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Contagious - Why Things Catch On-logo

Contagious - Why Things Catch On

Jonah Berger

More Information

Description:

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

Language:

English

Narrators:

Keith Nobbs

Length:

6h 51m


Chapters

Free Sample

05:00

Chapter 1
Chapter 1

00:26


Chapter 2
Chapter 2

26:04


Chapter 3
Chapter 3

29:47


Chapter 4
Chapter 4

16:27


Chapter 5
Chapter 5

23:54


Chapter 6
Chapter 6

25:14


Chapter 7
Chapter 7

17:05


Chapter 8
Chapter 8

22:50


Chapter 9
Chapter 9

19:36


Chapter 10
Chapter 10

21:49


Chapter 11
Chapter 11

15:53


Chapter 12
Chapter 12

23:35


Chapter 13
Chapter 13

14:54


Chapter 14
Chapter 14

17:25


Chapter 15
Chapter 15

27:59


Chapter 16
Chapter 16

26:46


Chapter 17
Chapter 17

15:41


Chapter 18
Chapter 18

04:13


Chapter 19
Chapter 19

20:54


Chapter 20
Chapter 20

24:23


Chapter 21
Chapter 21

15:16


Chapter 22
Chapter 22

00:51