Battlecry - Winning the battle for the mind with a slogan that kills-logo

Battlecry - Winning the battle for the mind with a slogan that kills

Laura Ries

Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words “Liberté, égalité, fraternité” rhyme and that’s one of the powerful techniques for creating a memorable slogan. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry.

Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words “Liberté, égalité, fraternité” rhyme and that’s one of the powerful techniques for creating a memorable slogan. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry.
More Information

Description:

Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberté, égalité, fraternité) when they cannot remember the battlecry of the American Revolution? Because the sounds of the words “Liberté, égalité, fraternité” rhyme and that’s one of the powerful techniques for creating a memorable slogan. In addition to “rhyme,” there are four other techniques outlined in my new book, Battlecry.

Language:

English

Narrators:

Chris Roman

Length:

3h 24m


Chapters

Free Sample

04:10

Chapter 1
Chapter 1

00:14


Chapter 2
Chapter 2

04:14


Chapter 3
Chapter 3

18:26


Chapter 4
Chapter 4

23:01


Chapter 5
Chapter 5

09:14


Chapter 6
Chapter 6

12:24


Chapter 7
Chapter 7

24:26


Chapter 8
Chapter 8

23:12


Chapter 9
Chapter 9

20:34


Chapter 10
Chapter 10

16:35


Chapter 11
Chapter 11

17:29


Chapter 12
Chapter 12

27:56


Chapter 13
Chapter 13

05:17


Chapter 14
Chapter 14

01:28


Chapter 15
Chapter 15

00:18