Hit Makers - The Science of Popularity in an Age of Distraction-logo

Hit Makers - The Science of Popularity in an Age of Distraction

Derek Thompson

NATIONAL BESTSELLER "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secr

NATIONAL BESTSELLER "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secr
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NATIONAL BESTSELLER "This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century-people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secr

Language:

English

Length:

11h 35m


Chapters

Chapter 1
Chapter 1

00:17


Chapter 2
Chapter 2

08:26


Chapter 3
Chapter 3

08:44


Chapter 4
Chapter 4

08:35


Chapter 5
Chapter 5

08:00


Chapter 6
Chapter 6

08:28


Chapter 7
Chapter 7

08:36


Chapter 8
Chapter 8

08:12


Chapter 9
Chapter 9

07:26


Chapter 10
Chapter 10

05:00


Chapter 11
Chapter 11

05:58


Chapter 12
Chapter 12

07:40


Chapter 13
Chapter 13

06:24


Chapter 14
Chapter 14

06:33


Chapter 15
Chapter 15

08:24


Chapter 16
Chapter 16

09:14


Chapter 17
Chapter 17

08:18


Chapter 18
Chapter 18

09:00


Chapter 19
Chapter 19

07:42


Chapter 20
Chapter 20

06:43


Chapter 21
Chapter 21

07:29


Chapter 22
Chapter 22

07:22


Chapter 23
Chapter 23

08:45


Chapter 24
Chapter 24

08:33


Chapter 25
Chapter 25

09:01


Chapter 26
Chapter 26

09:08


Chapter 27
Chapter 27

08:40


Chapter 28
Chapter 28

07:04


Chapter 29
Chapter 29

06:14


Chapter 30
Chapter 30

06:31


Chapter 31
Chapter 31

06:26


Chapter 32
Chapter 32

07:57


Chapter 33
Chapter 33

08:47


Chapter 34
Chapter 34

06:44


Chapter 35
Chapter 35

07:16


Chapter 36
Chapter 36

06:43


Chapter 37
Chapter 37

08:43


Chapter 38
Chapter 38

08:51


Chapter 39
Chapter 39

09:03


Chapter 40
Chapter 40

09:04


Chapter 41
Chapter 41

04:28


Chapter 42
Chapter 42

09:01


Chapter 43
Chapter 43

08:05


Chapter 44
Chapter 44

08:28


Chapter 45
Chapter 45

06:30


Chapter 46
Chapter 46

05:51


Chapter 47
Chapter 47

06:04


Chapter 48
Chapter 48

08:54


Chapter 49
Chapter 49

07:40


Chapter 50
Chapter 50

08:40


Chapter 51
Chapter 51

08:46


Chapter 52
Chapter 52

08:47


Chapter 53
Chapter 53

09:01


Chapter 54
Chapter 54

08:17


Chapter 55
Chapter 55

08:41


Chapter 56
Chapter 56

08:59


Chapter 57
Chapter 57

07:50


Chapter 58
Chapter 58

09:03


Chapter 59
Chapter 59

08:27


Chapter 60
Chapter 60

08:19


Chapter 61
Chapter 61

05:59


Chapter 62
Chapter 62

08:37


Chapter 63
Chapter 63

08:33


Chapter 64
Chapter 64

08:05


Chapter 65
Chapter 65

08:17


Chapter 66
Chapter 66

07:51


Chapter 67
Chapter 67

07:13


Chapter 68
Chapter 68

08:05


Chapter 69
Chapter 69

07:16


Chapter 70
Chapter 70

06:59


Chapter 71
Chapter 71

06:42


Chapter 72
Chapter 72

07:53


Chapter 73
Chapter 73

06:50


Chapter 74
Chapter 74

07:09


Chapter 75
Chapter 75

08:19


Chapter 76
Chapter 76

08:38


Chapter 77
Chapter 77

07:20


Chapter 78
Chapter 78

07:41


Chapter 79
Chapter 79

07:28


Chapter 80
Chapter 80

07:25


Chapter 81
Chapter 81

05:25


Chapter 82
Chapter 82

05:43


Chapter 83
Chapter 83

06:01


Chapter 84
Chapter 84

09:07


Chapter 85
Chapter 85

08:34


Chapter 86
Chapter 86

08:16


Chapter 87
Chapter 87

08:28


Chapter 88
Chapter 88

08:02


Chapter 89
Chapter 89

09:08


Chapter 90
Chapter 90

08:19


Chapter 91
Chapter 91

00:35