Business for Punks - Break All the Rules--the Brewdog Way-logo

Business for Punks - Break All the Rules--the Brewdog Way

James Watt

Forget about building a business-businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world's best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It's an anarchic, DIY guide to entrepreneurship-and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They've succeeded. Within a few years, BrewDog was huge-a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution-James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James's methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it-because it does. · Get people to hate you. You won't win by try­ing to make everyone happy, so don't bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it- except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they're passionate and a good culture fit. Business for Punks rethinks

Forget about building a business-businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world's best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It's an anarchic, DIY guide to entrepreneurship-and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They've succeeded. Within a few years, BrewDog was huge-a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution-James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James's methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it-because it does. · Get people to hate you. You won't win by try­ing to make everyone happy, so don't bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it- except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they're passionate and a good culture fit. Business for Punks rethinks
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Description:

Forget about building a business-businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world's best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It's an anarchic, DIY guide to entrepreneurship-and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. They've succeeded. Within a few years, BrewDog was huge-a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution-James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James's methods in an accessible, honest mani­festo. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it-because it does. · Get people to hate you. You won't win by try­ing to make everyone happy, so don't bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it- except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they're passionate and a good culture fit. Business for Punks rethinks

Language:

English

Narrators:

Kaleo Griffith

Length:

5h 11m


Chapters

Chapter 1
Chapter 1

00:18


Chapter 2
Chapter 2

00:21


Chapter 3
Chapter 3

06:05


Chapter 4
Chapter 4

02:54


Chapter 5
Chapter 5

04:38


Chapter 6
Chapter 6

03:38


Chapter 7
Chapter 7

02:24


Chapter 8
Chapter 8

05:36


Chapter 9
Chapter 9

03:16


Chapter 10
Chapter 10

04:29


Chapter 11
Chapter 11

04:41


Chapter 12
Chapter 12

04:20


Chapter 13
Chapter 13

04:09


Chapter 14
Chapter 14

04:25


Chapter 15
Chapter 15

02:21


Chapter 16
Chapter 16

06:07


Chapter 17
Chapter 17

05:12


Chapter 18
Chapter 18

05:33


Chapter 19
Chapter 19

03:40


Chapter 20
Chapter 20

02:59


Chapter 21
Chapter 21

05:57


Chapter 22
Chapter 22

02:55


Chapter 23
Chapter 23

07:01


Chapter 24
Chapter 24

07:05


Chapter 25
Chapter 25

06:11


Chapter 26
Chapter 26

04:30


Chapter 27
Chapter 27

02:26


Chapter 28
Chapter 28

04:08


Chapter 29
Chapter 29

02:59


Chapter 30
Chapter 30

02:49


Chapter 31
Chapter 31

03:40


Chapter 32
Chapter 32

02:28


Chapter 33
Chapter 33

06:58


Chapter 34
Chapter 34

03:05


Chapter 35
Chapter 35

06:27


Chapter 36
Chapter 36

01:47


Chapter 37
Chapter 37

01:13


Chapter 38
Chapter 38

02:13


Chapter 39
Chapter 39

04:04


Chapter 40
Chapter 40

02:25


Chapter 41
Chapter 41

00:52


Chapter 42
Chapter 42

03:55


Chapter 43
Chapter 43

03:10


Chapter 44
Chapter 44

02:29


Chapter 45
Chapter 45

04:13


Chapter 46
Chapter 46

02:40


Chapter 47
Chapter 47

01:22


Chapter 48
Chapter 48

02:56


Chapter 49
Chapter 49

03:26


Chapter 50
Chapter 50

03:56


Chapter 51
Chapter 51

06:12


Chapter 52
Chapter 52

06:19


Chapter 53
Chapter 53

03:34


Chapter 54
Chapter 54

04:51


Chapter 55
Chapter 55

03:05


Chapter 56
Chapter 56

01:40


Chapter 57
Chapter 57

08:36


Chapter 58
Chapter 58

02:54


Chapter 59
Chapter 59

03:05


Chapter 60
Chapter 60

04:09


Chapter 61
Chapter 61

02:10


Chapter 62
Chapter 62

04:20


Chapter 63
Chapter 63

04:08


Chapter 64
Chapter 64

03:41


Chapter 65
Chapter 65

04:08


Chapter 66
Chapter 66

07:03


Chapter 67
Chapter 67

05:01


Chapter 68
Chapter 68

05:23


Chapter 69
Chapter 69

02:18


Chapter 70
Chapter 70

04:12


Chapter 71
Chapter 71

03:20


Chapter 72
Chapter 72

01:51


Chapter 73
Chapter 73

02:26


Chapter 74
Chapter 74

03:35


Chapter 75
Chapter 75

03:17


Chapter 76
Chapter 76

05:39


Chapter 77
Chapter 77

04:05


Chapter 78
Chapter 78

03:39


Chapter 79
Chapter 79

02:26


Chapter 80
Chapter 80

01:57


Chapter 81
Chapter 81

00:46


Chapter 82
Chapter 82

04:20


Chapter 83
Chapter 83

00:33