Under the Influence
Geography As Branding: An Encore Presentation
This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
Ask Terry 2015
This week is the final episode of our 10th season on CBC. To celebrate, we turn the show over to you. We'll be answering listener questions from how Terry got into advertising, to how he would advertise marijuana if it ever became legal.
Selling Yourself: The Art of Personal Branding
This week, we take marketing lessons from big brands and apply them…to you.
- Toronto, ON