Under the Influence
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Get more Under The Influence
Get more Under The Influence
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Nothing In Common: How Hollywood Portrays Ad People.
Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people are no exception.
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It's The Little Things
This week, it's an encore airing of the episode that looks for companies who go above and beyond the call. Smart companies add thoughtful, little touches that make all the difference.
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Brand Envy
This is my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason.
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Brand Envy
This is my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason.
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Loss Leaders: How Companies Profit By Losing Money.
This week on we explore the concept of Loss-Leaders.
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Game Shows As Marketing
This week, we look at Game Shows as Marketing.
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Famous Marketing Blunders
Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product improvement, how a fashion house
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Hyper-Targeting: How Brands Track You Online.
Hyper-Targeting is the next frontier in 21st century marketing.
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Hyper-Targeting: How Brands Track You Online.
Hyper-Targeting is the next frontier in 21st century marketing.
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Selling Danger
In the history of the advertising industry, the full force of persuasion has been put behind many products turned out to be incredibly unsafe.
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Tales of Customer Service
This week on Under The Influence, we tell Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well.
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Billion Dollar Brands
This week on Under The Influence, we look at Billion Dollar Brands.
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Marketing Stunts
This week on Under The Influence, we look at Marketing Stunts. Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why a giant popsicle stunt melted before it even started, why unsuspecting travelers ended up running through a train station like James Bond, and how Richard Branson pulled off a stunt that drove British Airways crazy.
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Coming Soon - The Art Of The Movie Trailer
This week on Under The Influence - just in time for the Oscars - we take our annual look at creative movie trailers.
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PROGRAM INFORMATION
- Toronto, ON
- Business
- CBC
- English
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