Basic Black - The Essential Guide for Getting Ahead at Work (and in Life)-logo

Basic Black - The Essential Guide for Getting Ahead at Work (and in Life)

Cathie Black

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn't sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune's "50 Most Powerful Women in American Business" for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved "the 360° life"-a blend of professional accomplishment and personal contentment-and how any woman can seize opportunity in the workplace. No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. At the core of the book are Cathie's candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today. Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You'll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn't sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune's "50 Most Powerful Women in American Business" for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved "the 360° life"-a blend of professional accomplishment and personal contentment-and how any woman can seize opportunity in the workplace. No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. At the core of the book are Cathie's candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today. Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You'll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you
More Information

Description:

Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn't sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune's "50 Most Powerful Women in American Business" for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved "the 360° life"-a blend of professional accomplishment and personal contentment-and how any woman can seize opportunity in the workplace. No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you're vying for. At the core of the book are Cathie's candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today. Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You'll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you

Language:

English

Length:

4h 38m


Chapters

Free Sample

04:10

Chapter 1
Chapter 1

04:10


Chapter 2
Chapter 2

03:59


Chapter 3
Chapter 3

03:47


Chapter 4
Chapter 4

02:49


Chapter 5
Chapter 5

02:30


Chapter 6
Chapter 6

03:43


Chapter 7
Chapter 7

03:33


Chapter 8
Chapter 8

03:58


Chapter 9
Chapter 9

04:22


Chapter 10
Chapter 10

04:32


Chapter 11
Chapter 11

03:02


Chapter 12
Chapter 12

03:42


Chapter 13
Chapter 13

04:06


Chapter 14
Chapter 14

03:37


Chapter 15
Chapter 15

04:57


Chapter 16
Chapter 16

03:57


Chapter 17
Chapter 17

03:01


Chapter 18
Chapter 18

03:16


Chapter 19
Chapter 19

03:50


Chapter 20
Chapter 20

03:41


Chapter 21
Chapter 21

04:16


Chapter 22
Chapter 22

04:41


Chapter 23
Chapter 23

03:13


Chapter 24
Chapter 24

03:33


Chapter 25
Chapter 25

03:41


Chapter 26
Chapter 26

03:50


Chapter 27
Chapter 27

04:00


Chapter 28
Chapter 28

04:58


Chapter 29
Chapter 29

03:51


Chapter 30
Chapter 30

03:25


Chapter 31
Chapter 31

03:24


Chapter 32
Chapter 32

03:51


Chapter 33
Chapter 33

03:16


Chapter 34
Chapter 34

04:41


Chapter 35
Chapter 35

03:47


Chapter 36
Chapter 36

04:39


Chapter 37
Chapter 37

03:49


Chapter 38
Chapter 38

03:09


Chapter 39
Chapter 39

03:50


Chapter 40
Chapter 40

03:01


Chapter 41
Chapter 41

03:13


Chapter 42
Chapter 42

03:25


Chapter 43
Chapter 43

03:38


Chapter 44
Chapter 44

03:56


Chapter 45
Chapter 45

04:36


Chapter 46
Chapter 46

04:58


Chapter 47
Chapter 47

04:00


Chapter 48
Chapter 48

02:56


Chapter 49
Chapter 49

04:40


Chapter 50
Chapter 50

04:39


Chapter 51
Chapter 51

04:03


Chapter 52
Chapter 52

03:09


Chapter 53
Chapter 53

03:02


Chapter 54
Chapter 54

02:32


Chapter 55
Chapter 55

03:03


Chapter 56
Chapter 56

05:02


Chapter 57
Chapter 57

03:27


Chapter 58
Chapter 58

03:30


Chapter 59
Chapter 59

03:27


Chapter 60
Chapter 60

04:52


Chapter 61
Chapter 61

03:22


Chapter 62
Chapter 62

02:42


Chapter 63
Chapter 63

03:33


Chapter 64
Chapter 64

02:52


Chapter 65
Chapter 65

04:40


Chapter 66
Chapter 66

04:27


Chapter 67
Chapter 67

03:30


Chapter 68
Chapter 68

03:20


Chapter 69
Chapter 69

04:55


Chapter 70
Chapter 70

03:09


Chapter 71
Chapter 71

04:18


Chapter 72
Chapter 72

04:11


Chapter 73
Chapter 73

03:04


Chapter 74
Chapter 74

03:21