Dethroning the King - The Hostile Takeover of Anheuser-busch, an American Icon-logo

Dethroning the King - The Hostile Takeover of Anheuser-busch, an American Icon

Julie MacIntosh

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Description:

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh: -Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history -Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board -Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

Language:

English

Narrators:

Joyce Bean

Length:

12h 58m


Chapters

Free Sample

05:00

Introduction
Introduction

17:20


Chapter 1
Chapter 1

41:22


Chapter 2
Chapter 2

29:44


Chapter 3
Chapter 3

42:14


Chapter 4
Chapter 4

41:50


Chapter 5
Chapter 5

32:32


Chapter 6
Chapter 6

46:14


Chapter 7
Chapter 7

35:12


Chapter 8
Chapter 8

35:09


Chapter 9
Chapter 9

40:24


Chapter 10
Chapter 10

47:04


Chapter 11
Chapter 11

49:17


Chapter 12
Chapter 12

40:17


Chapter 13
Chapter 13

44:45


Chapter 14
Chapter 14

34:48


Chapter 15
Chapter 15

37:20


Chapter 16
Chapter 16

42:38


Chapter 17
Chapter 17

35:13


Chapter 18
Chapter 18

24:02


Chapter 19
Chapter 19

41:03


Chapter 20
Chapter 20

19:50


Chapter 21
Chapter 21

00:22