Under the Influence
Tourism Marketing: An Encore Presentation
Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets and a state that offered one tourist the job of a lifetime.
The Sharing Economy: An Encore Presentation
Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers.
Selling The Moon - Part II: An Encore Presentation
In Part 2 of 'Selling The Moon,' NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, tv networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s...
- Toronto, ON