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Demand - Creating What People Love Before They Know They Want It-logo

Demand - Creating What People Love Before They Know They Want It

Adrian J. Slywotzky

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
More Information

Description:

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Language:

English

Narrators:

Karl Weber, Dave Courvoisier

Length:

11h 47m


Chapters

Introduction
Introduction

28:01


Part 1, Chapter 1
Part 1, Chapter 1

46:38


Part 1, Chapter 2
Part 1, Chapter 2

44:56


Part 2, Chapter 3
Part 2, Chapter 3

38:43


Part 2, Chapter 4
Part 2, Chapter 4

43:57


Part 3, Chapter 5
Part 3, Chapter 5

40:45


Part 3, Chapter 6
Part 3, Chapter 6

51:49


Part 4, Chapter 7
Part 4, Chapter 7

45:20


Part 4, Chapter 8
Part 4, Chapter 8

46:51


Part 5
Part 5

01:10:07


Part 6, Chapter 10
Part 6, Chapter 10

31:43


Part 6, Chapter 11
Part 6, Chapter 11

51:19


Part 7
Part 7

49:52


Part 8
Part 8

58:40


Part 9, Chapter 14
Part 9, Chapter 14

55:30


Part 9, Chapter 15
Part 9, Chapter 15

03:27


Part 9, Chapter 16
Part 9, Chapter 16

00:04