Under the Influence
Brand Envy 2015
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing.
This week, we look at the fascinating world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative.
Limited Edition Brands
Many marketers release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. Some work, some don’t - it’s an interesting marketing strategy.
The Marketing Innovations Episode
This episode takes a look at the most recent and interesting marketing innovations from around the world. From an edible pizza box, to personal climate controls for airplane seats, to rain that smells like brands - the latest innovations are...
- Toronto, ON