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Hacking Growth - How Today's Fastest-Growing Companies Drive Breakout Success-logo

Hacking Growth - How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven resu

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven resu
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Description:

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven resu

Language:

English

Narrators:

Morgan Brown

Length:

10h 45m


Chapters

Chapter 1
Chapter 1

00:18


Chapter 2
Chapter 2

08:01


Chapter 3
Chapter 3

08:08


Chapter 4
Chapter 4

08:33


Chapter 5
Chapter 5

07:28


Chapter 6
Chapter 6

08:04


Chapter 7
Chapter 7

06:17


Chapter 8
Chapter 8

05:05


Chapter 9
Chapter 9

07:38


Chapter 10
Chapter 10

05:50


Chapter 11
Chapter 11

04:35


Chapter 12
Chapter 12

07:47


Chapter 13
Chapter 13

08:40


Chapter 14
Chapter 14

07:03


Chapter 15
Chapter 15

07:10


Chapter 16
Chapter 16

04:51


Chapter 17
Chapter 17

06:15


Chapter 18
Chapter 18

06:17


Chapter 19
Chapter 19

06:05


Chapter 20
Chapter 20

06:17


Chapter 21
Chapter 21

04:15


Chapter 22
Chapter 22

07:25


Chapter 23
Chapter 23

06:33


Chapter 24
Chapter 24

06:38


Chapter 25
Chapter 25

07:39


Chapter 26
Chapter 26

05:08


Chapter 27
Chapter 27

06:33


Chapter 28
Chapter 28

06:35


Chapter 29
Chapter 29

07:02


Chapter 30
Chapter 30

04:19


Chapter 31
Chapter 31

05:53


Chapter 32
Chapter 32

06:10


Chapter 33
Chapter 33

05:15


Chapter 34
Chapter 34

04:12


Chapter 35
Chapter 35

04:12


Chapter 36
Chapter 36

06:19


Chapter 37
Chapter 37

06:13


Chapter 38
Chapter 38

06:05


Chapter 39
Chapter 39

06:35


Chapter 40
Chapter 40

07:32


Chapter 41
Chapter 41

08:26


Chapter 42
Chapter 42

07:46


Chapter 43
Chapter 43

05:57


Chapter 44
Chapter 44

07:12


Chapter 45
Chapter 45

07:28


Chapter 46
Chapter 46

04:55


Chapter 47
Chapter 47

07:03


Chapter 48
Chapter 48

08:44


Chapter 49
Chapter 49

06:24


Chapter 50
Chapter 50

04:08


Chapter 51
Chapter 51

06:08


Chapter 52
Chapter 52

06:38


Chapter 53
Chapter 53

06:25


Chapter 54
Chapter 54

06:38


Chapter 55
Chapter 55

07:16


Chapter 56
Chapter 56

06:27


Chapter 57
Chapter 57

04:27


Chapter 58
Chapter 58

07:15


Chapter 59
Chapter 59

07:00


Chapter 60
Chapter 60

03:13


Chapter 61
Chapter 61

06:00


Chapter 62
Chapter 62

04:52


Chapter 63
Chapter 63

08:52


Chapter 64
Chapter 64

05:56


Chapter 65
Chapter 65

06:42


Chapter 66
Chapter 66

04:09


Chapter 67
Chapter 67

06:53


Chapter 68
Chapter 68

04:08


Chapter 69
Chapter 69

06:06


Chapter 70
Chapter 70

08:07


Chapter 71
Chapter 71

05:19


Chapter 72
Chapter 72

06:37


Chapter 73
Chapter 73

06:48


Chapter 74
Chapter 74

06:11


Chapter 75
Chapter 75

08:37


Chapter 76
Chapter 76

05:06


Chapter 77
Chapter 77

07:02


Chapter 78
Chapter 78

07:26


Chapter 79
Chapter 79

08:42


Chapter 80
Chapter 80

08:15


Chapter 81
Chapter 81

06:03


Chapter 82
Chapter 82

04:15


Chapter 83
Chapter 83

07:58


Chapter 84
Chapter 84

05:48


Chapter 85
Chapter 85

08:09


Chapter 86
Chapter 86

05:24


Chapter 87
Chapter 87

05:48


Chapter 88
Chapter 88

04:03


Chapter 89
Chapter 89

08:16


Chapter 90
Chapter 90

07:12


Chapter 91
Chapter 91

08:30


Chapter 92
Chapter 92

07:21


Chapter 93
Chapter 93

08:12


Chapter 94
Chapter 94

05:40


Chapter 95
Chapter 95

08:41


Chapter 96
Chapter 96

07:01


Chapter 97
Chapter 97

04:38


Chapter 98
Chapter 98

05:55


Chapter 99
Chapter 99

06:41


Chapter 100
Chapter 100

06:53


Chapter 101
Chapter 101

00:37