Marketing for Dummies 2nd Ed.-logo

Marketing for Dummies 2nd Ed.

Alexander Hiam

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales
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Description:

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing-product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales

Language:

English

Narrators:

Brett Barry

Length:

3h 6m


Chapters

Chapter 1
Chapter 1

05:55


Chapter 2
Chapter 2

06:41


Chapter 3
Chapter 3

07:28


Chapter 4
Chapter 4

07:08


Chapter 5
Chapter 5

06:25


Chapter 6
Chapter 6

05:52


Chapter 7
Chapter 7

06:56


Chapter 8
Chapter 8

07:54


Chapter 9
Chapter 9

05:53


Chapter 10
Chapter 10

05:30


Chapter 11
Chapter 11

03:37


Chapter 12
Chapter 12

08:38


Chapter 13
Chapter 13

09:36


Chapter 14
Chapter 14

08:38


Chapter 15
Chapter 15

08:38


Chapter 16
Chapter 16

05:38


Chapter 17
Chapter 17

05:23


Chapter 18
Chapter 18

06:06


Chapter 19
Chapter 19

05:43


Chapter 20
Chapter 20

08:10


Chapter 21
Chapter 21

07:03


Chapter 22
Chapter 22

08:15


Chapter 23
Chapter 23

05:19


Chapter 24
Chapter 24

04:28


Chapter 25
Chapter 25

06:35


Chapter 26
Chapter 26

06:52


Chapter 27
Chapter 27

07:10


Chapter 28
Chapter 28

05:23