Death to All Sacred Cows - How Successful Business People Put the Old Rules Out to Pasture-logo

Death to All Sacred Cows - How Successful Business People Put the Old Rules Out to Pasture

David Bernstein

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example: -Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you. -The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong. -Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions. -Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category. -Focus on the Numbers. BANG. Great numbers are a by-product of great strategies. -Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas. -Internal Competition Leads to Better Results. BANG. It only leads to resentment. In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example: -Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you. -The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong. -Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions. -Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category. -Focus on the Numbers. BANG. Great numbers are a by-product of great strategies. -Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas. -Internal Competition Leads to Better Results. BANG. It only leads to resentment. In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
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Description:

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example: -Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you. -The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong. -Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions. -Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category. -Focus on the Numbers. BANG. Great numbers are a by-product of great strategies. -Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas. -Internal Competition Leads to Better Results. BANG. It only leads to resentment. In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Language:

English

Narrators:

Beau Fraser, Bill Schwab, Johnny Heller

Length:

4h 11m


Chapters

Introduction
Introduction

00:35


Part 1, Chapter 1
Part 1, Chapter 1

13:11


Part 1, Chapter 2
Part 1, Chapter 2

10:08


Part 1, Chapter 3
Part 1, Chapter 3

08:10


Part 2, Chapter 4
Part 2, Chapter 4

09:04


Part 2, Chapter 5
Part 2, Chapter 5

11:05


Part 2, Chapter 6
Part 2, Chapter 6

09:27


Part 2, Chapter 7
Part 2, Chapter 7

10:01


Part 2, Chapter 8
Part 2, Chapter 8

09:25


Part 2, Chapter 9
Part 2, Chapter 9

07:30


Part 2, Chapter 10
Part 2, Chapter 10

13:56


Part 2, Chapter 11
Part 2, Chapter 11

06:53


Part 2, Chapter 12
Part 2, Chapter 12

04:40


Part 2, Chapter 13
Part 2, Chapter 13

03:56


Part 2, Chapter 14
Part 2, Chapter 14

07:03


Part 2, Chapter 15
Part 2, Chapter 15

09:55


Part 2, Chapter 16
Part 2, Chapter 16

11:02


Part 2, Chapter 17
Part 2, Chapter 17

13:39


Part 2, Chapter 18
Part 2, Chapter 18

11:26


Part 2, Chapter 19
Part 2, Chapter 19

11:28


Part 2, Chapter 20
Part 2, Chapter 20

11:52


Part 2, Chapter 21
Part 2, Chapter 21

18:30


Part 2, Chapter 22
Part 2, Chapter 22

12:08


Part 3, Chapter 23
Part 3, Chapter 23

02:54


Part 3, Chapter 24
Part 3, Chapter 24

03:37


Part 3, Chapter 25
Part 3, Chapter 25

02:01


Part 3, Chapter 26
Part 3, Chapter 26

01:46


Part 3, Chapter 27
Part 3, Chapter 27

04:05


Part 3, Chapter 28
Part 3, Chapter 28

01:24


Part 3, Chapter 29
Part 3, Chapter 29

03:33


Part 3, Chapter 30
Part 3, Chapter 30

06:35


Part 3, Chapter 31
Part 3, Chapter 31

00:20