Buyology - Truth and Lies About Why We Buy-logo

Buyology - Truth and Lies About Why We Buy

Martin Lindstrom

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
More Information

Description:

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced -or turned off- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

Language:

English

Narrators:

Don Leslie

Length:

7h 25m


Chapters

Chapter 1
Chapter 1

00:33


Chapter 2
Chapter 2

04:31


Chapter 3
Chapter 3

04:56


Chapter 4
Chapter 4

04:41


Chapter 5
Chapter 5

04:37


Chapter 6
Chapter 6

03:00


Chapter 7
Chapter 7

04:40


Chapter 8
Chapter 8

04:43


Chapter 9
Chapter 9

03:12


Chapter 10
Chapter 10

03:03


Chapter 11
Chapter 11

03:47


Chapter 12
Chapter 12

04:36


Chapter 13
Chapter 13

03:56


Chapter 14
Chapter 14

05:41


Chapter 15
Chapter 15

04:34


Chapter 16
Chapter 16

04:32


Chapter 17
Chapter 17

04:29


Chapter 18
Chapter 18

04:35


Chapter 19
Chapter 19

02:59


Chapter 20
Chapter 20

05:08


Chapter 21
Chapter 21

05:19


Chapter 22
Chapter 22

04:59


Chapter 23
Chapter 23

04:52


Chapter 24
Chapter 24

03:17


Chapter 25
Chapter 25

04:13


Chapter 26
Chapter 26

05:04


Chapter 27
Chapter 27

05:43


Chapter 28
Chapter 28

05:38


Chapter 29
Chapter 29

04:02


Chapter 30
Chapter 30

04:27


Chapter 31
Chapter 31

04:06


Chapter 32
Chapter 32

04:18


Chapter 33
Chapter 33

04:33


Chapter 34
Chapter 34

03:08


Chapter 35
Chapter 35

03:45


Chapter 36
Chapter 36

03:44


Chapter 37
Chapter 37

04:45


Chapter 38
Chapter 38

04:34


Chapter 39
Chapter 39

04:14


Chapter 40
Chapter 40

04:04


Chapter 41
Chapter 41

05:16


Chapter 42
Chapter 42

03:50


Chapter 43
Chapter 43

03:42


Chapter 44
Chapter 44

03:32


Chapter 45
Chapter 45

03:54


Chapter 46
Chapter 46

03:51


Chapter 47
Chapter 47

03:41


Chapter 48
Chapter 48

03:07


Chapter 49
Chapter 49

04:49


Chapter 50
Chapter 50

04:18


Chapter 51
Chapter 51

04:34


Chapter 52
Chapter 52

03:23


Chapter 53
Chapter 53

04:42


Chapter 54
Chapter 54

04:10


Chapter 55
Chapter 55

03:43


Chapter 56
Chapter 56

04:28


Chapter 57
Chapter 57

03:13


Chapter 58
Chapter 58

04:12


Chapter 59
Chapter 59

04:03


Chapter 60
Chapter 60

04:19


Chapter 61
Chapter 61

03:36


Chapter 62
Chapter 62

04:10


Chapter 63
Chapter 63

02:57


Chapter 64
Chapter 64

05:12


Chapter 65
Chapter 65

04:23


Chapter 66
Chapter 66

04:56


Chapter 67
Chapter 67

04:53


Chapter 68
Chapter 68

04:44


Chapter 69
Chapter 69

04:27


Chapter 70
Chapter 70

04:16


Chapter 71
Chapter 71

04:19


Chapter 72
Chapter 72

04:17


Chapter 73
Chapter 73

04:32


Chapter 74
Chapter 74

04:36


Chapter 75
Chapter 75

04:31


Chapter 76
Chapter 76

04:32


Chapter 77
Chapter 77

04:11


Chapter 78
Chapter 78

05:24


Chapter 79
Chapter 79

04:04


Chapter 80
Chapter 80

03:40


Chapter 81
Chapter 81

03:59


Chapter 82
Chapter 82

04:20


Chapter 83
Chapter 83

04:14


Chapter 84
Chapter 84

04:52


Chapter 85
Chapter 85

05:03


Chapter 86
Chapter 86

05:35


Chapter 87
Chapter 87

04:34


Chapter 88
Chapter 88

03:21


Chapter 89
Chapter 89

05:05


Chapter 90
Chapter 90

04:02


Chapter 91
Chapter 91

03:35


Chapter 92
Chapter 92

03:46


Chapter 93
Chapter 93

04:00


Chapter 94
Chapter 94

04:08


Chapter 95
Chapter 95

04:21


Chapter 96
Chapter 96

04:31


Chapter 97
Chapter 97

04:23


Chapter 98
Chapter 98

03:05


Chapter 99
Chapter 99

03:50


Chapter 100
Chapter 100

03:24


Chapter 101
Chapter 101

03:46


Chapter 102
Chapter 102

04:01


Chapter 103
Chapter 103

04:02


Chapter 104
Chapter 104

04:33


Chapter 105
Chapter 105

04:57


Chapter 106
Chapter 106

00:39