pixel
Brick by Brick - How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry-logo

Brick by Brick - How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David Robertson

More Information

Description:

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Language:

English

Narrators:

Bill Breen, Thomas Vincent Kelly

Length:

10h 25m


Chapters

Free Sample

04:25

Chapter 1
Chapter 1

00:21


Chapter 2
Chapter 2

04:24


Chapter 3
Chapter 3

02:56


Chapter 4
Chapter 4

02:17


Chapter 5
Chapter 5

03:44


Chapter 6
Chapter 6

04:54


Chapter 7
Chapter 7

04:20


Chapter 8
Chapter 8

04:03


Chapter 9
Chapter 9

03:28


Chapter 10
Chapter 10

02:50


Chapter 11
Chapter 11

03:17


Chapter 12
Chapter 12

03:02


Chapter 13
Chapter 13

03:06


Chapter 14
Chapter 14

03:12


Chapter 15
Chapter 15

03:44


Chapter 16
Chapter 16

02:25


Chapter 17
Chapter 17

03:20


Chapter 18
Chapter 18

04:42


Chapter 19
Chapter 19

03:49


Chapter 20
Chapter 20

03:41


Chapter 21
Chapter 21

04:02


Chapter 22
Chapter 22

04:48


Chapter 23
Chapter 23

02:40


Chapter 24
Chapter 24

02:51


Chapter 25
Chapter 25

02:45


Chapter 26
Chapter 26

03:07


Chapter 27
Chapter 27

03:37


Chapter 28
Chapter 28

02:35


Chapter 29
Chapter 29

02:31


Chapter 30
Chapter 30

02:56


Chapter 31
Chapter 31

04:13


Chapter 32
Chapter 32

04:23


Chapter 33
Chapter 33

02:56


Chapter 34
Chapter 34

02:39


Chapter 35
Chapter 35

04:12


Chapter 36
Chapter 36

03:20


Chapter 37
Chapter 37

04:15


Chapter 38
Chapter 38

03:49


Chapter 39
Chapter 39

04:31


Chapter 40
Chapter 40

03:41


Chapter 41
Chapter 41

03:38


Chapter 42
Chapter 42

04:48


Chapter 43
Chapter 43

03:02


Chapter 44
Chapter 44

03:45


Chapter 45
Chapter 45

03:13


Chapter 46
Chapter 46

04:20


Chapter 47
Chapter 47

03:16


Chapter 48
Chapter 48

04:07


Chapter 49
Chapter 49

04:19


Chapter 50
Chapter 50

05:19


Chapter 51
Chapter 51

03:57


Chapter 52
Chapter 52

05:13


Chapter 53
Chapter 53

03:32


Chapter 54
Chapter 54

02:03


Chapter 55
Chapter 55

03:39


Chapter 56
Chapter 56

03:47


Chapter 57
Chapter 57

03:29


Chapter 58
Chapter 58

03:19


Chapter 59
Chapter 59

04:33


Chapter 60
Chapter 60

02:37


Chapter 61
Chapter 61

04:32


Chapter 62
Chapter 62

04:52


Chapter 63
Chapter 63

03:10


Chapter 64
Chapter 64

02:17


Chapter 65
Chapter 65

04:48


Chapter 66
Chapter 66

02:51


Chapter 67
Chapter 67

03:15


Chapter 68
Chapter 68

02:51


Chapter 69
Chapter 69

03:32


Chapter 70
Chapter 70

04:15


Chapter 71
Chapter 71

03:05


Chapter 72
Chapter 72

02:34


Chapter 73
Chapter 73

04:33


Chapter 74
Chapter 74

05:12


Chapter 75
Chapter 75

04:19


Chapter 76
Chapter 76

03:15


Chapter 77
Chapter 77

02:33


Chapter 78
Chapter 78

04:32


Chapter 79
Chapter 79

03:05


Chapter 80
Chapter 80

04:05


Chapter 81
Chapter 81

05:14


Chapter 82
Chapter 82

02:08


Chapter 83
Chapter 83

03:27


Chapter 84
Chapter 84

02:47


Chapter 85
Chapter 85

02:57


