Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy-logo

Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: • Intentionally target children at an alarmingly young age • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives • Purposely adjust their formulas in order to make their products chemically addictive • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: • Intentionally target children at an alarmingly young age • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives • Purposely adjust their formulas in order to make their products chemically addictive • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
More Information

Description:

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: • Intentionally target children at an alarmingly young age • Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. • Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives • Purposely adjust their formulas in order to make their products chemically addictive • And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.

Language:

English

Narrators:

Dan Woren

Length:

10h 42m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

06:36


Chapter 3
Chapter 3

05:29


Chapter 4
Chapter 4

06:34


Chapter 5
Chapter 5

06:53


Chapter 6
Chapter 6

04:37


Chapter 7
Chapter 7

06:38


Chapter 8
Chapter 8

06:30


Chapter 9
Chapter 9

08:00


Chapter 10
Chapter 10

04:04


Chapter 11
Chapter 11

05:09


Chapter 12
Chapter 12

04:55


Chapter 13
Chapter 13

06:37


Chapter 14
Chapter 14

07:56


Chapter 15
Chapter 15

05:39


Chapter 16
Chapter 16

07:56


Chapter 17
Chapter 17

06:44


Chapter 18
Chapter 18

05:44


Chapter 19
Chapter 19

06:32


Chapter 20
Chapter 20

07:54


Chapter 21
Chapter 21

05:52


Chapter 22
Chapter 22

04:17


Chapter 23
Chapter 23

05:02


Chapter 24
Chapter 24

04:34


Chapter 25
Chapter 25

04:15


Chapter 26
Chapter 26

06:39


Chapter 27
Chapter 27

06:35


Chapter 28
Chapter 28

07:45


Chapter 29
Chapter 29

07:30


Chapter 30
Chapter 30

04:28


Chapter 31
Chapter 31

05:21


Chapter 32
Chapter 32

05:44


Chapter 33
Chapter 33

07:20


Chapter 34
Chapter 34

05:57


Chapter 35
Chapter 35

06:54


Chapter 36
Chapter 36

07:02


Chapter 37
Chapter 37

07:45


Chapter 38
Chapter 38

05:18


Chapter 39
Chapter 39

06:34


Chapter 40
Chapter 40

05:32


Chapter 41
Chapter 41

06:10


Chapter 42
Chapter 42

07:02


Chapter 43
Chapter 43

03:15


Chapter 44
Chapter 44

07:09


Chapter 45
Chapter 45

08:02


Chapter 46
Chapter 46

06:55


Chapter 47
Chapter 47

04:39


Chapter 48
Chapter 48

04:53


Chapter 49
Chapter 49

05:31


Chapter 50
Chapter 50

06:08


Chapter 51
Chapter 51

07:17


Chapter 52
Chapter 52

07:01


Chapter 53
Chapter 53

06:08


Chapter 54
Chapter 54

05:19


Chapter 55
Chapter 55

07:49


Chapter 56
Chapter 56

07:32


Chapter 57
Chapter 57

07:16


Chapter 58
Chapter 58

05:47


Chapter 59
Chapter 59

07:12


Chapter 60
Chapter 60

07:10


Chapter 61
Chapter 61

07:11


Chapter 62
Chapter 62

05:49


Chapter 63
Chapter 63

07:35


Chapter 64
Chapter 64

07:47


Chapter 65
Chapter 65

07:20


Chapter 66
Chapter 66

07:23


Chapter 67
Chapter 67

06:17


Chapter 68
Chapter 68

03:14


Chapter 69
Chapter 69

06:19


Chapter 70
Chapter 70

07:37


Chapter 71
Chapter 71

05:42


Chapter 72
Chapter 72

07:17


Chapter 73
Chapter 73

05:26


Chapter 74
Chapter 74

07:24


Chapter 75
Chapter 75

07:38


Chapter 76
Chapter 76

05:59


Chapter 77
Chapter 77

06:28


Chapter 78
Chapter 78

06:32


Chapter 79
Chapter 79

04:55


Chapter 80
Chapter 80

04:00


Chapter 81
Chapter 81

07:39


Chapter 82
Chapter 82

05:27


Chapter 83
Chapter 83

06:09


Chapter 84
Chapter 84

06:26


Chapter 85
Chapter 85

07:09


Chapter 86
Chapter 86

07:21


Chapter 87
Chapter 87

06:54


Chapter 88
Chapter 88

07:37


Chapter 89
Chapter 89

06:17


Chapter 90
Chapter 90

05:58


Chapter 91
Chapter 91

04:38


Chapter 92
Chapter 92

05:54


Chapter 93
Chapter 93

06:34


Chapter 94
Chapter 94

04:22


Chapter 95
Chapter 95

04:16


Chapter 96
Chapter 96

06:07


Chapter 97
Chapter 97

06:50


Chapter 98
Chapter 98

07:51


Chapter 99
Chapter 99

07:44


Chapter 100
Chapter 100

07:50


Chapter 101
Chapter 101

07:41


Chapter 102
Chapter 102

04:01


Chapter 103
Chapter 103

04:07


Chapter 104
Chapter 104

00:34