Good Is the New Cool - Market Like You Give a Damn-logo

Good Is the New Cool - Market Like You Give a Damn

Afdhel Aziz

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
More Information

Description:

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Language:

English

Narrators:

Bobby Jones, Stephen Paul Aulridge, Jr.

Length:

6h 22m


Chapters

Free Sample

01:00

Chapter 1
Chapter 1

01:12


Chapter 2
Chapter 2

18:19


Chapter 3
Chapter 3

06:24


Chapter 4
Chapter 4

04:04


Chapter 5
Chapter 5

04:01


Chapter 6
Chapter 6

05:28


Chapter 7
Chapter 7

06:37


Chapter 8
Chapter 8

03:55


Chapter 9
Chapter 9

05:48


Chapter 10
Chapter 10

15:29


Chapter 11
Chapter 11

13:21


Chapter 12
Chapter 12

05:17


Chapter 13
Chapter 13

01:26


Chapter 14
Chapter 14

06:06


Chapter 15
Chapter 15

13:04


Chapter 16
Chapter 16

16:14


Chapter 17
Chapter 17

01:01


Chapter 18
Chapter 18

07:21


Chapter 19
Chapter 19

15:41


Chapter 20
Chapter 20

16:48


Chapter 21
Chapter 21

01:17


Chapter 22
Chapter 22

17:44


Chapter 23
Chapter 23

22:01


Chapter 24
Chapter 24

12:59


Chapter 25
Chapter 25

01:13


Chapter 26
Chapter 26

10:04


Chapter 27
Chapter 27

20:52


Chapter 28
Chapter 28

08:11


Chapter 29
Chapter 29

00:59


Chapter 30
Chapter 30

10:22


Chapter 31
Chapter 31

23:40


Chapter 32
Chapter 32

22:24


Chapter 33
Chapter 33

01:13


Chapter 34
Chapter 34

17:25


Chapter 35
Chapter 35

18:09


Chapter 36
Chapter 36

14:07


Chapter 37
Chapter 37

05:25


Chapter 38
Chapter 38

04:26


Chapter 39
Chapter 39

00:31


Chapter 40
Chapter 40

00:43


Chapter 41
Chapter 41

01:12