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Ford Tough - Bill Ford and the Battle to Rebuild America's Automaker-logo

Ford Tough - Bill Ford and the Battle to Rebuild America's Automaker

David Magee

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.
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Description:

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration. With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

Language:

English

Narrators:

Chris Ryan

Length:

3h 27m


Chapters

Chapter 1
Chapter 1

06:12


Chapter 2
Chapter 2

08:17


Chapter 3
Chapter 3

06:03


Chapter 4
Chapter 4

06:25


Chapter 5
Chapter 5

06:54


Chapter 6
Chapter 6

05:07


Chapter 7
Chapter 7

05:54


Chapter 8
Chapter 8

06:09


Chapter 9
Chapter 9

05:48


Chapter 10
Chapter 10

06:49


Chapter 11
Chapter 11

06:06


Chapter 12
Chapter 12

03:18


Chapter 13
Chapter 13

06:48


Chapter 14
Chapter 14

05:02


Chapter 15
Chapter 15

06:10


Chapter 16
Chapter 16

06:26


Chapter 17
Chapter 17

06:54


Chapter 18
Chapter 18

06:57


Chapter 19
Chapter 19

05:25


Chapter 20
Chapter 20

06:11


Chapter 21
Chapter 21

06:09


Chapter 22
Chapter 22

04:33


Chapter 23
Chapter 23

06:20


Chapter 24
Chapter 24

05:38


Chapter 25
Chapter 25

04:38


Chapter 26
Chapter 26

06:10


Chapter 27
Chapter 27

07:48


Chapter 28
Chapter 28

05:21


Chapter 29
Chapter 29

05:54


Chapter 30
Chapter 30

06:28


Chapter 31
Chapter 31

09:09


Chapter 32
Chapter 32

06:57


Chapter 33
Chapter 33

09:11