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Winning Souls is about the age-old truth that the primary purpose of the believer is to glorify God and fulfill the eternal purpose of the Lord by winning souls for his Son. Wherever God may place a believer, that individual’s secondary purpose is to do his work with excellence and thus forge his legacy while he achieves his goals. But wherever he or she may work or mingle, the primary reason God has placed the believer in that arena is to bear witness to Christ. God wants every believer to identify and infiltrate that particular subculture of society where he can achieve his calling and thereby represent Christ most effectively.