Under the Influence
Nudge: The Persuasive Power of Whispers
This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial.
This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral.
The Sharing Economy
Millennials want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.
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