Fascinate - Your 7 Triggers to Persuasion and Captivation-logo

Fascinate - Your 7 Triggers to Persuasion and Captivation

Sally Hogshead

More Information

Description:

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior-fascination-and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating-and more successful.

Language:

English

Length:

8h 42m


Chapters

Free Sample

01:25

Chapter 1
Chapter 1

01:27


Chapter 2
Chapter 2

07:33


Chapter 3
Chapter 3

12:55


Chapter 4
Chapter 4

34:00


Chapter 5
Chapter 5

26:56


Chapter 6
Chapter 6

15:13


Chapter 7
Chapter 7

21:23


Chapter 8
Chapter 8

20:31


Chapter 9
Chapter 9

11:10


Chapter 10
Chapter 10

36:33


Chapter 11
Chapter 11

35:16


Chapter 12
Chapter 12

37:54


Chapter 13
Chapter 13

37:49


Chapter 14
Chapter 14

37:26


Chapter 15
Chapter 15

36:49


Chapter 16
Chapter 16

45:10


Chapter 17
Chapter 17

07:31


Chapter 18
Chapter 18

31:54


Chapter 19
Chapter 19

32:18


Chapter 20
Chapter 20

12:31


Chapter 21
Chapter 21

20:05