Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked-logo

Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

More Information

Description:

Welcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good-to improve how we communicate with each other, spend and save our money, and set boundaries between work and play-and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Language:

English

Length:

8h 18m


Chapters

Free Sample

03:40

Chapter 1
Chapter 1

00:14


Chapter 2
Chapter 2

00:06


Chapter 3
Chapter 3

03:44


Chapter 4
Chapter 4

06:47


Chapter 5
Chapter 5

04:37


Chapter 6
Chapter 6

04:53


Chapter 7
Chapter 7

04:41


Chapter 8
Chapter 8

05:12


Chapter 9
Chapter 9

04:30


Chapter 10
Chapter 10

06:29


Chapter 11
Chapter 11

04:54


Chapter 12
Chapter 12

07:16


Chapter 13
Chapter 13

05:11


Chapter 14
Chapter 14

05:08


Chapter 15
Chapter 15

04:33


Chapter 16
Chapter 16

07:38


Chapter 17
Chapter 17

07:16


Chapter 18
Chapter 18

07:04


Chapter 19
Chapter 19

05:16


Chapter 20
Chapter 20

07:23


Chapter 21
Chapter 21

07:37


Chapter 22
Chapter 22

06:11


Chapter 23
Chapter 23

06:03


Chapter 24
Chapter 24

03:46


Chapter 25
Chapter 25

05:33


Chapter 26
Chapter 26

07:12


Chapter 27
Chapter 27

06:24


Chapter 28
Chapter 28

05:14


Chapter 29
Chapter 29

07:59


Chapter 30
Chapter 30

06:31


Chapter 31
Chapter 31

05:11


Chapter 32
Chapter 32

08:05


Chapter 33
Chapter 33

06:18


Chapter 34
Chapter 34

07:21


Chapter 35
Chapter 35

06:43


Chapter 36
Chapter 36

04:57


Chapter 37
Chapter 37

04:50


Chapter 38
Chapter 38

07:25


Chapter 39
Chapter 39

05:18


Chapter 40
Chapter 40

04:41


Chapter 41
Chapter 41

03:25


Chapter 42
Chapter 42

07:39


Chapter 43
Chapter 43

08:24


Chapter 44
Chapter 44

04:37


Chapter 45
Chapter 45

07:37


Chapter 46
Chapter 46

04:43


Chapter 47
Chapter 47

07:33


Chapter 48
Chapter 48

05:55


Chapter 49
Chapter 49

06:51


Chapter 50
Chapter 50

03:52


Chapter 51
Chapter 51

06:34


Chapter 52
Chapter 52

08:14


Chapter 53
Chapter 53

07:35


Chapter 54
Chapter 54

08:12


Chapter 55
Chapter 55

05:51


Chapter 56
Chapter 56

04:29


Chapter 57
Chapter 57

06:33


Chapter 58
Chapter 58

07:01


Chapter 59
Chapter 59

07:12


Chapter 60
Chapter 60

04:13


Chapter 61
Chapter 61

08:54


Chapter 62
Chapter 62

05:22


Chapter 63
Chapter 63

05:35


Chapter 64
Chapter 64

06:39


Chapter 65
Chapter 65

07:57


Chapter 66
Chapter 66

05:04


Chapter 67
Chapter 67

05:51


Chapter 68
Chapter 68

06:53


Chapter 69
Chapter 69

07:07


Chapter 70
Chapter 70

06:19


Chapter 71
Chapter 71

04:41


Chapter 72
Chapter 72

08:08


Chapter 73
Chapter 73

06:19


Chapter 74
Chapter 74

06:05


Chapter 75
Chapter 75

06:44


Chapter 76
Chapter 76

08:14


Chapter 77
Chapter 77

08:04


Chapter 78
Chapter 78

06:12


Chapter 79
Chapter 79

06:37


Chapter 80
Chapter 80

05:20


Chapter 81
Chapter 81

08:18


Chapter 82
Chapter 82

05:00


Chapter 83
Chapter 83

00:32