Chapter 86
Chapter 86

03:09


Chapter 87
Chapter 87

02:40


Chapter 88
Chapter 88

03:11


Chapter 89
Chapter 89

04:01


Chapter 90
Chapter 90

04:11


Chapter 91
Chapter 91

04:43


Chapter 92
Chapter 92

02:51


Chapter 93
Chapter 93

03:25


Chapter 94
Chapter 94

04:27


Chapter 95
Chapter 95

04:06


Chapter 96
Chapter 96

02:37


Chapter 97
Chapter 97

04:21


Chapter 98
Chapter 98

03:56


Chapter 99
Chapter 99

02:38


Chapter 100
Chapter 100

04:22


Chapter 101
Chapter 101

04:10


Chapter 102
Chapter 102

04:42


Chapter 103
Chapter 103

04:07


Chapter 104
Chapter 104

03:27


Chapter 105
Chapter 105

03:46


Chapter 106
Chapter 106

04:35


Chapter 107
Chapter 107

04:39


Chapter 108
Chapter 108

03:06


Chapter 109
Chapter 109

02:35


Chapter 110
Chapter 110

03:08


Chapter 111
Chapter 111

02:52


Chapter 112
Chapter 112

03:09


Chapter 113
Chapter 113

02:56


Chapter 114
Chapter 114

03:49


Chapter 115
Chapter 115

02:08


Chapter 116
Chapter 116

05:12


Chapter 117
Chapter 117

04:17


Chapter 118
Chapter 118

03:53


Chapter 119
Chapter 119

02:18


Chapter 120
Chapter 120

03:30


Chapter 121
Chapter 121

02:22


Chapter 122
Chapter 122

03:28


Chapter 123
Chapter 123

04:10


Chapter 124
Chapter 124

02:05


Chapter 125
Chapter 125

03:17


Chapter 126
Chapter 126

04:19


Chapter 127
Chapter 127

02:21


Chapter 128
Chapter 128

05:10


Chapter 129
Chapter 129

04:04


Chapter 130
Chapter 130

04:49


Chapter 131
Chapter 131

02:28


Chapter 132
Chapter 132

02:56


Chapter 133
Chapter 133

02:52


Chapter 134
Chapter 134

04:30


Chapter 135
Chapter 135

04:48


Chapter 136
Chapter 136

02:56


Chapter 137
Chapter 137

04:51


Chapter 138
Chapter 138

03:31


Chapter 139
Chapter 139

02:23


Chapter 140
Chapter 140

02:58


Chapter 141
Chapter 141

03:28


Chapter 142
Chapter 142

04:06


Chapter 143
Chapter 143

03:33


Chapter 144
Chapter 144

02:51


Chapter 145
Chapter 145

04:57


Chapter 146
Chapter 146

03:05


Chapter 147
Chapter 147

02:46


Chapter 148
Chapter 148

03:13


Chapter 149
Chapter 149

02:56


Chapter 150
Chapter 150

03:45


Chapter 151
Chapter 151

02:17


Chapter 152
Chapter 152

03:40


Chapter 153
Chapter 153

04:05


Chapter 154
Chapter 154

04:01


Chapter 155
Chapter 155

03:53


Chapter 156
Chapter 156

02:34


Chapter 157
Chapter 157

03:02


Chapter 158
Chapter 158

04:04


Chapter 159
Chapter 159

03:43


Chapter 160
Chapter 160

03:46


Chapter 161
Chapter 161

02:13


Chapter 162
Chapter 162

03:33


Chapter 163
Chapter 163

04:14


Chapter 164
Chapter 164

02:35


Chapter 165
Chapter 165

02:23


Chapter 166
Chapter 166

03:07


Chapter 167
Chapter 167

04:47


Chapter 168
Chapter 168

03:40


Chapter 169
Chapter 169

03:29


Chapter 170
Chapter 170

02:59


Chapter 171
Chapter 171

03:46


Chapter 172
Chapter 172

02:14


Chapter 173
Chapter 173

05:18


Chapter 174
Chapter 174

03:07


Chapter 175
Chapter 175

02:31


Chapter 176
Chapter 176

04:18


Chapter 177
Chapter 177

00:44