Branding Basics for Small Business - How to Create an Irresistible Brand on Any Budget-logo

Branding Basics for Small Business - How to Create an Irresistible Brand on Any Budget

Maria Ross

More Information

Description:

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn't about how much money you spend, but on how clearly and consistently you communicate the right message through all you do. In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can: * Generate buzz and loyalty with the right customers, clients, or donors, * Make smarter, more cost-effective marketing decisions, * Stand out from the crowd and grow your business. This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.

Language:

English

Length:

5h 14m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

05:17


Chapter 2
Chapter 2

08:16


Chapter 3
Chapter 3

01:25


Chapter 4
Chapter 4

08:32


Chapter 5
Chapter 5

00:42


Chapter 6
Chapter 6

03:03


Chapter 7
Chapter 7

04:39


Chapter 8
Chapter 8

05:57


Chapter 9
Chapter 9

01:21


Chapter 10
Chapter 10

03:25


Chapter 11
Chapter 11

04:53


Chapter 12
Chapter 12

02:28


Chapter 13
Chapter 13

06:54


Chapter 14
Chapter 14

01:31


Chapter 15
Chapter 15

03:41


Chapter 16
Chapter 16

03:42


Chapter 17
Chapter 17

01:59


Chapter 18
Chapter 18

06:41


Chapter 19
Chapter 19

02:08


Chapter 20
Chapter 20

01:38


Chapter 21
Chapter 21

02:49


Chapter 22
Chapter 22

02:48


Chapter 23
Chapter 23

03:06


Chapter 24
Chapter 24

03:15


Chapter 25
Chapter 25

02:35


Chapter 26
Chapter 26

01:01


Chapter 27
Chapter 27

03:43


Chapter 28
Chapter 28

03:04


Chapter 29
Chapter 29

01:46


Chapter 30
Chapter 30

02:42


Chapter 31
Chapter 31

03:48


Chapter 32
Chapter 32

03:16


Chapter 33
Chapter 33

04:28


Chapter 34
Chapter 34

02:59


Chapter 35
Chapter 35

03:28


Chapter 36
Chapter 36

05:46


Chapter 37
Chapter 37

06:51


Chapter 38
Chapter 38

03:09


Chapter 39
Chapter 39

02:45


Chapter 40
Chapter 40

04:17


Chapter 41
Chapter 41

03:00


Chapter 42
Chapter 42

02:59


Chapter 43
Chapter 43

06:59


Chapter 44
Chapter 44

01:38


Chapter 45
Chapter 45

02:40


Chapter 46
Chapter 46

06:38


Chapter 47
Chapter 47

03:07


Chapter 48
Chapter 48

08:02


Chapter 49
Chapter 49

04:13


Chapter 50
Chapter 50

29:14


Chapter 51
Chapter 51

03:14


Chapter 52
Chapter 52

02:50


Chapter 53
Chapter 53

03:24


Chapter 54
Chapter 54

01:54


Chapter 55
Chapter 55

03:11


Chapter 56
Chapter 56

05:07


Chapter 57
Chapter 57

02:58


Chapter 58
Chapter 58

02:50


Chapter 59
Chapter 59

01:53


Chapter 60
Chapter 60

02:09


Chapter 61
Chapter 61

02:50


Chapter 62
Chapter 62

04:25


Chapter 63
Chapter 63

04:25


Chapter 64
Chapter 64

12:05


Chapter 65
Chapter 65

03:51


Chapter 66
Chapter 66

03:42


Chapter 67
Chapter 67

02:06


Chapter 68
Chapter 68

02:44


Chapter 69
Chapter 69

03:18


Chapter 70
Chapter 70

01:00


Chapter 71
Chapter 71

02:59


Chapter 72
Chapter 72

02:08


Chapter 73
Chapter 73

03:58


Chapter 74
Chapter 74

08:19


Chapter 75
Chapter 75

03:33


Chapter 76
Chapter 76

02:08


Chapter 77
Chapter 77

03:22


Chapter 78
Chapter 78

02:00


Chapter 79
Chapter 79

01:23