According to a study by George Barna, a person is most likely to become a Christian between the ages of four and fourteen. Yet the majority of evangelism training is designed to reach adults, not children. Leading Kids to Jesus equips children's ministry leaders with proven principles to help them have life-changing discussions with kids. The focus is exclusively on personal interactions, not corporate presentations or prop-driven illustrations. Readers learn the best ways to communicate God's love to toddlers, preschoolers, and elementary school children in words they understand. The book adapts two simple communication tools from the bestselling evangelism course Becoming a Contagious Christian, which helps you develop your own three-part story and the four components of the gospel message. Included is a survey of what questions to expect from kids, along with other helps and children's ministry experience from Willow Creek's Promiseland staff and volunteers. A companion volume for parents called Leading Your Child to Jesus is also available.