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Blown to Bits - How the New Economics of Information Transforms Strategy-logo

Blown to Bits - How the New Economics of Information Transforms Strategy

Philip Evans

More Information

Description:

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information. The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?

Language:

English

Narrators:

Thomas S. Wurster, Jeff David

Length:

2h 25m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

01:13:43


Chapter 2
Chapter 2

01:12:13