Under the Influence
This week, it's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season.
Famous Advertising Lawsuits
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits.
Even In The Dark: How Packaging Persuades You To Buy
This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how package design can be bad even when it's...
Elevator Pitches: An Encore Presentation
This week, an encore presentation of Elevator Pitches. The marketing industry is a business of short, concise messages. The true test of an idea is whether or not it can be explained in just a few words.
- Toronto, ON