Ignore Everybody - And 39 Other Keys to Creativity-logo

Ignore Everybody - And 39 Other Keys to Creativity

Hugh MacLeod

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
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Description:

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example: -Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. -If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. -Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. -The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Language:

English

Narrators:

William Dufris

Length:

2h


Chapters

Free Sample

02:35

Introduction
Introduction

04:16


Chapter 1
Chapter 1

02:38


Chapter 2
Chapter 2

03:40


Chapter 3
Chapter 3

04:41


Chapter 4
Chapter 4

04:19


Chapter 5
Chapter 5

02:40


Chapter 6
Chapter 6

02:02


Chapter 7
Chapter 7

03:29


Chapter 8
Chapter 8

03:47


Chapter 9
Chapter 9

02:20


Chapter 10
Chapter 10

02:28


Chapter 11
Chapter 11

03:31


Chapter 12
Chapter 12

03:33


Chapter 13
Chapter 13

01:42


Chapter 14
Chapter 14

04:14


Chapter 15
Chapter 15

02:31


Chapter 16
Chapter 16

04:21


Chapter 17
Chapter 17

03:21


Chapter 18
Chapter 18

02:12


Chapter 19
Chapter 19

05:13


Chapter 20
Chapter 20

01:34


Chapter 21
Chapter 21

04:35


Chapter 22
Chapter 22

01:42


Chapter 23
Chapter 23

00:45


Chapter 24
Chapter 24

01:30


Chapter 25
Chapter 25

02:48


Chapter 26
Chapter 26

02:01


Chapter 27
Chapter 27

01:26


Chapter 28
Chapter 28

01:36


Chapter 29
Chapter 29

01:19


Chapter 30
Chapter 30

02:29


Chapter 31
Chapter 31

01:39


Chapter 32
Chapter 32

01:58


Chapter 33
Chapter 33

01:55


Chapter 34
Chapter 34

01:39


Chapter 35
Chapter 35

02:20


Chapter 36
Chapter 36

03:53


Chapter 37
Chapter 37

05:23


Chapter 38
Chapter 38

03:51


Chapter 39
Chapter 39

08:10


Chapter 40
Chapter 40

00:47


Chapter 41
Chapter 41

00:24