Businesses can no longer have the goal of meeting the customer’s expectations; the goal today must be to exceed them. Brad Worthley, an internationally acclaimed expert, will provide you with the tools to “Wow” the customer and earn you a Nordstrom or Les Schwab Tire Center reputation. You will learn about how customers create their perceptions of you, your employees and your business. You will walk away with actionable information with which to make changes the very same day. This session is targeted to anyone, from any industry, at any level. Some of the topics covered will include: Three Satisfaction Levels; Creating Emotional Attachments; Perception Becomes the Customer’s Reality; The Three Levels of Listening; It’s All About Attitude; and Acknowledgements & Excusing Yourself.