Bitter Brew - The Rise and Fall of Anheuser-busch and America's Kings of Beer-logo

Bitter Brew - The Rise and Fall of Anheuser-busch and America's Kings of Beer

William Knoedelseder

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders-the sometimes reckless and always boisterous Busch family of St. Louis, Missouri-it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders-the sometimes reckless and always boisterous Busch family of St. Louis, Missouri-it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
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Description:

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce-a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders-the sometimes reckless and always boisterous Busch family of St. Louis, Missouri-it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.

Language:

English

Narrators:

Peter Berkrot

Length:

12h 12m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:19


Chapter 2
Chapter 2

13:38


Chapter 3
Chapter 3

59:07


Chapter 4
Chapter 4

19:23


Chapter 5
Chapter 5

25:07


Chapter 6
Chapter 6

22:11


Chapter 7
Chapter 7

35:50


Chapter 8
Chapter 8

19:14


Chapter 9
Chapter 9

39:48


Chapter 10
Chapter 10

35:31


Chapter 11
Chapter 11

25:03


Chapter 12
Chapter 12

18:33


Chapter 13
Chapter 13

33:22


Chapter 14
Chapter 14

17:14


Chapter 15
Chapter 15

22:12


Chapter 16
Chapter 16

22:58


Chapter 17
Chapter 17

26:31


Chapter 18
Chapter 18

45:03


Chapter 19
Chapter 19

19:20


Chapter 20
Chapter 20

37:24


Chapter 21
Chapter 21

39:50


Chapter 22
Chapter 22

39:30


Chapter 23
Chapter 23

54:08


Chapter 24
Chapter 24

40:43


Chapter 25
Chapter 25

20:00


Chapter 26
Chapter 26

00:42