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Abraham Maslow's A Theory of Human Motivation-logo

Abraham Maslow's A Theory of Human Motivation

Abraham Maslow

Maslow’s 1943 essay established his idea of humanistic psychology as a “third force” in the field. While psychoanalysts sought to understand behaviour by uncovering subconscious desires and behaviourists through analysis of conditioned behaviours. Maslow, however, outlined a new approach to understanding behaviour, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority. Maslow’s concept of a “hierarchy of needs” remains highly significant in the fields of strategy, marketing, and management.

Maslow’s 1943 essay established his idea of humanistic psychology as a “third force” in the field. While psychoanalysts sought to understand behaviour by uncovering subconscious desires and behaviourists through analysis of conditioned behaviours. Maslow, however, outlined a new approach to understanding behaviour, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority. Maslow’s concept of a “hierarchy of needs” remains highly significant in the fields of strategy, marketing, and management.
More Information

Genres:

Psychology

Description:

Maslow’s 1943 essay established his idea of humanistic psychology as a “third force” in the field. While psychoanalysts sought to understand behaviour by uncovering subconscious desires and behaviourists through analysis of conditioned behaviours. Maslow, however, outlined a new approach to understanding behaviour, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority. Maslow’s concept of a “hierarchy of needs” remains highly significant in the fields of strategy, marketing, and management.

Language:

English

Narrators:

Stoyan Stoyanov, Macat.com

Length:

1h 47m


Chapters

Chapter 1
Chapter 1

12:47


Chapter 2
Chapter 2

08:04


Chapter 3
Chapter 3

08:09


Chapter 4
Chapter 4

08:09


Chapter 5
Chapter 5

08:02


Chapter 6
Chapter 6

07:04


Chapter 7
Chapter 7

08:41


Chapter 8
Chapter 8

07:21


Chapter 9
Chapter 9

08:34


Chapter 10
Chapter 10

09:05


Chapter 11
Chapter 11

06:57


Chapter 12
Chapter 12

06:17


Chapter 13
Chapter 13

08:01