philip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode. Philip is the owner of TickleMe Entertainment - a show production, talent management and show marketing firm in Las Vegas. He is also a professional stand-up comedian. Prior to entering the entertainment industry, Phil owned business process outsourcing firms and was involved in local politics in New Jersey. He currently runs five shows in Las Vegas - with the Sapphire Comedy Hour being named Best Comedy Club and Best Comedy Show in Las Vegas two years in a row in the Las Vegas Review Journal. Show Notes: Philip Peredo – http://phildephilipino.com TickleMe Entertainment - https://ticklemeentertainment.com/ Download the marketing calendar and checklist - https://wellattended.com/blog/069-create-marketing-plan-philip-peredo/ Join our live workshop – https://wellattended.com/workshops

Stan Renard explains how to get sponsors for your shows. He talks about the different types of sponsorships, the best ways to contact individuals and companies, and how to ask for sponsorships. He also gives examples of the types of sponsorships he receives as a touring musician and for Music Biz Day. Stan is the Assistant Professor and Coordinator of the Music Marketing Program at the University of Texas at San Antonio. He is also a recording artist, violinist, violist, conductor, and the founder and arranger of the Grammy-Nominated Bohemian Quartet. Stan also produces a music festival and Music Biz Day which is the largest music business expo of it's kind in the country. It's completely free and hosted by UTSA. All of the funding is generated by sponsors and vendors. Show Notes: musicbizday.utsa.edu www.bohemianquartet.com stan.renard@utsa.edu Click the link to get Stan's pitch and the resources - https://wellattended.com/blog/068-get-sponsors-shows-stan-renard/ - Download our free marketing resources at https://wellattended.com/resources

Jeff and Tessa Evason explain how to create a rider for your shows. They talk about why you need a rider, how to use it, and what you should include. You can follow along with us by downloading their rider which you can find in the show notes. The Evasons are one of very few couples in history who have mastered the unusual talent known as Second Sight. They have been performing together since 1983. They’ve traveled around the globe to perform at corporate events, casino showrooms, theaters, cruise ships and private parties. They’ve even performed at a NBA halftime show in front of 18,000 people. Their television appearances include The World’s Greatest Magic on NBC, Powers of the Paranormal on FOX and Penn & Teller: Fool Us on the CW Network. They are the first mentalists in history to receive the prestigious Milbourne Christopher Award from the Society of American Magicians. They were awarded the highest honor for distinguished professionalism by the Psychic Entertainers Association. And, they are the only mentalists ever to receive the SARMOTI Award; which legendary magicians Siegfried and Roy present to their favorite act in Las Vegas. Show Notes: Facebook - https://www.facebook.com/evasons Twitter - https://twitter.com/The_Evasons YouTube - https://www.youtube.com/user/astound4 Instagram - https://www.instagram.com/mentalistduo/ Download the rider here: https://wellattended.com/blog/067-create-rider-jeff-tessa-evason/ - Download our free marketing resources at https://wellattended.com/resources

Allyson Morgan explains the 5 steps to producing a show. She talks about how to select the work, create a budget, secure a venue, hire a team, and promote the show. She also gives advice on how to make additional revenue from patrons and how to acknowledge people's contributions to the show. Allyson is an actress, writer, producer, and graduate of Ohio State University. She is the founder and Executive Director of the award-winning film and theatre collective F*It Club. Allyson has also appeared on shows such as Law and Order: SVU, The Americans, Hostages, and Inside Amy Schumer. Show Notes: Twitter - https://twitter.com/f_itclub Instagram - https://www.instagram.com/f_itclub/ FB - https://www.facebook.com/effitclub Twitter - https://twitter.com/allysonm Instagram - https://www.instagram.com/starbright114/ Download the 5 steps outline - https://wellattended.com/blog/066-5-steps-producing-show-allyson-morgan/ WellAttended Facebook Group - https://www.facebook.com/groups/1844088272479545/ - Download our free marketing resources at https://wellattended.com/resources

Amy Oestreicher discusses how to get booked at colleges without an agent. She talks about the opportunities for performers, the types of shows colleges are looking for, and she shares her exact marketing strategy to get booked. Amy is a PTSD peer-to-peer specialist, writer for Huffington Post, speaker for TEDx and RAINN, and is an award-winning actress and playwright. She has performed her one-woman, autobiographical musical, "Gutless & Grateful," in theaters and colleges nationwide. To celebrate her own “beautiful detour”, Amy created the #LoveMyDetour campaign, to help others cope with unexpected events. "Detourism" is the subject of her TEDx talk and upcoming book, My Beautiful Detour. She's also contributed to over 70 notable online and print publications, and her story has appeared on NBC, CBS, and in Cosmopolitan. Show Notes: If you join Amy's Newsletter you’ll get a free guide with speaking and marketing tips that will help get your show booked! http://amyoes.com/discover Website - http://amyoes.com TEDx - http://amyoes.com/TEDx Facebook - https://www.facebook.com/amyoestr Facebook Page - facebook.com/lovemydetour Linkedin - https://linkedin.com/in/amyoes Pinterest - https://www.pinterest.com/amyoes70/allspice-acrylics-a-celebration-of-life-and-beauti/ Youtube - https://www.youtube.com/user/AmyOes70 Tumblr - https://www.tumblr.com/blog/amyoes stumbleupon - http://www.stumbleupon.com/stumbler/amyoes700 Bloglovin - https://www.bloglovin.com/blogs/amyoes-14356407 Twitter - @amyoes Instagram - @amyoes70 Download the outreach email and Amy's Press Kit - https://wellattended.com/blog/065-break-college-market-without-agent-amy-oestreicher/ - Download our free marketing resources at https://wellattended.com/resources