Under the Influence
This week on Under The Influence, it's our annual episode dedicated to great stories from our Under The Influence research books that didn't make our regular season.
Sue Me, Sue You Blues: Famous Advertising Lawsuits
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From MikeRoweSoft to Haulin' Oats, the industry has had its fair share of court battles.
Even In The Dark: How Packaging Persuades You To Buy
This week, we'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
- Toronto, ON