Y101 is a Contemporary Hit Radio (CHR) station. We play the hottest hits that has the broadest appeal. Y101’s audience is strongest in the 13-35 male and female groups, registering a high 84.3% dominance in the A, B, and C market. These groups are considered the “super consumers,” meaning individuals entering the peak of their buying power and developing their product loyalty and shopping habits. Our listeners consume a wide variety of goods and services.