Under the Influence
Elevator Pitches: An Encore Presentation
This week, an encore presentation of Elevator Pitches. The marketing industry is a business of short, concise messages. The true test of an idea is whether or not it can be explained in just a few words.
Show Me The Money: The World of Product Placement
From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles.
Brand Envy 2015
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing.
- Toronto, ON