Different - Escaping the Competitive Herd-logo

Different - Escaping the Competitive Herd

Youngme Moon

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book-through a combination of the author's unique voice, storytelling ability, wit, and insight-simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another. Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different-different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras." Different shows how to succeed in a world where conformity reigns…but exceptions rule. From the Hardcover editi

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book-through a combination of the author's unique voice, storytelling ability, wit, and insight-simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another. Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different-different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras." Different shows how to succeed in a world where conformity reigns…but exceptions rule. From the Hardcover editi
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Description:

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book-through a combination of the author's unique voice, storytelling ability, wit, and insight-simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another. Now comes Youngme Moon's Different, a book for "people who don't read business books." Actually, it's more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it's the absolute importance of "competing like crazy." Youngme Moon's message is simply "Get off this treadmill that's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else." Different provides a highly original perspective on what it means to offer something that is meaningfully different-different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: "Worried that this car is too small? Look here. It's even smaller than you think." These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with "extras." Different shows how to succeed in a world where conformity reigns…but exceptions rule. From the Hardcover editi

Language:

English

Narrators:

Bernadette Dunne

Length:

6h 51m


Chapters

Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

08:19


Chapter 3
Chapter 3

07:03


Chapter 4
Chapter 4

06:28


Chapter 5
Chapter 5

05:49


Chapter 6
Chapter 6

08:47


Chapter 7
Chapter 7

06:18


Chapter 8
Chapter 8

08:38


Chapter 9
Chapter 9

07:39


Chapter 10
Chapter 10

09:09


Chapter 11
Chapter 11

05:40


Chapter 12
Chapter 12

04:41


Chapter 13
Chapter 13

09:21


Chapter 14
Chapter 14

09:51


Chapter 15
Chapter 15

09:26


Chapter 16
Chapter 16

09:35


Chapter 17
Chapter 17

09:27


Chapter 18
Chapter 18

07:41


Chapter 19
Chapter 19

07:10


Chapter 20
Chapter 20

08:10


Chapter 21
Chapter 21

08:24


Chapter 22
Chapter 22

08:35


Chapter 23
Chapter 23

06:35


Chapter 24
Chapter 24

06:38


Chapter 25
Chapter 25

06:51


Chapter 26
Chapter 26

07:06


Chapter 27
Chapter 27

06:33


Chapter 28
Chapter 28

08:55


Chapter 29
Chapter 29

10:10


Chapter 30
Chapter 30

04:56


Chapter 31
Chapter 31

08:33


Chapter 32
Chapter 32

06:49


Chapter 33
Chapter 33

07:17


Chapter 34
Chapter 34

10:19


Chapter 35
Chapter 35

07:46


Chapter 36
Chapter 36

08:36


Chapter 37
Chapter 37

07:49


Chapter 38
Chapter 38

08:30


Chapter 39
Chapter 39

06:53


Chapter 40
Chapter 40

09:36


Chapter 41
Chapter 41

08:05


Chapter 42
Chapter 42

03:42


Chapter 43
Chapter 43

07:58


Chapter 44
Chapter 44

10:04


Chapter 45
Chapter 45

08:18


Chapter 46
Chapter 46

05:48


Chapter 47
Chapter 47

06:50


Chapter 48
Chapter 48

08:58


Chapter 49
Chapter 49

08:34


Chapter 50
Chapter 50

08:16


Chapter 51
Chapter 51

08:29


Chapter 52
Chapter 52

07:20


Chapter 53
Chapter 53

05:55


Chapter 54
Chapter 54

05:55


Chapter 55
Chapter 55

00:29