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Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist-logo

Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist

Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
More Information

Description:

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Language:

English

Length:

7h 40m


Chapters

Introduction
Introduction

50:10


Part 1, Chapter 1
Part 1, Chapter 1

31:48


Part 1, Chapter 2
Part 1, Chapter 2

13:57


Part 1, Chapter 3
Part 1, Chapter 3

13:45


Part 1, Chapter 4
Part 1, Chapter 4

11:44


Part 1, Chapter 5
Part 1, Chapter 5

17:35


Part 1, Chapter 6
Part 1, Chapter 6

05:54


Part 2, Chapter 7
Part 2, Chapter 7

06:17


Part 2, Chapter 8
Part 2, Chapter 8

18:53


Part 2, Chapter 9
Part 2, Chapter 9

19:02


Part 2, Chapter 10
Part 2, Chapter 10

17:48


Part 2, Chapter 11
Part 2, Chapter 11

26:00


Part 2, Chapter 12
Part 2, Chapter 12

23:13


Part 2, Chapter 13
Part 2, Chapter 13

25:55


Part 2, Chapter 14
Part 2, Chapter 14

26:27


Part 2, Chapter 15
Part 2, Chapter 15

03:55


Part 3, Chapter 16
Part 3, Chapter 16

10:19


Part 3, Chapter 17
Part 3, Chapter 17

06:54


Part 3, Chapter 18
Part 3, Chapter 18

14:12


Part 3, Chapter 19
Part 3, Chapter 19

10:18


Part 3, Chapter 20
Part 3, Chapter 20

09:32


Part 3, Chapter 21
Part 3, Chapter 21

08:46


Part 3, Chapter 22
Part 3, Chapter 22

10:07


Part 3, Chapter 23
Part 3, Chapter 23

11:20


Part 3, Chapter 24
Part 3, Chapter 24

09:26


Part 3, Chapter 25
Part 3, Chapter 25

07:38


Part 4, Chapter 26
Part 4, Chapter 26

05:46


Part 4, Chapter 27
Part 4, Chapter 27

19:35


Part 4, Chapter 28
Part 4, Chapter 28

23:00


Part 4, Chapter 29
Part 4, Chapter 29

01:05