Crossing the Chasm - Marketing and Selling Technology Projects to Mainstream Customers-logo

Crossing the Chasm - Marketing and Selling Technology Projects to Mainstream Customers

Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
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Description:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Language:

English

Narrators:

Mike Chamberlain

Length:

9h 45m


Chapters

Chapter 1
Chapter 1

09:56


Chapter 2
Chapter 2

14:43


Chapter 3
Chapter 3

14:10


Chapter 4
Chapter 4

44:01


Chapter 5
Chapter 5

01:04:05


Chapter 6
Chapter 6

29:23


Chapter 7
Chapter 7

01:13:04


Chapter 8
Chapter 8

44:41


Chapter 9
Chapter 9

01:04:09


Chapter 10
Chapter 10

46:49


Chapter 11
Chapter 11

38:11


Chapter 12
Chapter 12

01:13:59


Chapter 13
Chapter 13

01:07:13


Chapter 14
Chapter 14

01:10